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Interesting content isn't good enough.
You need to prove why people should trust you.
5 ways to elevate your content by demonstrating credibility:
You need to prove why people should trust you.
5 ways to elevate your content by demonstrating credibility:
1/ Share your methodology
Did you survey 500 people in your industry?
Conduct 100 hours of research?
Walk readers through your process. Show them that you did the work for them.
Prove why they should trust you.
Examples: @wirecutter; @BuzzSumo
Did you survey 500 people in your industry?
Conduct 100 hours of research?
Walk readers through your process. Show them that you did the work for them.
Prove why they should trust you.
Examples: @wirecutter; @BuzzSumo
2/ Verify teardowns
Analyzing another's success is a great way to flex your expertise AND give credit where it's due.
But your analysis is only one piece of the puzzle.
Ask the person/brand you're writing about for extra insights.
Ex: @CampaignMonitor; @alexgarcia_atx
Analyzing another's success is a great way to flex your expertise AND give credit where it's due.
But your analysis is only one piece of the puzzle.
Ask the person/brand you're writing about for extra insights.
Ex: @CampaignMonitor; @alexgarcia_atx
3/ Run your own tests
...and show receipts.
Show before & after photos.
Screenshot your results over time.
You don't need ground-breaking outcomes.
You need proof that your idea works.
Examples: @BrendanHufford; @jmoserr
...and show receipts.
Show before & after photos.
Screenshot your results over time.
You don't need ground-breaking outcomes.
You need proof that your idea works.
Examples: @BrendanHufford; @jmoserr
4/ Niche down
It's unlikely your content appeals to everybody.
: SaaS employees
: Sales-led enterprise SaaS marketers
: Marketers
: Hirers of content agencies
Speak to someone specific and earn their trust.
Examples: @poweredbysearch; @growthmachine__
It's unlikely your content appeals to everybody.
: SaaS employees: Sales-led enterprise SaaS marketers: Marketers: Hirers of content agenciesSpeak to someone specific and earn their trust.
Examples: @poweredbysearch; @growthmachine__
5/ Bring in your community
Pay attention to your community and tap into the expertise that's already there.
• Refer to webinar chats
• Share LinkedIn posts
• Embed tweet replies
• Ask them. :)
Examples: @ccmarce_writes; @randfish
Pay attention to your community and tap into the expertise that's already there.
• Refer to webinar chats
• Share LinkedIn posts
• Embed tweet replies
• Ask them. :)
Examples: @ccmarce_writes; @randfish
Recap:
• Share your methodology
• Verify teardowns with the source
• Run your own tests and show receipts
• Niche down
• Bring in your community
• Share your methodology
• Verify teardowns with the source
• Run your own tests and show receipts
• Niche down
• Bring in your community
These are all achievable ways to upgrade your content.
You've got this.
For more on content and marketing...
Follow me: @amandanat
You've got this.
For more on content and marketing...
Follow me: @amandanat
If you want to learn how to create high-quality content, join the next cohort of Content Marketing 201.
Class starts May 23! https://maven.com/amandanat/content-marketing/
Class starts May 23! https://maven.com/amandanat/content-marketing/
