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TikTok ads not spending?
Here’s the 5 steps (in order) that I take to solve the problem.
Thread
Here’s the 5 steps (in order) that I take to solve the problem.
Thread
1) Analyze the product and creatives.
Is the product saturated? Are your creatives low quality/stolen content? This is no. 1 because 50% of the time, this is the problem. Review your product research strat and put some effort into finding or making content.
Is the product saturated? Are your creatives low quality/stolen content? This is no. 1 because 50% of the time, this is the problem. Review your product research strat and put some effort into finding or making content.
2) 4x budgets and force spend.
If your ad account is spending $1-$5/day (a small % of you daily budget) by raising the budgets you’ll raise the amount equal to that %. The account typically recovers after a few days of spending and normal budgets will perform.
If your ad account is spending $1-$5/day (a small % of you daily budget) by raising the budgets you’ll raise the amount equal to that %. The account typically recovers after a few days of spending and normal budgets will perform.
3) VC or IC targeting ad groups
Add an additional 1-2 ad groups at $25/day lowest cost bidding with the pixel optimizing for VC or IC will sometimes correct your PUR optimized spending. You’ll notice that spending issues usually only effect PUR optimization - which means..
Add an additional 1-2 ad groups at $25/day lowest cost bidding with the pixel optimizing for VC or IC will sometimes correct your PUR optimized spending. You’ll notice that spending issues usually only effect PUR optimization - which means..
4) Swap pixels or entire ad accounts
In step 3 if you notice that spending issues are only effecting PUR events, it may be a faulty pixel causing your problems - or an ad account. If all else fails, start swapping pixels and potentially ad accounts.
In step 3 if you notice that spending issues are only effecting PUR events, it may be a faulty pixel causing your problems - or an ad account. If all else fails, start swapping pixels and potentially ad accounts.
5) Payment methods
Only seen it happen to 4-5 people before so it’s rare. If you’ve ever had a failed payment, fraud warning, small bank or any other red flag to TTs systems - your credibility to pay balance may be ruined. Swapping payment methods can very well solve this.
Only seen it happen to 4-5 people before so it’s rare. If you’ve ever had a failed payment, fraud warning, small bank or any other red flag to TTs systems - your credibility to pay balance may be ruined. Swapping payment methods can very well solve this.
