The jewelry market is expected to be $269 BILLION this year and brands can easily pull in 40%+ margins selling on social.

TikTok is a huge opportunity for this.

Here’s my product playbook w/ ideas, factories, and execution:

In this thread I'm going to walk through
- The opportunity out there in jewelry
- New age jewelry brands I feel are crushing
- 6 products/factories on Alibaba for you to stat a business with
- Quick roadmap to market testing

We're living in a world where entrenched industry doesn't understand social.

This gives room for hundreds of $500k-$15m a year direct-to-consumer brands to exist and take their market share in this period of mass social media transition from Facebook/Instagram to TikTok.

A huge portion of Gen-z center their self-expression in having unique style.

They also transition from styles over shorter periods of time, fluidly

This opens up an industry for unique brands appealing to a style phase for their consumers, native on their mediums.

Pic: Dazed

Vitaly is one of the first modern jewelry brands that caught my attention, because they were doing a new product drop every week.

This is an email/social marketing strategy I'm a huge fan of and feel more should adopt versus bigger collection drops. Smaller attention bites!

Another that crushes is Frasier Sterling
- offers extensive customize-able options
- lots of styles across mediums
- timely pop culture options (see the Euphoria bracelets)

Here are some direct product opportunities.

A lot of these are stainless steel and alloys, I also include some gold plated and real gold etc towards the end.

On any idea you can ALWAYS go nicer, I like lower price points for my examples because it's more actionable.

Pin-style enamel rings.

200 units for custom at $2.05 (per set of 5).

Perfect for youth and teen products.

Dangling and attached earrings.

Obviously already a big trend, but unique takes on this style would be easy to capitalize on with influencers.

350 units for custom at $.75 bagged

Nicer rings

100 units for custom at $1.72, custom at 500 for rings like that ying yang. Mens options too (tungsten waiting on the masonic one).

Hardest part of ring product is getting all the sizing quantities.

A step nicer - 18k gold plated starting at $6.89

The same factory does knockoff Kylie Jenner rings

Working with someone like this can help more stylized designs come to life.

Now the nicer stuff:

Actual 9-18k gold

$130 per, 20 MOQ , 100 units to customize logo, 500 units for custom packaging

And to the extreme-- full ice lab diamonds chains at $6600-22k with varying levels of realness along the way.

Truly can get anything overseas.

If you wanted to start a brand I would
- order samples from 2-3 factories
- provide 1-2 custom designs
- start on lower end of pricing
- order 1-200 units
- create 60 videos to test
- Send 30 to smaller/emerging influencers for content
- If you do well with small run, expand

Testing with a small quantity lets you see if you can make sales with
- a small landing page
- content you create yourself
- not spending a lot on custom packaging
- shipping yourself

Before going all in with
- custom packaging
- a 3PL for fulfillment
- a full line of 6-10 SKUs

I will include all the links to the factories that make these products in my free weekly Product People newsletter, drops this Wednesday!

Signup here, or link in bio @orenmeetsworld, follow along for more in-depth ecommerce and product opportunities! https://www.getrevue.co/profile/oren 

I’m putting orders in for a bunch of these as samples this weekend, will unbox and review on my newsletter. Might get some lab diamonds just for

for everyone dming about the factory links, I'll be sending the newsletter Wednesday (link in bio)