Read on Twitter
Startups should “make something people want”.
5 ways to figure that out (that you haven’t thought of):
5 ways to figure that out (that you haven’t thought of):
1) The American Customer Satisfaction Index
ACSI measures consumer satisfaction across industries.
Example: their 2021-2022 Retail & Consumer Shipping Study surveyed 36,517 customers.
ACSI measures consumer satisfaction across industries.
Example: their 2021-2022 Retail & Consumer Shipping Study surveyed 36,517 customers.
They ranked online customer experience across 13 dimensions.
Use ASCI data to see what the biggest companies score WORST on, and build a product around that:
Ex:
- Helpfulness of customer support
- Usefulness of site-generated recommendations
Use ASCI data to see what the biggest companies score WORST on, and build a product around that:
Ex:
- Helpfulness of customer support
- Usefulness of site-generated recommendations
2) Quora Questions
Quora is all about people asking for help from other people.
Use the search box with phrases that imply seeking help:
Ex: “Best way to”
People want help with weight loss, education, personal finance, etc.
Quora is all about people asking for help from other people.
Use the search box with phrases that imply seeking help:
Ex: “Best way to”
People want help with weight loss, education, personal finance, etc.
Quora: "How do I"
3) Glassdoor Reviews
If HR / workplace products are your thing, Glassdoor company reviews are an amazing resource for ideas.
Ex: Google is famous for its perks yet has 100 PAGES of 1 and 2-star reviews.
If HR / workplace products are your thing, Glassdoor company reviews are an amazing resource for ideas.
Ex: Google is famous for its perks yet has 100 PAGES of 1 and 2-star reviews.
Glassdoor has a cool feature that summarizes pro / con sentiment from company reviews.
Looking at top companies, most negative reviews have 3 things in common:
- bad management
- poor work/life balance
- political environments
Could you build a product around one of those?
Looking at top companies, most negative reviews have 3 things in common:
- bad management
- poor work/life balance
- political environments
Could you build a product around one of those?
4) Amazon Comments
Into ecommerce? Amazon reviews are a great way to find opportunity on high volume products.
Amazon lets you search reviews by number of stars, sentiment, reviews with images, and more.
Into ecommerce? Amazon reviews are a great way to find opportunity on high volume products.
Amazon lets you search reviews by number of stars, sentiment, reviews with images, and more.
Head to some of the most popular products and see what people are complaining about.
Let’s look at:
- skincare
- dog beds
Let’s look at:
- skincare
- dog beds
Skincare:
While Mighty Patch is the #1 Best Seller in Skincare for Faces, it has over 2,700+ 1-star reviews.
Complaints are either:
1) this did nothing or
2) this wreaked havoc on my skin.
Helping people find skincare that works for their specific skin is big business.
While Mighty Patch is the #1 Best Seller in Skincare for Faces, it has over 2,700+ 1-star reviews.
Complaints are either:
1) this did nothing or
2) this wreaked havoc on my skin.
Helping people find skincare that works for their specific skin is big business.
Dog Beds:
Furhaven’s pet bed has 74,917 reviews.
The negative reviews highlight:
- cheap foam
- easily stained fabrics
- poor quality construction
There's definitely a market for high-end pet products.
Furhaven’s pet bed has 74,917 reviews.
The negative reviews highlight:
- cheap foam
- easily stained fabrics
- poor quality construction
There's definitely a market for high-end pet products.
5) BBB Scam Tracker
The Better Business Bureau has a database of 283,863 scams in the US.
What are scams?
Bad businesses.
Many of these scams touch vital areas of people’s lives: health and money.
Can you think of a better way to deliver on these bad promises?
The Better Business Bureau has a database of 283,863 scams in the US.
What are scams?
Bad businesses.
Many of these scams touch vital areas of people’s lives: health and money.
Can you think of a better way to deliver on these bad promises?
That's it! Thanks for reading.
If you found this useful, please retweet so others can benefit.
Follow me at @bbourque for more on startups and marketing.
If you found this useful, please retweet so others can benefit.
Follow me at @bbourque for more on startups and marketing.
