What the heck does @Onrampinvest do and who do we do it for? This is a question I've been asked a lot over the past month or so. If you are part of the #Fintwit gang, you've likely heard about Onramp -the brand, but you prob don't quite know what we do and why we do it

1/ Crypto is simply another asset class, like it or not, it is here and it isn't going away. Blockchain technology enabled value to be represented in digital form without intermediaries. Like any new innovation that has the power to disrupt, people want to invest in it.

2/ Unfortunately if you are a registered investment advisor or financial intermediary, this stuff is a bit scary. It doesn't look traditional and you are wise to distrust things that seem like a fad.

3/ But that doesn't mean you can and should ignore these new modern investment opportunities for your clients, particularly if your clients are asking about them all the time. However, like any prudent investor or fiduciary, if you are going to make an investment recommendation

4/ You have to make sure you have done your homework and have "de-risked" it as much as possible. Enter the ETF as a vehicle. For years the market wanted to put bitcoin into an ETF so it could "feel" safe and comfortable and familiar.

5/ BUT... #bitcoin and many other cryptoassets didn't want to wait around for legacy infrastructure to tame it, the technology is literally there to disrupt legacy financial infrastructure like custodians and brokerages and stock exchanges.

6/ Creating individual ETFs for individual cryptoassets like #bitcoin #ethereum, etc. is like creating an ETF for $IBM. Why would we do that? It is a bit like putting training wheels on a Ferrari. ENTER @Onrampinvest

7/ Don't get me wrong, I love ETFs It is one of the greatest financial innovations ever. But I don't think we need single stock ETFs any more than I think we need single crypto ETFs. The beauty and elegance of self custody, lending, staking, borrowing, 24/7/365 trading, etc.

8/ is too important to harness and handicap. So, if investors want to invest, in the underlying asset, shouldn't they be able to? Welp, unfortunately here lies the problem.

9/ When I first got involved in this space the user experience absolutely SUCKED. It still does if I'm perfectly honest. This isn't a knock on the technology, it is just a fact of any disruptive technology in the early innings.

10/ In order to get true institutional adoption from financial advisors, pensions, endowments, banks et al. it had to get much easier. This was the thing that I wanted to solve when I first conceived of Onramp and started working on it in 2018.

11/ I wanted to make it EASY for anyone to invest in crypto assets directly, owning a portfolio, dollar cost averaging, buying bitcoin in the same with dollars they got from selling $SPY or some other stock or ETF.

12/ But @coinbase makes it easy you say. Well yeah, coinbase makes it easy for the client of a financial advisor to leave their advisor and open an account to invest in crypto without their advisor, totally on their own, but why shouldn't the advisor be able to help them?

13/ This is the problem @Onrampinvest is solving. We are making it EASY and simple for Registered Investment Advisors, Financial Advisors, Banks, Brokers, etc. to gain access to the qualified custodians and other corners of the crypto economy.

14/ We are also giving them the access to the education @OnrampAcademy and the tools they need to confidently plan and allocate on behalf of their clients.

15/ Let's face it, crypto is volatile, it is fraught with risk. The average advisor or institution will probably only be allocating 3-10% to the asset class so the last thing they want to do is spend 80% of their time and technology budget getting educated and integrated to do it

16/ @Onrampinvest currently offers integrations with @Gemini @PrimeTrustCo and in time will offer many more, so financial advisors, wealthtech providers, banks, brokerages and all of the other folks who serve individual investors can gain access to the crypto economy without DIY.

17/ Yeah, we started out with a bang on social media in the early days of the company, but let's be honest, who cares about the company and the brand if they don't understand what it means to them.

18/ I've been in the CEO position for just a little over a month, so the Onramp of today is different than the onramp of last year. I personally believe that a company has to win every client, the brand is helpful but the product is everything.

19/ The only thing that matters is how we solve the hard problems. Startups sometimes lose their way in when the spotlight is bright. They focus more on pitching the company than the product. I'm neither good at that or interested in that. We are here to build!

20/ So if you are in the investment space, and you feel like crypto needs less friction, more clarity, more access points, more opportunities to safely and confidently dip your toes in. Then we want to talk to you. @onrampinvest isn't here to flex we are here to solve problems

21/ Next steps? please like and share this thread so we don't have to waste time or energy advertising a reboot of the GTM strategy. Sign up for our product newsletter. Because the product team is absolutely crushing it. See below for more.

22/
Advisor - Four Step Account Opening Open An Account in Four Steps
Want to open a new account for a client? Go to the Account Management tab on the sidebar select a client or enter info. Select a custodian @Gemini or @PrimeTrustCo (more to follow) fill in some basic then boom

23/ Funding and withdrawal. Remember this is crypto your clients can fund from existing crypto wallets. (This is a BIG DEAL)

24/ If you want, invest in a model like the @RitholtzWealth @WisdomTreeETFs Model portfolio with automated rebalancing.

25/ Rebalance and allocate

26/ review rebalance summary