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I have a degree in marketing.
But I have learned more about marketing from reading these books.
10 books to help you master marketing:
But I have learned more about marketing from reading these books.
10 books to help you master marketing:
1/ The Adweek Copywriting Handbook
Lessons:
• The goal of an ad is to get you to read the first sentence. That’s the one and only goal.
• The goal of the first sentence is to get a person to read the second sentence.
Lessons:
• The goal of an ad is to get you to read the first sentence. That’s the one and only goal.
• The goal of the first sentence is to get a person to read the second sentence.
2/ Scientific Advertising
Lessons:
• A good copywriter tries to place him/herself in the position of the buyer.
• Remember the people you address are selfish, as we all are.
Lessons:
• A good copywriter tries to place him/herself in the position of the buyer.
• Remember the people you address are selfish, as we all are.
3/ Influence: The Psychology of Persuasion
Lessons:
• Automatic Triggers: We are wired to respond predictably to certain cues.
• Reciprocity: We feel obligated to pay back gifts and favours.
Lessons:
• Automatic Triggers: We are wired to respond predictably to certain cues.
• Reciprocity: We feel obligated to pay back gifts and favours.
4/ Cashvertising
Lessons:
• Your primary objective wouldn't be to invent new fears, but to tap into existing ones.
• You don’t need to reinvent the lightbulb...just switch it on, it's that simple.
Lessons:
• Your primary objective wouldn't be to invent new fears, but to tap into existing ones.
• You don’t need to reinvent the lightbulb...just switch it on, it's that simple.
5/ $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Lessons:
• List potential objections and problems customers might have and address them.
• People pay for certainty, speed, and ease.
Lessons:
• List potential objections and problems customers might have and address them.
• People pay for certainty, speed, and ease.
6/ The Boron Letters
Lessons:
• “The only advantage I want,” I reply, “is A STARVING CROWD!”
• Handwrite great copywriting.
Lessons:
• “The only advantage I want,” I reply, “is A STARVING CROWD!”
• Handwrite great copywriting.
7/ Predictably Irrational
Lessons:
• We compare whatever we can, so give others easy comparisons to pick you.
• Free is really just another price, but a powerful one.
Lessons:
• We compare whatever we can, so give others easy comparisons to pick you.
• Free is really just another price, but a powerful one.
8/ Ogilvy on Advertising
Lessons:
• Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.
•The headlines which work best are those which promise the reader a benefit.
Lessons:
• Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.
•The headlines which work best are those which promise the reader a benefit.
9/ Play Bigger
Lessons:
• Humans think the person who articulates our problem the best must have a solution.
•If you think having the best product is all it takes to win, you’ll probably lose.
Lessons:
• Humans think the person who articulates our problem the best must have a solution.
•If you think having the best product is all it takes to win, you’ll probably lose.
10/ The Ultimate Sales Letter
Lessons:
• Determine your ideal buyer’s priorities.
• No one is sitting around hoping and praying that he or she will receive your sales letter.
Lessons:
• Determine your ideal buyer’s priorities.
• No one is sitting around hoping and praying that he or she will receive your sales letter.
That's all folks.
If you found this thread helpful, please:
- Retweet the first tweet and help others find this thread
- Follow me at @aazarshad
I write about marketing weekly.
If you found this thread helpful, please:
- Retweet the first tweet and help others find this thread
- Follow me at @aazarshad
I write about marketing weekly.
I also share marketing insights on my newsletter from top marketing experts. https://www.getrevue.co/profile/aazarshad
