Your conversion rate is perhaps the most powerful lever to instantly skyrocket profit.

Here are 5 easy wins I’m 99.9% positive will increase your CVR

& your bank account

Disclaimer: my CVR is not that sexy so I stole this pic from Google images

also these suggestions aren’t going to 10x your CVR, maybe 10% at best. It’s a never-ending process, just like everything else. Invest accordingly.

#1 Selfie Carousel
I got this idea from @obviceo
Add customer selfies with your product below ATC. My last thread is how to collect these. Made significant difference in trust factor.

Sticky ATC: duh, but more specifically:
We split tested 5 different sticky ATCs and a really obnoxious one positioned at the bottom, super similar to The Oodie, is what worked best for us. In addition to a fixed ATC.

3 things in one pics:
1. Shadow around add to cart
2. 100% money back guarantee under ATC
3. UVPs under guarantee

Bonus: if you have a good trustpilot rating, add that under guarantee.

Okay those were 5 quick wins, now for the more IMPORTANT part:

- understand that above the fold is the most important always.

I’ve seen HUGE increases just from split testing my banner.
Like .50% jump just from a relevant, exciting banner

unlike this one

credit @daviefogarty
ICE Framework:
Impact
Confidence
Ease

Score each 1-10 and compare when determining what tests to prioritize.

If you want 5 extra easy-win CVR tests, sign up for our DTC not-a-newsletter by clicking my face