I’ve never seen anyone reveal this much shit for free so show love

Hopefully you all enjoy this

Okay let’s go

$1.4m 100% TT ads with a Heated Jacket https://abs.twimg.com/emoji/v2/... draggable="false" alt="👽" title="Buitenaardse alien" aria-label="Emoji: Buitenaardse alien">
Don’t remember how I found this product but it showed up on my list

Available creatives usually determine if I test product bc I’m lazy

The Heated Jacket had two videos I really liked

So I launched my Chad Test s/o @wifimade

Launched 10 adsets x $40 ea with 3 dif creatives
Got side tracked with Latinas so didn’t check for couple days

When I checked $835 spend for $1950 back

2.3 ROAS eh

COGS $30 (I thought)

Was selling at $59.99
Don’t hate 2.3 ROAS but need better for such risky product (sizing, electronics etc)

Store was a slightly “branded” gen store with quick bs product page

So I chose to do two things

1) Brand/niche down the store & improve product page

2) Increase Price by $10
These changes got me to 3.8 ROAS

Added $1k in adspend midday after saw it rolling

10 x $100 adsets using best performing creative from test campaign

Spent $1.3k for $4.9k 3.8 ROAS

Next day added another $1k in adspend targeting men only based on data I had + male in main ad
The men only campaign sucked

$2.2k spend for $5k 2.3 ROAS

Over the next few days I was killing any bad adsets and lower adspend

$1.3k spend for $4.1k 3.2 ROAS

Mostly being carried by a “new” creative now with a girl
The “new” creative was one from the original test that started getting spend

I’ve seen TikTok do this often

A creative won’t spend much early but eventually starts popping when spend gets allocated

So at this point we’re at $4k days with a 3ish ROAS
Randomly realized me n my supplier were not on same page

I thought the $30 quote included a power bank (it didn’t)

A power bank would be an extra $12 so now $42 COGS https://abs.twimg.com/emoji/v2/... draggable="false" alt="😅" title="Lachend gezicht met open mond en angstzweet" aria-label="Emoji: Lachend gezicht met open mond en angstzweet">

AND it had to be shipped separate (nightmare)

Fuck this meant no profit for all previous sales https://abs.twimg.com/emoji/v2/... draggable="false" alt="😂" title="Gezicht met tranen van geluk" aria-label="Emoji: Gezicht met tranen van geluk">

Regroup
Decided to add variants

Old offer:

$69.99 option

New offer:

$69.99 no power bank
$79.99 w/ small PB
$89.99 w/ large PB

AOV jumped $70 - $85

Conversion boost due to a more clear offer

ROAS jumped to 5+

$1.1k spend for $5.7k

Blessing in disguise

Time for degen scaling
I guess its also time for post purchase upsell (I’m lazy)

Launched first big scale campaign

10 x $300 adsets made up of top interests from orig campaign using the “new” creative from earlier

Killing any unprofitable adsets

Added $2.5k spend

$3.6k spent for $25k 6.9 ROAS
Now it’s easy - spend fkn more

Added another 10 x $300 scale campaign with same creative

Also launched a test campaign for first custom content 10 x $40

New custom content was solid

$6.9k spent $42.6k back 6.1 ROAS
Goal: scale custom content and slowly trim down old creative to become fully custom

Now launching my 10 x $300 scale camp daily with custom content

$9.9k spend for $52k 5.2 ROAS

Next day $13.3k spend $70k 5.3 ROAS

And a new custom creative has 9 ROAS on 10 x $40 test https://abs.twimg.com/emoji/v2/... draggable="false" alt="😳" title="Rood gezicht" aria-label="Emoji: Rood gezicht">
At this point maintenance phase begins

Constantly trimming fat and testing new creatives - scaling where possible but never spent more than $22k / day

Spent $116k for $790k the week following BF for 6.8 ROAS

Kept selling into Christmas / January and even some Feb nothing crazy
Tried to keep this thread as short as possible had to leave out a lot

Here’s the total stats for the 30 days

Adspend: $238,789.30

Revenue: $1,414,224.87

ROAS 5.94

Profit: $420k before refunds/chargebacks still TBD but roughly $340k - $350k after everything’s settled
Below is going to be URL to store and main ad used

Gonna delete those within a few days for numerous reasons so take a look now

RT this thread and FOLLOW if you enjoyed this shit

Feel free to ask any questions below https://abs.twimg.com/emoji/v2/... draggable="false" alt="💜" title="Paars hart" aria-label="Emoji: Paars hart">

Might even reveal more stores https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Ogen" aria-label="Emoji: Ogen">
http://ShopWonderWorld.com"> http://ShopWonderWorld.com 

Launched many ads / versions but this exact creative was the biggest winner by far that scaled on BF

(creative with the 9 ROAS during test)
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