I’m dropping my whole process of finding unsaturated markets and market gaps

If you can’t find a winning dropshipping product, this /// THREAD /// is for you

Before we jump in, I want to just say that you have 3 ways of finding market gaps or UMOs (unique market opportunities):

1. Offer a new and original product
2. Offer an improvement of an existing product
3. Offer the same product on a different market

Here’s what you can do:

Method #1 - look for 1 or 2-star product reviews

The first thing you wanna do is check Amazon, AliExpress, and other eCom stores and look for 1-star or 2-star reviews.

Why?

Because something is wrong with this product or seller.

It could be the shipping time, the product quality, the product features, or whatever.

Analyze multiple stores and marketplaces to find products customers order but complain about.

Then, do your best to solve the problem and offer a better product or buying conditions.

You don’t have to develop hot water, it’s already there. Just improve it.

Method #2 - find untapped country markets

Should’ve charged for this one - find a product that sells like crazy in the US, and sell it to a country where there’s less competition - it’s as simple as that.

Of course, you might have to adjust your language and ads, but your chances of selling in an untapped market (when you know that a product sells) are immense. Do it!

*Tip: try it also the other way around.

Look for local products that sell well on a certain country level but not so much in the US. Then, take the product and advertise it in the States. Play with it. Don’t get stuck selling on one market.

Method #3 - be a consumer

If you landed here, you’re likely aiming to become a creator and monetize. But, don’t forget to stay a consumer.

Finding market gaps and product opportunities is easier when you’re an active user of social media.

Be active, search for hashtags in your industry, check out your competition, see what’s trending on different platforms, look at what people are buying and sharing.

Method #4 - take your passion into consideration

What are you an expert in? Don’t underestimate yourself. Everyone is an expert in something.

What are you good at? Sports? Hiking? Music? Design? Writing?

Why do I ask this?

Because you can establish yourself as an authority in a niche or an industry if you’re an expert and know what you’re talking about.

For instance, if you’re a designer, a personalized handmade T-shirt business could be a great option.

Or, maybe you want to design and sell wall art? See if you can connect your likes to your business.

Method #5 - listen to your customers

It took me a while to figure out that my customers’ comments and reviews were actually market opportunities.

I mean, come on, they’re literally telling us what they liked and disliked, and what feature they wish your product had. Listen to them. Read them.

Then, be proactive and improve your product or offer!

Method #6 - competitor research

Last but not least, you’ll want to check your competition. Check their social media, stores, and most of all, product reviews.

Even if you’re selling exactly the same product as your competition, you can still find a market gap with proper analysis.

You could improve the product features, offer, pricing, target audience, ease of buying, ease of delivery, etc.

My advice is to look through your competitors as a consumer - see what you like and don’t like, and find space for improvement.

HOW TO VERIFY YOUR CHOICE?

Now that you’ve isolated one or more market opportunities, it’s time to verify your choice and see if you were right.

How to do that? Use tools and research:

➔ Google Trends - to check the demand throughout a time period
➔ Google Keyword Planner - to check the search volume
➔ SEMrush - ease of ranking, keyword difficulty

These are just some of my choices, there are tons of other tools for competitor and keyword research you can find.

I’d love a RT to spread the knowledge and help fellow dropshippers.

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