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Here’s how to get high-quality content from high-quality influencers without paying their fee.
I’ve used this method to generate 8 figures for my clients, and it still works.
This thread will save you at least $100k if you’re a brand owner in 2022.
Click this tweet and learn.
I’ve used this method to generate 8 figures for my clients, and it still works.
This thread will save you at least $100k if you’re a brand owner in 2022.
Click this tweet and learn.
Please RT the tweet above this so your brand-owner friends will see this.
If they can use this thread to save money and add to their top line revenue, you’ll be a good friend.
Let’s get into it.
If they can use this thread to save money and add to their top line revenue, you’ll be a good friend.
Let’s get into it.
If you’ve seen a tweet or a thread from me before, you know that there is NO reason you should ever use the pay-for-post method when working with influencers.
There is absolutely no upside.
Here’s why.
There is absolutely no upside.
Here’s why.
When you pay-for-post:
- You pay overpriced rates.
- You get below-average content (no enthusiasm).
- You start the relationship off on the wrong foot.
It’s the worst way to do this.
- You pay overpriced rates.
- You get below-average content (no enthusiasm).
- You start the relationship off on the wrong foot.
It’s the worst way to do this.
The way that I like to do it costs $0 outside of your COGS, gets you better content, and sets the tone for a friendly and personal relationship with your influencer.
Let’s do a quick breakdown of how this works, and why you’re better off never doing pay-for-post again.
Let’s do a quick breakdown of how this works, and why you’re better off never doing pay-for-post again.
There’s a spectrum of types of influencers, based on how many followers they have.
As their follower count goes up, their rates go up — but that doesn’t mean that you’ll have to pay it if you follow our method.
As their follower count goes up, their rates go up — but that doesn’t mean that you’ll have to pay it if you follow our method.
Nano-influencers: 1,000 – 10,000 followers
Micro-influencers: 10,000 – 50,000
Mid-tier influencers: 50,000 – 500,000
Macro influencers: 500,000 – 1 million
Mega influencers: 1 million – 5 million
Celebrity influencers: Over 5 million
Micro-influencers: 10,000 – 50,000
Mid-tier influencers: 50,000 – 500,000
Macro influencers: 500,000 – 1 million
Mega influencers: 1 million – 5 million
Celebrity influencers: Over 5 million
The price tag?
Nano influencers: $10 to $100
Micro-influencers: $100 to $500
Mid-tier influencers: $500 to $5,000
Macro influencers: $5,000 to $10,000
Mega influencers: $10,000+
And that's for a single post w/out usage rights to the content
Follow our method instead
Nano influencers: $10 to $100
Micro-influencers: $100 to $500
Mid-tier influencers: $500 to $5,000
Macro influencers: $5,000 to $10,000
Mega influencers: $10,000+
And that's for a single post w/out usage rights to the content
Follow our method instead
With this method, you can get mid-tier to macro-influencers for micro prices.
Step 1: Send a DM to an influencer that tells them you love their content, & you want to send them your product for free, no strings attached
Do this to 500 influencers
Step 2: After a min. of 20% respond, ship out the product in a custom box and include a handwritten note
Do this to 500 influencers
Step 2: After a min. of 20% respond, ship out the product in a custom box and include a handwritten note
Step 3: Make the unboxing experience so good for these influencers that they post it on their story/feed
Step 4: Send them a message thanking them for the post, and ask for usage rights to repurpose in your ads
What was the price tag of that?
Step 4: Send them a message thanking them for the post, and ask for usage rights to repurpose in your ads
What was the price tag of that?
Not only did you just save between $200-2000 for every post that was made for your brand...
But you just made relationships with 100 influencers that genuinely love and use your product & are rooting for YOUR success.
Money cannot buy this.
But you just made relationships with 100 influencers that genuinely love and use your product & are rooting for YOUR success.
Money cannot buy this.
In our experience, this is as scalable as paid traffic.
Every 500 DMs, you get a min. of 100 responses that you seed product to
A min. of 30 influencers will post on average 2-3 different pieces of content
Totaling 60-90 FREE posts with usage rights
Every 500 DMs, you get a min. of 100 responses that you seed product to
A min. of 30 influencers will post on average 2-3 different pieces of content
Totaling 60-90 FREE posts with usage rights
If an acquisition model existed where you pay $50 to reach 10,000 people, you’d be all over it.
This is it, except it comes with free high-quality content that can be used in your paid media efforts.
I haven’t seen a better/cheaper way to do it.
This is it, except it comes with free high-quality content that can be used in your paid media efforts.
I haven’t seen a better/cheaper way to do it.
I hope this data on influencer rates will help you make better decisions when it comes to how you spend money to acquire more customers.
Always go personal over transactional.
Never discount the importance of a solid relationship with an influencer and their audience.
Always go personal over transactional.
Never discount the importance of a solid relationship with an influencer and their audience.
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Every week, we drop an insightful tip that’ll help you use influencer marketing to grow your brand effectively and efficiently.
The next one goes out tomorrow morning. See you there!
