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$0-$1.4m 30 Days Tiktok Ads 
Brand New Store/Product
REVEALING EVERYTHING
From unprofitable 2.3 ROAS to 7 Fig 5.8 ROAS
RT THIS BIHHH
THREAD
Brand New Store/Product
REVEALING EVERYTHING
From unprofitable 2.3 ROAS to 7 Fig 5.8 ROAS
RT THIS BIHHH
THREAD
Iāve never seen anyone reveal this much shit for free so show love
Hopefully you all enjoy this
Okay letās go
$1.4m 100% TT ads with a Heated Jacket
Hopefully you all enjoy this
Okay letās go
$1.4m 100% TT ads with a Heated Jacket
Donāt remember how I found this product but it showed up on my list
Available creatives usually determine if I test product bc Iām lazy
The Heated Jacket had two videos I really liked
So I launched my Chad Test s/o @wifimade
Launched 10 adsets x $40 ea with 3 dif creatives
Available creatives usually determine if I test product bc Iām lazy
The Heated Jacket had two videos I really liked
So I launched my Chad Test s/o @wifimade
Launched 10 adsets x $40 ea with 3 dif creatives
Got side tracked with Latinas so didnāt check for couple days
When I checked $835 spend for $1950 back
2.3 ROAS eh
COGS $30 (I thought)
Was selling at $59.99
When I checked $835 spend for $1950 back
2.3 ROAS eh
COGS $30 (I thought)
Was selling at $59.99
Donāt hate 2.3 ROAS but need better for such risky product (sizing, electronics etc)
Store was a slightly ābrandedā gen store with quick bs product page
So I chose to do two things
1) Brand/niche down the store & improve product page
2) Increase Price by $10
Store was a slightly ābrandedā gen store with quick bs product page
So I chose to do two things
1) Brand/niche down the store & improve product page
2) Increase Price by $10
These changes got me to 3.8 ROAS
Added $1k in adspend midday after saw it rolling
10 x $100 adsets using best performing creative from test campaign
Spent $1.3k for $4.9k 3.8 ROAS
Next day added another $1k in adspend targeting men only based on data I had + male in main ad
Added $1k in adspend midday after saw it rolling
10 x $100 adsets using best performing creative from test campaign
Spent $1.3k for $4.9k 3.8 ROAS
Next day added another $1k in adspend targeting men only based on data I had + male in main ad
The men only campaign sucked
$2.2k spend for $5k 2.3 ROAS
Over the next few days I was killing any bad adsets and lower adspend
$1.3k spend for $4.1k 3.2 ROAS
Mostly being carried by a ānewā creative now with a girl
$2.2k spend for $5k 2.3 ROAS
Over the next few days I was killing any bad adsets and lower adspend
$1.3k spend for $4.1k 3.2 ROAS
Mostly being carried by a ānewā creative now with a girl
The ānewā creative was one from the original test that started getting spend
Iāve seen TikTok do this often
A creative wonāt spend much early but eventually starts popping when spend gets allocated
So at this point weāre at $4k days with a 3ish ROAS
Iāve seen TikTok do this often
A creative wonāt spend much early but eventually starts popping when spend gets allocated
So at this point weāre at $4k days with a 3ish ROAS
Randomly realized me n my supplier were not on same page
I thought the $30 quote included a power bank (it didnāt)
A power bank would be an extra $12 so now $42 COGS
AND it had to be shipped separate (nightmare)
Fuck this meant no profit for all previous sales
Regroup
I thought the $30 quote included a power bank (it didnāt)
A power bank would be an extra $12 so now $42 COGS
AND it had to be shipped separate (nightmare)
Fuck this meant no profit for all previous sales
Regroup
Decided to add variants
Old offer:
$69.99 option
New offer:
$69.99 no power bank
$79.99 w/ small PB
$89.99 w/ large PB
AOV jumped $70 - $85
Conversion boost due to a more clear offer
ROAS jumped to 5+
