Startups who don& #39;t have the budgets for branding, here& #39;s what you can do https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏻" title="Rug van hand met omlaag wijzende wijsvinger (lichte huidskleur)" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger (lichte huidskleur)">

Get your leadership to be vocal on social - this is non-negotiable. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔊" title="Speaker met drie geluidsgolven" aria-label="Emoji: Speaker met drie geluidsgolven">

People want to work with smart people. https://abs.twimg.com/emoji/v2/... draggable="false" alt="😝" title="Loensend gezicht met tong" aria-label="Emoji: Loensend gezicht met tong">
(Add a performance marketing layer to increase reach.)

Showcase interesting features, initiatives you& #39;re undertaking - underscore challenges in what you& #39;re building.

Have a blog that becomes the bedrock of your proposition.

Highlight employee-friendly policies. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧘‍♀️" title="Vrouw in lotushouding" aria-label="Emoji: Vrouw in lotushouding">

When you& #39;re small, you have the liberty to do a lot more - this is a major competitive advantage against the biggies. Flex. https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Aangespannen biceps" aria-label="Emoji: Aangespannen biceps">

Have one session for all new joinees to help pitch your org:

- What is the vision/mission?
- What are the differentiators from competition?
- What& #39;s the industry landscape?
- Key milestones worthy of mention

The more folks bat for you, the larger visibility

Nurture ambassadors within the team - get more folks to help you brand, pitch.

Activate PR for product announcements - get wide reach from digital publications. (start here)

Speak to micro-influencers (5k+ followers) to get the word out for your brand.

Do this earnestly with full disclosures.
Else, a slippery-slope.

If you& #39;re in dire need for visibility, crunch your budgets, follow blitzkrieg marketing. https://abs.twimg.com/emoji/v2/... draggable="false" alt="💥" title="Botsing" aria-label="Emoji: Botsing">

Detailed understanding of & #39;why& #39;, & & #39;how& #39; to go about this https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏻" title="Rug van hand met omlaag wijzende wijsvinger (lichte huidskleur)" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger (lichte huidskleur)"> https://twitter.com/adadithya/status/1346047865315946498?s=20&t=YukURGinfQiLPhWCgXSzcA">https://twitter.com/adadithya...

Memes are not branding. https://abs.twimg.com/emoji/v2/... draggable="false" alt="😏" title="Grijnzend gezicht" aria-label="Emoji: Grijnzend gezicht">
This is being done to death now. https://abs.twimg.com/emoji/v2/... draggable="false" alt="😔" title="Peinzend gezicht" aria-label="Emoji: Peinzend gezicht">

At best, this an attention grab.

Your core base has to be long-form, deeply researched, well edited/reported posts on how a Founder/leader thinks about challenges, problems your org is trying to solve.

Closely monitor every Job Description (easier to do when you& #39;re small) - it& #39;s an advertisement for your org.

Avoid copy+paste sentences like, & #39;looking for strong communication skills& #39;. Instead, talk about the fun things the team is doing, throw in colour about people.