tiktok is so completely obviously the future for all social media platforms that even the micro settings on the app are copied by other companies

understanding this can make you rich

let me explain

this is probably my most important thread

and if you think youve heard any of this before

listen to brother hormozi

so im going to drill it into your brain until it makes sense https://twitter.com/alexhormozi/status/1492006387387305985

no dislike button -> youtube removes dislikes, ig never had them, fb removed them

what does this mean?

COMMENTS ARE ESSENTIAL

if you cant dislike something you must comment

and you have to check the comments on every video to see what people thought

its the only heuristic

how does this make you money?

well its what everyone on money twitter has been saying

content that engages and provides comment bait is the new wave

you must take a stance on an issue

you must be divisive

the best brands have customers willing to die for them AND haters

literally anyone can go viral at any time -> ig reels, yt shorts, pinterest reels, snap spotlight, fb reels all copied

what does this mean?

having massive follower count is useless beyond social proof

engagement is king

new accounts can blow up quickly

how does this make you money?

you scale content HORIZONTALLY

you make multiple accounts with multiple creators (1 per account)

you reupload all the viral content on every other platform

you become a CONTENT MACHINE

you optimize for scale and virality will come

do not stack creators on one account you will lose

each creator on each account

1 niche, 1 audience, 1 usp, 1 content style

content is the new targeting

so content style is the new interest targeting

this applies to influencers as well

there are two ways

you carpet bomb micro

free product + infinite followups + 100 people = forced virality

you triple down on macro

repeated content + target audience + ideal content style = consistent views

let me break it down for the normies

you give a fuck ton of influencers your product for free/pay $10

you literally never stop messaging them until they post, block you or stop responding (only slightly hyperbolic)

you do this x100

guaranteed 1 of the vids blows up

OR

you pay large influencers

hone in on content style

DO NOT LET THEM BE CREATIVE

if it works, sign them to monthly retainer

followers do not matter, all you see is fyp -> youtube home page is all anyone uses, ig reels will replace the feed

how hot you are RIGHT NOW is the only thing that matters

if you go viral you stay viral, if you dip you fall into a pit of despair

how does this make me money?

execution and speed are everything

if your content is dying you FORCE IT to go viral with whatever you have

if you get lucky (ha) and go viral, you go live, you spam videos, you video reply to comments, you repurpose the video for ads + reupload

if you didnt understand this, reread it

absolutely essential to understand if you want to not just survive but thrive going forward