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Your conversion rate is perhaps the most powerful lever to instantly skyrocket profit.
Here are 5 easy wins I’m 99.9% positive will increase your CVR
& your bank account
Here are 5 easy wins I’m 99.9% positive will increase your CVR
& your bank account
Disclaimer: my CVR is not that sexy so I stole this pic from Google images
also these suggestions aren’t going to 10x your CVR, maybe 10% at best. It’s a never-ending process, just like everything else. Invest accordingly.
also these suggestions aren’t going to 10x your CVR, maybe 10% at best. It’s a never-ending process, just like everything else. Invest accordingly.
#1 Selfie Carousel
I got this idea from @obviceo
Add customer selfies with your product below ATC. My last thread is how to collect these. Made significant difference in trust factor.
I got this idea from @obviceo
Add customer selfies with your product below ATC. My last thread is how to collect these. Made significant difference in trust factor.
Sticky ATC: duh, but more specifically:
We split tested 5 different sticky ATCs and a really obnoxious one positioned at the bottom, super similar to The Oodie, is what worked best for us. In addition to a fixed ATC.
We split tested 5 different sticky ATCs and a really obnoxious one positioned at the bottom, super similar to The Oodie, is what worked best for us. In addition to a fixed ATC.
3 things in one pics:
1. Shadow around add to cart
2. 100% money back guarantee under ATC
3. UVPs under guarantee
Bonus: if you have a good trustpilot rating, add that under guarantee.
1. Shadow around add to cart
2. 100% money back guarantee under ATC
3. UVPs under guarantee
Bonus: if you have a good trustpilot rating, add that under guarantee.
Okay those were 5 quick wins, now for the more IMPORTANT part:
- understand that above the fold is the most important always.
I’ve seen HUGE increases just from split testing my banner.
Like .50% jump just from a relevant, exciting banner
unlike this one
- understand that above the fold is the most important always.
I’ve seen HUGE increases just from split testing my banner.
Like .50% jump just from a relevant, exciting banner
unlike this one
credit @daviefogarty
ICE Framework:
Impact
Confidence
Ease
Score each 1-10 and compare when determining what tests to prioritize.
ICE Framework:
Impact
Confidence
Ease
Score each 1-10 and compare when determining what tests to prioritize.
If you want 5 extra easy-win CVR tests, sign up for our DTC not-a-newsletter by clicking my face 
