How to test products on Facebook in 3 Days with a Low Budget

THREAD

Before you begin, make sure you have:

- Good profit margin (70%+)
- At least 2/3 creatives ready.
- Facebook Pixel Installed
- Almost $150
- Read all the FB policies

Thanks to this strategy in 72 hours we'll know if:

- We can keep pushing this product.
- Which audience works.
- Which creatives is the best.

DAY 1:

- ABO Campaign
- 5 Adsets with their own interest at $10/Day
- Interest related to product to stay broad (>2M)
- 2/3 Creatives per adset
- Run for 24 Hours

IDEAL METRICS AFTER 24 HOURS

- CPC: Between 0.20$ - 1.50$ if Above 1.50$ and not ATC/PUR Turn off.
- ATC: 1/5 Add To Cart is good. If we haven't any Add To Cart wait 1 days before turn off
- CTR: Above 1.5% is good, but even 1% (+) can still work out as CPM might.

IDEAL METRICS AFTER 48 HOURS

- CPC: Should be improving as it stabilizes.
- ATC: We want to see some ATC’s at this point, even if it is just 2 or 3 after 48 hours, if we have 0 turn off the adset.
- Purchases: Even one purchase after 48 hours is a good sign.

IDEAL METRICS AFTER 72 HOURS

- PUR: We want at least 1-3 purchases.
- Turn off Adsets with 0 ATC and CPC > $1
- Duplicate Adsets with ATC AND/OR CPC < $0.50
- Find similar interests with these duplicate Adsets

CONCLUSION: In 72 hours, if we analyze the result we have obtained we can evaluate which is the best creativity and if our product can work or not.

If you found this useful – here are 2 steps to take:

1. Retweet to help others too!

2. Hit follow → @MatteoSargentii for more tweets & threads on Facebook Ads, Ecommerce, Shopify...

Thank you! https://twitter.com/1345112782417620995/status/1499833114184536067