Meta $FB 1Q22 Earnings https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪🏻" title="Aangespannen biceps (lichte huidskleur)" aria-label="Emoji: Aangespannen biceps (lichte huidskleur)">

- Rev $27.9b +7% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↗️" title="Noord-oost pijl" aria-label="Emoji: Noord-oost pijl">
- EBIT $8.5b -25% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↘️" title="Zuid-oost pijl" aria-label="Emoji: Zuid-oost pijl"> margin 31% -1293 bps https://abs.twimg.com/emoji/v2/... draggable="false" alt="↘️" title="Zuid-oost pijl" aria-label="Emoji: Zuid-oost pijl">https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kruis" aria-label="Emoji: Kruis">
- Net Income $7.5b -21% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↘️" title="Zuid-oost pijl" aria-label="Emoji: Zuid-oost pijl"> margin 27% -954 bps https://abs.twimg.com/emoji/v2/... draggable="false" alt="↘️" title="Zuid-oost pijl" aria-label="Emoji: Zuid-oost pijl">https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kruis" aria-label="Emoji: Kruis">
- OCF $14.1b +15% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↗️" title="Noord-oost pijl" aria-label="Emoji: Noord-oost pijl"> margin 50% +366 bps https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Groot wit vinkje" aria-label="Emoji: Groot wit vinkje">
- FCF $8.5b +9% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↗️" title="Noord-oost pijl" aria-label="Emoji: Noord-oost pijl"> margin 31%https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭐️" title="Middelgrote ster" aria-label="Emoji: Middelgrote ster"> +68 bps https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Groot wit vinkje" aria-label="Emoji: Groot wit vinkje">
Business Metrics - Flat QoQ https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pijl naar rechts" aria-label="Emoji: Pijl naar rechts">

- DAP 2.87b +6% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↗️" title="Noord-oost pijl" aria-label="Emoji: Noord-oost pijl"> +1.8%QoQ https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pijl naar rechts" aria-label="Emoji: Pijl naar rechts">
- MAP 3.64b +6% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↗️" title="Noord-oost pijl" aria-label="Emoji: Noord-oost pijl"> +1.4%QoQ https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pijl naar rechts" aria-label="Emoji: Pijl naar rechts">
- DAP 1.96b +4% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↗️" title="Noord-oost pijl" aria-label="Emoji: Noord-oost pijl"> +1.6%QoQ https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pijl naar rechts" aria-label="Emoji: Pijl naar rechts">
- MAU 2.94b +3% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↗️" title="Noord-oost pijl" aria-label="Emoji: Noord-oost pijl"> +1.0%QoQ https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pijl naar rechts" aria-label="Emoji: Pijl naar rechts">
- Ad Impressions +15%https://abs.twimg.com/emoji/v2/... draggable="false" alt="↗️" title="Noord-oost pijl" aria-label="Emoji: Noord-oost pijl">
- Avg Price per Ad -8% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↘️" title="Zuid-oost pijl" aria-label="Emoji: Zuid-oost pijl">https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kruis" aria-label="Emoji: Kruis">
- Headcount 77.8K +28% https://abs.twimg.com/emoji/v2/... draggable="false" alt="📶" title="Antenne met staven" aria-label="Emoji: Antenne met staven">
By Segment

1) Family of Apps
- Rev $27.2b +4% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↗️" title="Noord-oost pijl" aria-label="Emoji: Noord-oost pijl">
- EBIT $11.5b -13% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↘️" title="Zuid-oost pijl" aria-label="Emoji: Zuid-oost pijl"> margin 42% -826 bps https://abs.twimg.com/emoji/v2/... draggable="false" alt="↘️" title="Zuid-oost pijl" aria-label="Emoji: Zuid-oost pijl">https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kruis" aria-label="Emoji: Kruis">

