Read on Twitter
I went from 40 to 40,000 followers in six months.
I can't keep up with the DMs asking how.
So here's my step-by-step process:
I can't keep up with the DMs asking how.
So here's my step-by-step process:
1/ Just start
If you write something terrible, no one sees it anyway.
The same as not writing but with massive upside.
So just start. Take some risks.
-> Tweet a cool quote.
-> Make a one-liner you heard today.
-> Connect a meme or GIF to a current event.
Just get reps.
If you write something terrible, no one sees it anyway.
The same as not writing but with massive upside.
So just start. Take some risks.
-> Tweet a cool quote.
-> Make a one-liner you heard today.
-> Connect a meme or GIF to a current event.
Just get reps.
2/ Get smart
I took 2 courses. Both were excellent:
Audience Building
(w/ @SahilBloom & @blakeaburge )
Maker's Mark
(w/ @brandonthezhang & @aaditsh )
Here's what you get:
-> Proven tactics
-> Sustainable systems
-> Live, direct feedback
-> And...
I took 2 courses. Both were excellent:
Audience Building
(w/ @SahilBloom & @blakeaburge )
Maker's Mark
(w/ @brandonthezhang & @aaditsh )
Here's what you get:
-> Proven tactics
-> Sustainable systems
-> Live, direct feedback
-> And...
3/ Your tribe
Find 5-10 people who want to build their community just like you.
Ideally, you comment, like, and even RT each other's stuff.
Pick a standard time to dial back notifications.
Best part: It's all positive-sum growth.
When they win, you win.
Find 5-10 people who want to build their community just like you.
Ideally, you comment, like, and even RT each other's stuff.
Pick a standard time to dial back notifications.
Best part: It's all positive-sum growth.
When they win, you win.
4/ Intersecton >> Lane
Common advice: niche down.
Find a lane and stay in it.
Better advice: find an intersection
I learned from this @heykahn
-> He focuses on marketing + psychology.
-> I aim at leadership + systems.
Which you'll find on my...
Common advice: niche down.
Find a lane and stay in it.
Better advice: find an intersection
I learned from this @heykahn
-> He focuses on marketing + psychology.
-> I aim at leadership + systems.
Which you'll find on my...
5/ Profile
Get this right early.
The bio: what will I get if I follow + proof you're credible to give it
The header: visually attractive & extra space to tell your story
The avatar: distinct & human (except Web3, then NFT = cred)
Shoot for 50% profile conversion.
Get this right early.
The bio: what will I get if I follow + proof you're credible to give it
The header: visually attractive & extra space to tell your story
The avatar: distinct & human (except Web3, then NFT = cred)
Shoot for 50% profile conversion.
6/ Watch the Data
I keep it simple:
-> Tweet engagement
-> Profile conversion rate
I use engagement to figure out what topics & approaches work.
I use profile conversion* to see if people want to sign up to see more.
*Followers = social proof, so this # should be increasing
I keep it simple:
-> Tweet engagement
-> Profile conversion rate
I use engagement to figure out what topics & approaches work.
I use profile conversion* to see if people want to sign up to see more.
*Followers = social proof, so this # should be increasing
7/ Write threads
I'm not clever enough to write viral one-liners.
Try:
-> Hooks need emotion, mystery or utility
-> Formatting & white space matter
-> One ask at the end (RT or follow)
Avoid:
-> @ more than 3-4 in a tweet (never in the hook)
-> Links often get blocked
I'm not clever enough to write viral one-liners.
Try:
-> Hooks need emotion, mystery or utility
-> Formatting & white space matter
-> One ask at the end (RT or follow)
Avoid:
-> @ more than 3-4 in a tweet (never in the hook)
-> Links often get blocked
8/ Try a curation
Don't underestimate the power of sharing good resources:
-> Best of's (books, pods, newsletters)
-> Weeklies (tweets at your intersection)
-> Top follows (include why & examples)
Need Inspiration: @MakadiaHarsh & @abhishekshah173
Don't underestimate the power of sharing good resources:
-> Best of's (books, pods, newsletters)
-> Weeklies (tweets at your intersection)
-> Top follows (include why & examples)
Need Inspiration: @MakadiaHarsh & @abhishekshah173
9/ Research a story
Chances your audience read that insightful article: almost 0
-> Retell it in your own words
-> Draw out unique lessons or insights
-> Always cite & @ h/t the references for credit
Need Inspiration: @TrungTPhan & @barrettjoneill
Chances your audience read that insightful article: almost 0
-> Retell it in your own words
-> Draw out unique lessons or insights
-> Always cite & @ h/t the references for credit
Need Inspiration: @TrungTPhan & @barrettjoneill
10/ Use tools
I started simple:
Notion -> Track ideas
Typefully -> Draft threads
Grammarly -> Spellcheck & tone
But then I copy/paste it into the native app to post.
Sound painful?
It is, but not as painful wasting good writing on a technical hiccup or spelling error.
I started simple:
Notion -> Track ideas
Typefully -> Draft threads
Grammarly -> Spellcheck & tone
But then I copy/paste it into the native app to post.
