Here's how you can analyze your next $100,000 Shopify product

A step-by-step Method

// A THREAD //

Real quick - these threads can take quite a while to write, so if if you found it valuable, retweets are greatly appreciated!

Alright back to the good stuff...

(1.) In order for a consumer to make a purchase, there must be something about the product that draws them in...

Sometimes there can be several reasons and that’s a good thing!

So what are some of the key characteristics of these products??

Here are 11 different factors:

1. Product saves people money
2. Product saves people time
3. Product solves a legitimate problem
4. Product can improve the customers confidence
5. Product is extremely convenient
6. Product is extremely cool or unique

7. Product can’t be easily purchased in stores
8. Product fills an emotional void
9. Product has a high perceived value
10. Product is mainly purchased by women
11. Product has a minimum of a 2-3x markup or enough margin for ad costs

The product doesn’t need any certain number of these per se, but the more it has the more its going to resonate with a potential customer

TIP: 3 to 5 of these is a good number to shoot for

Obviously many people look at Aliexpress or domestic platforms to dropship the product

but an underutilized place is Etsy.

You can chat with suppliers and see if they are open to you advertising their product!

It's worth an ask!!

(2.) Next, once you have products that you believe contain these characteristics, head over to Amazon

Search the product on Amazon and use the tool @junglescout or Unicornsmasher.

Personally I've only used Jungle Scout

Example with screenshot to follow....

These tools will give you sales information. If the product has $10k minimum per month that’s a good starting spot.

Ideally it is doing over $100k per month

These sales confirm to you that there is a demand for the product.

I’ll use heated gloves as an example for the rest of this thread

So here is a screenshot of what Junglescout can show you

(3.) Next go to Google Trends and search the name of the product or different keywords that would be associated with it

Here you’re looking for a few things:
-Minimum 30 score
-Preferably score above 50
-The product trending up in the last few weeks/months is also great

Here is a second example showing interest over a 5 year period

Obviously, as it spikes every year at the same time, the present moment would not be a good time to get in as its on the decline

(4.) Lastly, go to Watchcount and search the name of the product on there as well.

This website gives you the amount of people on Ebay that are “watching” certain products.

This gives another validation of whether there is demand for the product.

A good number to shoot for is at least 5 listings with 100 watchers or more.

So overall, these are some solid methods to get an idea of whether a product has the potential to be a winner and be scalable

They are not fail-proof, but these methods are quick and they help save money by having a method behind your testing process.

Thank you for reading!

Give me a follow @comerouski for more ecommerce tips!