Read on Twitter
"I miss the old, spend over $20k per day with a couple image ads and a 33 ROAS Facebook."
Me too, pour one out.
The game may have changed, but folks are still making it work.
Here are 5 traits we see with our brands that are still scaling in 2022
Me too, pour one out.
The game may have changed, but folks are still making it work.
Here are 5 traits we see with our brands that are still scaling in 2022
1. They're great brand builders. Above all else, winning brands know who they are are, what they do, and they are passionate about discovering who their customer is and what they want.
Every offer, landing page, campaign or email flows through this lens.
Every offer, landing page, campaign or email flows through this lens.
2. They're testing new offers. We noticed brands that are winning are testing discounts, bundles, new product launches, back in stock promos, etc.
Life is so much easier when you convert at 4% vs 2%, especially when ad platforms don't work like they're supposed to.
Life is so much easier when you convert at 4% vs 2%, especially when ad platforms don't work like they're supposed to.
3. They're heavily invest in creative. The best brands are launching at least 15 new angles per month, sometimes 30+, with tons of iterations.
The best ads die, and you need to constantly test to find new winners.
Always creating, always testing.
The best ads die, and you need to constantly test to find new winners.
Always creating, always testing.
4. They move militantly according to a CAC/LTV framework. The name of the game is acquire new-to-brand customers.
Apex predator brands are typically looking at 3:1 LTV/CAC on a 90 day payback period.
Day 1 ROAS is so 2019.
Apex predator brands are typically looking at 3:1 LTV/CAC on a 90 day payback period.
Day 1 ROAS is so 2019.
5. They use every channel & network. Brands winning on FB are running Google, Amazon, Snap, TikTok, etc. They're utilizing email, SMS, and customer loyalty programs heavily.
Ads acquire customers, retention realizes LTV. The whole ecosystem makes each organism stronger.
Ads acquire customers, retention realizes LTV. The whole ecosystem makes each organism stronger.
/Thread. Everyone knows iOS wrecked FB ads, and we felt it like anyone else. However, some brands are still spending well over $30k per day.
We saw these 5 traits in all our brands that are still crushing it. If you found value, please retweet here: https://twitter.com/jordanrmenard/status/1506006045742747664
We saw these 5 traits in all our brands that are still crushing it. If you found value, please retweet here: https://twitter.com/jordanrmenard/status/1506006045742747664
