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Sometimes the simplest things make a huge difference.
Increase your conversions by following these simple *CHECKOUT PAGE TWEAKS*
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Increase your conversions by following these simple *CHECKOUT PAGE TWEAKS*
#1 - Go to Shopify Themes â Edit code
Go to your Shopify themes and click on âedit codeâ. Then, choose âCheckout & Systemâ.
Go to your Shopify themes and click on âedit codeâ. Then, choose âCheckout & Systemâ.
#2 - Change the âPay Nowâ button
Scroll down to the âCheckout generalâ section and find the âPay Nowâ button label. Now, change the text from âPay Nowâ to something like âComplete Orderâ or âFinish Orderingâ.
This sounds much more natural to people, similar to what Amazon uses.
Scroll down to the âCheckout generalâ section and find the âPay Nowâ button label. Now, change the text from âPay Nowâ to something like âComplete Orderâ or âFinish Orderingâ.
This sounds much more natural to people, similar to what Amazon uses.
#3 - Change the âContinue to payment methodâ button
Next, scroll down and find the âContinue to payment methodâ field.
Change the text to something that sounds more approachable such as âPayment Infoâ or similar.
You can add a truck emoji to lighten things up. Be creative.
Next, scroll down and find the âContinue to payment methodâ field.
Change the text to something that sounds more approachable such as âPayment Infoâ or similar.
You can add a truck emoji to lighten things up. Be creative.
#4 - Change the âShipping default valueâ
The next thing you want to do is scroll down or use the search function to find the âShipping default valueâ field.
The next thing you want to do is scroll down or use the search function to find the âShipping default valueâ field.
Change the text here from âCalculate at next stepâ to simply âFree Shippingâ to increase your conversions noticeably.
This will seriously decrease your customer bounce rate.
This will seriously decrease your customer bounce rate.
#5 - Add a countdown timer
By adding a countdown timer directly above the fold of your checkout page, youâll create a sense of urgency in your customer.
By adding a countdown timer directly above the fold of your checkout page, youâll create a sense of urgency in your customer.
Two ways to create urgency with the help of a countdown timer are:
- âXX time until you can lock these items at sale priceâ or
- âOnly XX of this product left in storageâ
- âXX time until you can lock these items at sale priceâ or
- âOnly XX of this product left in storageâ
#6 - Add a âWhy Usâ section
On the right-hand side of the checkout page, right under the order summary and total, thereâs a lot of unused blank space. The perfect space to add a âguaranteeâ or âwhy usâ section.
On the right-hand side of the checkout page, right under the order summary and total, thereâs a lot of unused blank space. The perfect space to add a âguaranteeâ or âwhy usâ section.
Here, you can add safety badges like:
- 100% money-back guarantee
- Track your order status
- 10,533 satisfied customers
- Worldwide shipping
Any type of social proof would work great here. Itâs just the last push the customer needs to check out.
- 100% money-back guarantee
- Track your order status
- 10,533 satisfied customers
- Worldwide shipping
Any type of social proof would work great here. Itâs just the last push the customer needs to check out.
#7 - Add card âbadgesâ (accepted payment methods)
Displaying several different accepted cards or payment methods demonstrates that your store is legit and has established payment gateways.
Displaying several different accepted cards or payment methods demonstrates that your store is legit and has established payment gateways.
So, donât forget to add all the accepted payment methods at your checkout page - VISA, MasterCard, PayPal, Apple Pay, Google Pay, Shopify Payments, list it all. It only adds trust!
#8 - Links to important store documentation
Another thing that builds trust with your customers just before checkout is displaying links to your Privacy Policy, Shipping Information, Return & Refund Policy, and FAQs.
Another thing that builds trust with your customers just before checkout is displaying links to your Privacy Policy, Shipping Information, Return & Refund Policy, and FAQs.
These links should be visible on every store page, but theyâre vital on your checkout page.
#9 - Enable guest checkout
I wasnât sure if I should mention this, but itâs so obvious that I couldnât just leave it out. One of the biggest reasons for abandoned cards is the need for an account and the inability to checkout as a guest.
I wasnât sure if I should mention this, but itâs so obvious that I couldnât just leave it out. One of the biggest reasons for abandoned cards is the need for an account and the inability to checkout as a guest.
No matter what store builder you use, always have guest checkout enabled. You should be aiming to simplify the checkout process, not complicate it further.
#10 - Add your logo
This one should be a no-brainer, but just to put it out there.
Your checkout page looks much less scammy and more personalized and trustworthy if you simply upload your logo to be visible on top.
This one should be a no-brainer, but just to put it out there.
Your checkout page looks much less scammy and more personalized and trustworthy if you simply upload your logo to be visible on top.
#11 - No surprise costs
If thereâs one thing thatâs a recipe for an abandoned carts disaster is hidden costs.
Free shipping or not, say it as it is! Customers usually donât mind an added cost as long as theyâre informed about it on time.
If thereâs one thing thatâs a recipe for an abandoned carts disaster is hidden costs.
Free shipping or not, say it as it is! Customers usually donât mind an added cost as long as theyâre informed about it on time.
And no, on time isnât after theyâve clicked checkout - itâs before!
As soon as they place a delivery address, your customerâs shopping cart total should always reflect the final price.
As soon as they place a delivery address, your customerâs shopping cart total should always reflect the final price.
#12 - Use a live chat tool
Implementing live chat on your checkout page is a proven way to increase conversions.
Implementing live chat on your checkout page is a proven way to increase conversions.
With a live chat, customers that still have doubts and questions could get them cleared out on the spot.
A well-structured live chat can gently push the customer into making the right decision - completing the purchase.
A well-structured live chat can gently push the customer into making the right decision - completing the purchase.
#13 - Reduce checkout steps
Did you know that single-page checkout always outperforms multiple-page checkout?
Did you know that single-page checkout always outperforms multiple-page checkout?
If you can do that, great. If not, simply reduce the checkout steps. In your case, this can mean reducing the form fields a customer needs to fill out.
Just try to simplify the checkout process as much as possible.
Just try to simplify the checkout process as much as possible.
#14 - Use save and autofill
Make it easier for customers to make repeat purchases by enabling autofill for their personal information or the option to save their card.
Google typically does this by default.
Make it easier for customers to make repeat purchases by enabling autofill for their personal information or the option to save their card.
Google typically does this by default.
But, some people wouldnât let Google save their card, but they wouldnât mind you doing it. Adding features like these can streamline the shopping experience.
Let me know if you found these checkout page tweaks helpful.
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