Sound painful?
It is, but not as painful wasting good writing on a technical hiccup or spelling error.
11/ Engage more
3 x 5 x 2
3 - levels (step ahead, lockstep, step behind)
5 - people at each level
2 - both sides of your intersection
-> Turn on alerts & engage regularly.
-> If you form a relationship: share your stuff.
-> Crickets? Swap them out for someone active.
3 x 5 x 2
3 - levels (step ahead, lockstep, step behind)
5 - people at each level
2 - both sides of your intersection
-> Turn on alerts & engage regularly.
-> If you form a relationship: share your stuff.
-> Crickets? Swap them out for someone active.
12/ DM like a human
Hello? Automatic delete.
What works for me:
Be brief, be valuable, be patient.
-> Brief: it's good practice, get to the point
-> Valuable: show up adding value, not asking for it
-> Patient: it's a relationship, not a transaction
Amplify the Golden Rule
Hello? Automatic delete.
What works for me:
Be brief, be valuable, be patient.
-> Brief: it's good practice, get to the point
-> Valuable: show up adding value, not asking for it
-> Patient: it's a relationship, not a transaction
Amplify the Golden Rule
13/ Be consistent
Post every day.
-> Tip, tactic, hot take - keep the algo primed.
-> Acknowledge thoughtful responses.
-> Same time, each day: match your audience's routine.
-> Write in blocks & schedule for efficiency using your...
Post every day.
-> Tip, tactic, hot take - keep the algo primed.
-> Acknowledge thoughtful responses.
-> Same time, each day: match your audience's routine.
-> Write in blocks & schedule for efficiency using your...
14/ Content system
What do you need?
-> Stimulus: Curated sources of inspiration
-> Capture: Inspiration strikes. Write it down
-> Polish: Edit for grammar & spelling
-> Publish: Schedule, auto-RT, and auto-plugs
After 3 months, abstract the winners into...
What do you need?
-> Stimulus: Curated sources of inspiration
-> Capture: Inspiration strikes. Write it down
-> Polish: Edit for grammar & spelling
-> Publish: Schedule, auto-RT, and auto-plugs
After 3 months, abstract the winners into...
15/ Templates
Every day, millions of tweets are being tested:
Form + Content
-> Never copy content
-> Find top performers w/ TwemexApp
-> Mad-lib good formats with your new words
@JustinSaaS built a nutrient-dense course that showed me how:
https://www.justinwelsh.me/a/2147507660/m2PLFL2E
Every day, millions of tweets are being tested:
Form + Content
-> Never copy content
-> Find top performers w/ TwemexApp
-> Mad-lib good formats with your new words
@JustinSaaS built a nutrient-dense course that showed me how:
https://www.justinwelsh.me/a/2147507660/m2PLFL2E
16/ Wait to monetize
It is super easy to offer a course or ebook.
But just give it away tweet by tweet.
Sound insane?
2 good things happen:
-> Your biggest fans will still pay for you to put it all together.
-> Your community improves the quality of your ideas.
Win-win
It is super easy to offer a course or ebook.
But just give it away tweet by tweet.
Sound insane?
2 good things happen:
-> Your biggest fans will still pay for you to put it all together.
-> Your community improves the quality of your ideas.
Win-win
17/ Diversify
I'm all-in on Twitter, but that's risky.
So I'm re-running the above playbook on LinkedIn, with one change:
Write once, publish twice.
I get leverage from HypeFury:
-> Keep advanced Twitter features
-> While cross-publishing to LinkedIn
https://hypefury.com/?via=dklineii
I'm all-in on Twitter, but that's risky.
So I'm re-running the above playbook on LinkedIn, with one change:
Write once, publish twice.
I get leverage from HypeFury:
-> Keep advanced Twitter features
-> While cross-publishing to LinkedIn
https://hypefury.com/?via=dklineii
The TLDR Roadmap:
1/ Just Start
2/ Get Smart
3/ Build Your Tribe
4/ Find Your Intersection
5/ Profile
6/ Watch Data
7/ Write Threads
8/ Curate
9/ Tell Stories
10/ Upgrade Tools
11/ Engage
12/ DM Well
13/ Consistency
14/ Systemize
15/ Templatize
16/ Monetize
17/ Diversify
1/ Just Start
2/ Get Smart
3/ Build Your Tribe
4/ Find Your Intersection
5/ Profile
6/ Watch Data
7/ Write Threads
8/ Curate
9/ Tell Stories
10/ Upgrade Tools
11/ Engage
12/ DM Well
13/ Consistency
14/ Systemize
15/ Templatize
16/ Monetize
17/ Diversify
With 300 million people on Twitter and you probably think you're too late.
I thought the same 6 months ago. You're still early. Just start.
If you enjoyed this thread:
1. Follow me @dklineii
2. RT the tweet below to show other creators how to get into the game
I thought the same 6 months ago. You're still early. Just start.
If you enjoyed this thread:
1. Follow me @dklineii
2. RT the tweet below to show other creators how to get into the game
