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Dear Startups,
SEO is NOT tough. It is just poorly taught.
In 9 tweets, I will explain SEO using the analogy of a LIBRARY.
Even a 5-year old would understand! Promise :)
Thread
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="collectie" aria-label="Emoji: collectie">
(Bonus video included!)
SEO is NOT tough. It is just poorly taught.
In 9 tweets, I will explain SEO using the analogy of a LIBRARY.
Even a 5-year old would understand! Promise :)
Thread
(Bonus video included!)
If you like the below thread, I bet you will like our SEO course!
It is absolutely FREE! https://buildd.co/courses/startup-seo?utm_source=karthikTwitter">https://buildd.co/courses/s...
It is absolutely FREE! https://buildd.co/courses/startup-seo?utm_source=karthikTwitter">https://buildd.co/courses/s...
1/ The characters involved
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩" title="Vrouw" aria-label="Emoji: Vrouw"> Librarian = Google
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📚" title="Boeken" aria-label="Emoji: Boeken"> Books = All websites
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧔" title="Persoon met baard" aria-label="Emoji: Persoon met baard"> Person searching for a book = Your potential customer
We& #39;ll connect it all in the end!
We& #39;ll connect it all in the end!
2/ Potential customer searches Google
This is equivalent to the personhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🧔" title="Persoon met baard" aria-label="Emoji: Persoon met baard"> coming to the librarianhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👩" title="Vrouw" aria-label="Emoji: Vrouw"> and asking her to suggest the most relevant book https://abs.twimg.com/emoji/v2/... draggable="false" alt="📘" title="Blauw boek" aria-label="Emoji: Blauw boek"> on say "Photosynthesis"
(Yup, I am a nerdhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="😛" title="Gezicht met tong" aria-label="Emoji: Gezicht met tong">)
This is equivalent to the person
(Yup, I am a nerd
3/ Google prepares the search results
The librarianhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👩" title="Vrouw" aria-label="Emoji: Vrouw"> now has to decide which books https://abs.twimg.com/emoji/v2/... draggable="false" alt="📚" title="Boeken" aria-label="Emoji: Boeken"> to recommend from a sea of books.
So, she does this by setting certain parameters to rank the various books.
Which parameters?
The librarian
So, she does this by setting certain parameters to rank the various books.
Which parameters?
4/ Google prepares results (contd.)
The first set of parameters will be:
1. Does "photosynthesis" appear in the title of the bookhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="📘" title="Blauw boek" aria-label="Emoji: Blauw boek">?
2. Does it appear in the chapter titleshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="📄" title="Naar boven gerichte pagina" aria-label="Emoji: Naar boven gerichte pagina">?
3. How many times is it mentioned across the contenthttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔢" title="Invulsymbool voor cijfers" aria-label="Emoji: Invulsymbool voor cijfers">?
The first set of parameters will be:
1. Does "photosynthesis" appear in the title of the book
2. Does it appear in the chapter titles
3. How many times is it mentioned across the content
5/ Google prepares results (contd.)
The second set of parameters are:
1. How many otherhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="📚" title="Boeken" aria-label="Emoji: Boeken">books cited this https://abs.twimg.com/emoji/v2/... draggable="false" alt="📘" title="Blauw boek" aria-label="Emoji: Blauw boek">book as reference?
2. Did any of thosehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="📚" title="Boeken" aria-label="Emoji: Boeken">books also recommend this https://abs.twimg.com/emoji/v2/... draggable="false" alt="📘" title="Blauw boek" aria-label="Emoji: Blauw boek">book?
3. How credible are those otherhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="📚" title="Boeken" aria-label="Emoji: Boeken">books?
The second set of parameters are:
1. How many other
2. Did any of those
3. How credible are those other
6/ Google shows the results
Attaching various weights to these parameters, the librarianhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👩" title="Vrouw" aria-label="Emoji: Vrouw"> shares a list of 10 books https://abs.twimg.com/emoji/v2/... draggable="false" alt="📚" title="Boeken" aria-label="Emoji: Boeken"> that the person https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧔" title="Persoon met baard" aria-label="Emoji: Persoon met baard"> should consider.
She has a longer list, but the person doesn& #39;t care about the books beyond the top 10!
Attaching various weights to these parameters, the librarian
She has a longer list, but the person doesn& #39;t care about the books beyond the top 10!
7/ Connecting it all!
"Photosynthesis": Is what we call a "Keyword"
A) First parameter set:
1."Book title": Is the Page Title of your webpage
2."Chapter titles": Are H1, H2... tags
3."Mentions in book content": Mentions in body content
These are called the "on-page" factors
"Photosynthesis": Is what we call a "Keyword"
A) First parameter set:
1."Book title": Is the Page Title of your webpage
2."Chapter titles": Are H1, H2... tags
3."Mentions in book content": Mentions in body content
These are called the "on-page" factors
8/ Connecting it all (Part 2)
B) Second parameters set:
1. "Citations by other books": Are "Backlinks"
2. "Their recommendation": Is a "Do-follow backlink"
3. "Their credibility": An unofficial factor called "Domain Authority or (DA)"
These are called the "off-page" factors
B) Second parameters set:
1. "Citations by other books": Are "Backlinks"
2. "Their recommendation": Is a "Do-follow backlink"
3. "Their credibility": An unofficial factor called "Domain Authority or (DA)"
These are called the "off-page" factors
9/ So, how do you appear in Google& #39;s results?
1. Choose a keyword your customer likely searches
2. Write an article & infuse it per "on-page factors"
3. Distribute it so that websites link back to it
4. Preferably credible ones that give a do-follow backlink
That& #39;s it!https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Raket" aria-label="Emoji: Raket">
1. Choose a keyword your customer likely searches
2. Write an article & infuse it per "on-page factors"
3. Distribute it so that websites link back to it
4. Preferably credible ones that give a do-follow backlink
That& #39;s it!
That& #39;s it for this thread. Hope you enjoyed it.
I regularly write on startups & marketing, so, if you would like more such threads, do consider retweeting the first tweet & following me :) https://twitter.com/KarthikS2206/status/1512290519329640454">https://twitter.com/KarthikS2...
I regularly write on startups & marketing, so, if you would like more such threads, do consider retweeting the first tweet & following me :) https://twitter.com/KarthikS2206/status/1512290519329640454">https://twitter.com/KarthikS2...
As promised, you can understand this entire thread as a video too: https://youtu.be/sBfgK56obcM !">https://youtu.be/sBfgK56ob... https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Raket" aria-label="Emoji: Raket">
This is Chapter 1 of our FREE SEO course: Link to course in next tweet! https://youtu.be/sBfgK56obcM
This is Chapter 1 of our FREE SEO course: Link to course in next tweet! https://youtu.be/sBfgK56obcM