$1.1k spend for $5.7k
Blessing in disguise
Time for degen scaling
Old offer:
$69.99 option
New offer:
$69.99 no power bank
$79.99 w/ small PB
$89.99 w/ large PB
AOV jumped $70 - $85
Conversion boost due to a more clear offer
ROAS jumped to 5+
$1.1k spend for $5.7k
Blessing in disguise
Time for degen scaling
I guess its also time for post purchase upsell (Iām lazy)
Launched first big scale campaign
10 x $300 adsets made up of top interests from orig campaign using the ānewā creative from earlier
Killing any unprofitable adsets
Added $2.5k spend
$3.6k spent for $25k 6.9 ROAS
Launched first big scale campaign
10 x $300 adsets made up of top interests from orig campaign using the ānewā creative from earlier
Killing any unprofitable adsets
Added $2.5k spend
$3.6k spent for $25k 6.9 ROAS
Now itās easy - spend fkn more
Added another 10 x $300 scale campaign with same creative
Also launched a test campaign for first custom content 10 x $40
New custom content was solid
$6.9k spent $42.6k back 6.1 ROAS
Added another 10 x $300 scale campaign with same creative
Also launched a test campaign for first custom content 10 x $40
New custom content was solid
$6.9k spent $42.6k back 6.1 ROAS
Goal: scale custom content and slowly trim down old creative to become fully custom
Now launching my 10 x $300 scale camp daily with custom content
$9.9k spend for $52k 5.2 ROAS
Next day $13.3k spend $70k 5.3 ROAS
And a new custom creative has 9 ROAS on 10 x $40 test
Now launching my 10 x $300 scale camp daily with custom content
$9.9k spend for $52k 5.2 ROAS
Next day $13.3k spend $70k 5.3 ROAS
And a new custom creative has 9 ROAS on 10 x $40 test
Itās now Black Friday exactly 14 days in
Launched 2 scale campaigns + Retargeting w/ newest custom creative tested the day before
$21.1k spent for $157k 7.4 ROAS
7.4 ROAS on $156k day dropshipping jackets
Launched 2 scale campaigns + Retargeting w/ newest custom creative tested the day before
$21.1k spent for $157k 7.4 ROAS
7.4 ROAS on $156k day dropshipping jackets
At this point maintenance phase begins
Constantly trimming fat and testing new creatives - scaling where possible but never spent more than $22k / day
Spent $116k for $790k the week following BF for 6.8 ROAS
Kept selling into Christmas / January and even some Feb nothing crazy
Constantly trimming fat and testing new creatives - scaling where possible but never spent more than $22k / day
Spent $116k for $790k the week following BF for 6.8 ROAS
Kept selling into Christmas / January and even some Feb nothing crazy
Tried to keep this thread as short as possible had to leave out a lot
Hereās the total stats for the 30 days
Adspend: $238,789.30
Revenue: $1,414,224.87
ROAS 5.94
Profit: $420k before refunds/chargebacks still TBD but roughly $340k - $350k after everythingās settled
Hereās the total stats for the 30 days
Adspend: $238,789.30
Revenue: $1,414,224.87
ROAS 5.94
Profit: $420k before refunds/chargebacks still TBD but roughly $340k - $350k after everythingās settled
Below is going to be URL to store and main ad used
Gonna delete those within a few days for numerous reasons so take a look now
RT this thread and FOLLOW if you enjoyed this shit
Feel free to ask any questions below
Might even reveal more stores
Gonna delete those within a few days for numerous reasons so take a look now
RT this thread and FOLLOW if you enjoyed this shit
Feel free to ask any questions below
Might even reveal more stores
http://ShopWonderWorld.com
Launched many ads / versions but this exact creative was the biggest winner by far that scaled on BF
(creative with the 9 ROAS during test)
Launched many ads / versions but this exact creative was the biggest winner by far that scaled on BF
(creative with the 9 ROAS during test)
