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Startups who don't have the budgets for branding, here's what you can do 
Get your leadership to be vocal on social - this is non-negotiable. 
People want to work with smart people.
(Add a performance marketing layer to increase reach.)
People want to work with smart people.
(Add a performance marketing layer to increase reach.)
Showcase interesting features, initiatives you're undertaking - underscore challenges in what you're building.
Have a blog that becomes the bedrock of your proposition.
Have a blog that becomes the bedrock of your proposition.
Highlight employee-friendly policies. 
When you're small, you have the liberty to do a lot more - this is a major competitive advantage against the biggies. Flex.
When you're small, you have the liberty to do a lot more - this is a major competitive advantage against the biggies. Flex.
Have one session for all new joinees to help pitch your org:
- What is the vision/mission?
- What are the differentiators from competition?
- What's the industry landscape?
- Key milestones worthy of mention
The more folks bat for you, the larger visibility
- What is the vision/mission?
- What are the differentiators from competition?
- What's the industry landscape?
- Key milestones worthy of mention
The more folks bat for you, the larger visibility
Nurture ambassadors within the team - get more folks to help you brand, pitch.
Activate PR for product announcements - get wide reach from digital publications. (start here)
Activate PR for product announcements - get wide reach from digital publications. (start here)
Speak to micro-influencers (5k+ followers) to get the word out for your brand.
Do this earnestly with full disclosures.
Else, a slippery-slope.
Do this earnestly with full disclosures.
Else, a slippery-slope.
If you're in dire need for visibility, crunch your budgets, follow blitzkrieg marketing. 
Detailed understanding of 'why', & 'how' to go about this https://twitter.com/adadithya/status/1346047865315946498?s=20&t=YukURGinfQiLPhWCgXSzcA
Detailed understanding of 'why', & 'how' to go about this
https://twitter.com/adadithya/status/1346047865315946498?s=20&t=YukURGinfQiLPhWCgXSzcA
Memes are not branding. 
This is being done to death now.
At best, this an attention grab.
Your core base has to be long-form, deeply researched, well edited/reported posts on how a Founder/leader thinks about challenges, problems your org is trying to solve.
This is being done to death now.
At best, this an attention grab.
Your core base has to be long-form, deeply researched, well edited/reported posts on how a Founder/leader thinks about challenges, problems your org is trying to solve.
Closely monitor every Job Description (easier to do when you're small) - it's an advertisement for your org.
Avoid copy+paste sentences like, 'looking for strong communication skills'. Instead, talk about the fun things the team is doing, throw in colour about people.
Avoid copy+paste sentences like, 'looking for strong communication skills'. Instead, talk about the fun things the team is doing, throw in colour about people.
