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Dear Startups,
SEO is NOT tough. It is just poorly taught.
In 9 tweets, I will explain SEO using the analogy of a LIBRARY.
Even a 5-year old would understand! Promise :)
Thread
(Bonus video included!)
SEO is NOT tough. It is just poorly taught.
In 9 tweets, I will explain SEO using the analogy of a LIBRARY.
Even a 5-year old would understand! Promise :)
Thread
(Bonus video included!)
If you like the below thread, I bet you will like our SEO course!
It is absolutely FREE! https://buildd.co/courses/startup-seo?utm_source=karthikTwitter
It is absolutely FREE! https://buildd.co/courses/startup-seo?utm_source=karthikTwitter
1/ The characters involved
Librarian = Google
Books = All websites
Person searching for a book = Your potential customer
We'll connect it all in the end!
Librarian = Google Books = All websites Person searching for a book = Your potential customerWe'll connect it all in the end!
2/ Potential customer searches Google
This is equivalent to the person coming to the librarian and asking her to suggest the most relevant book 
on say "Photosynthesis"
(Yup, I am a nerd
)
This is equivalent to the person
coming to the librarian and asking her to suggest the most relevant book on say "Photosynthesis"(Yup, I am a nerd
)
3/ Google prepares the search results
The librarian now has to decide which books to recommend from a sea of books.
So, she does this by setting certain parameters to rank the various books.
Which parameters?
The librarian
now has to decide which books to recommend from a sea of books.So, she does this by setting certain parameters to rank the various books.
Which parameters?
4/ Google prepares results (contd.)
The first set of parameters will be:
1. Does "photosynthesis" appear in the title of the book?
2. Does it appear in the chapter titles
?
3. How many times is it mentioned across the content
?
The first set of parameters will be:
1. Does "photosynthesis" appear in the title of the book
?2. Does it appear in the chapter titles
?3. How many times is it mentioned across the content
?
5/ Google prepares results (contd.)
The second set of parameters are:
1. How many otherbooks cited this book as reference?
2. Did any of thosebooks also recommend this book?
3. How credible are those otherbooks?
The second set of parameters are:
1. How many other
books cited this book as reference?2. Did any of those
books also recommend this book?3. How credible are those other
books?
6/ Google shows the results
Attaching various weights to these parameters, the librarian shares a list of 10 books that the person should consider.
She has a longer list, but the person doesn't care about the books beyond the top 10!
Attaching various weights to these parameters, the librarian
shares a list of 10 books that the person should consider.She has a longer list, but the person doesn't care about the books beyond the top 10!
7/ Connecting it all!
"Photosynthesis": Is what we call a "Keyword"
A) First parameter set:
1."Book title": Is the Page Title of your webpage
2."Chapter titles": Are H1, H2... tags
3."Mentions in book content": Mentions in body content
These are called the "on-page" factors
"Photosynthesis": Is what we call a "Keyword"
A) First parameter set:
1."Book title": Is the Page Title of your webpage
2."Chapter titles": Are H1, H2... tags
3."Mentions in book content": Mentions in body content
These are called the "on-page" factors
8/ Connecting it all (Part 2)
B) Second parameters set:
1. "Citations by other books": Are "Backlinks"
2. "Their recommendation": Is a "Do-follow backlink"
3. "Their credibility": An unofficial factor called "Domain Authority or (DA)"
These are called the "off-page" factors
B) Second parameters set:
1. "Citations by other books": Are "Backlinks"
2. "Their recommendation": Is a "Do-follow backlink"
3. "Their credibility": An unofficial factor called "Domain Authority or (DA)"
These are called the "off-page" factors
9/ So, how do you appear in Google's results?
1. Choose a keyword your customer likely searches
2. Write an article & infuse it per "on-page factors"
3. Distribute it so that websites link back to it
4. Preferably credible ones that give a do-follow backlink
That's it!
1. Choose a keyword your customer likely searches
2. Write an article & infuse it per "on-page factors"
3. Distribute it so that websites link back to it
4. Preferably credible ones that give a do-follow backlink
That's it!
That's it for this thread. Hope you enjoyed it.
I regularly write on startups & marketing, so, if you would like more such threads, do consider retweeting the first tweet & following me :) https://twitter.com/KarthikS2206/status/1512290519329640454
I regularly write on startups & marketing, so, if you would like more such threads, do consider retweeting the first tweet & following me :) https://twitter.com/KarthikS2206/status/1512290519329640454
As promised, you can understand this entire thread as a video too: !
This is Chapter 1 of our FREE SEO course: Link to course in next tweet!
This is Chapter 1 of our FREE SEO course: Link to course in next tweet!