2) Reality Labs
- Rev $0.7b +30% https://abs.twimg.com/emoji/v2/... draggable="false" alt="↗️" title="Noord-oost pijl" aria-label="Emoji: Noord-oost pijl">
- EBIT -$3.0b https://abs.twimg.com/emoji/v2/... draggable="false" alt="↘️" title="Zuid-oost pijl" aria-label="Emoji: Zuid-oost pijl"> margin -426% -8376 bps https://abs.twimg.com/emoji/v2/... draggable="false" alt="↘️" title="Zuid-oost pijl" aria-label="Emoji: Zuid-oost pijl">https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kruis" aria-label="Emoji: Kruis">
Mgmt Guide

- 2Q22 Rev $28-30b https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pijl naar rechts" aria-label="Emoji: Pijl naar rechts">
- 3% FX Headwind https://abs.twimg.com/emoji/v2/... draggable="false" alt="↘️" title="Zuid-oost pijl" aria-label="Emoji: Zuid-oost pijl">
- Expect global MAU to be flat to down sequentially in 2Q22 (because of loss of users in Russia). https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pijl naar rechts" aria-label="Emoji: Pijl naar rechts">https://abs.twimg.com/emoji/v2/... draggable="false" alt="↘️" title="Zuid-oost pijl" aria-label="Emoji: Zuid-oost pijl">
1 | Three Near Term Challenges

1) Transition to Short-Form Video (Reels)

“Some are specific to Meta, like our transition to short-form video, which doesn& #39;t monetize as well for now but which we& #39;re quite optimistic about over the long term.
2) Signal Loss due to Apple’s iOS changes

“Some are specific to our industry, like signal loss resulting from Apple& #39;s iOS changes, which is a meaningful headwind, but we also expect that with the right technology investments we& #39;ll navigate okay over time.”
3) Macroeconomic Softness

“Other challenges are broader macro trends, like the softness in e-commerce.

We& #39;ve been blocked in Russia and we decided to stop accepting ads from Russian advertisers globally.”
2 | Still long-term confident of return to growth and higher profitability

“On the Family of Apps side, I am confident that we can return to better revenue growth rates over time and sustain high operating margins.”
3 | Family of Apps funding Reality Labs

“…next several years, our goal from a financial perspective is to generate sufficient operating income growth from Family of Apps to fund the growth of investment in Reality Labs, while still growing our overall profitability.”
4 | But Revenue Headwinds making that challenging

“Now unfortunately, that& #39;s not going to happen in 2022, given the revenue headwinds.”
5 | 3 Investment Priorities: Reels, Ads and the Metaverse

“…seeing in 3 of our main investment priorities that I expect to drive this growth: Reels, Ads and the Metaverse.”
6 | Ad Strategy - Less Data using AI and ML to improve

“3 main areas: one, growing video monetization, especially short-form video like Reels; two, evolving our ad systems to do more with less data; and three, investing in AI & ML to support our ads infrastructure.”
7 | Confident in turning Reels from Headwind to Tailwind

2012: Desktop Feed to Mobile Feed

2018: Feed to Stories

2022: Feed to Stories

“So we& #39;ve run this play before, and we& #39;re running it again now.”
8 | Positioning.

“…we& #39;re positioning ourselves as the premier company for building the future of social interaction and the Metaverse.”
9 | Watch for Project Cambria, high-end headset more focused in work use cases.

“Later this year, we& #39;ll release a higher-end headset code-named Project Cambria, which will be more focused on work use cases and eventually replacing your laptop or work setup.”
https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pijl naar rechts" aria-label="Emoji: Pijl naar rechts"> Final Takeaways Meta $FB:

DAUs flattening. Mgmt is aware of the need to transition to Short Form Video via Reels away from Feeds & Stories. Not the first transition for FB. Near-term pressure continues on revenues and profitability.
But if they can repeat the successful playbook, this could prove as pivotal as prior. Too early to tell, still holding. Metaverse / VR is still a couple of years out, now they need to execute, next couple of quarters will become clearer.
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