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Ad Breakdown: Dr. Squatch
A few times a month, I break down a Facebook ad and tell you why it works.
This one is from a brand that grew insanely fast last year because of its smart marketing strategy.
Let’s get into it!
A few times a month, I break down a Facebook ad and tell you why it works.
This one is from a brand that grew insanely fast last year because of its smart marketing strategy.
Let’s get into it!
Thumbnail:
I like how it's focused on generating interest.
1) It looks like the start a “satisfying video”
2) The text overlay is clear
3) It's an Infotainment video (Also, ppl like to consume content in lists)
4) Focuses on what the market wants: to smell good & feel handsome
I like how it's focused on generating interest.
1) It looks like the start a “satisfying video”
2) The text overlay is clear
3) It's an Infotainment video (Also, ppl like to consume content in lists)
4) Focuses on what the market wants: to smell good & feel handsome
Creative:
This video hits 3 main persuasive points:
1. Regular soap is gross because it’s full of chemicals.
2. Attractive women liking the smell.
3. Other guys are raving about the product.
Plus - It comes with a special deal.
You can see all of those in the photos below.
This video hits 3 main persuasive points:
1. Regular soap is gross because it’s full of chemicals.
2. Attractive women liking the smell.
3. Other guys are raving about the product.
Plus - It comes with a special deal.
You can see all of those in the photos below.
But what the ad is really doing is it:
- Makes the audience question their current solution.
- Introduces a new, better alternative.
- And ties it into human desires to make them want it even more.
- Makes the audience question their current solution.
- Introduces a new, better alternative.
- And ties it into human desires to make them want it even more.
Copy:
The body is concise. And it’s a simple review that adds social proof (I also use them for hooks as well).
My gut tells me the ad might perform a bit better with more text here, but the video is persuasive enough that it might not matter
The body is concise. And it’s a simple review that adds social proof (I also use them for hooks as well).
My gut tells me the ad might perform a bit better with more text here, but the video is persuasive enough that it might not matter
Headline + Description:
Rather than just add the name of the product (like a lot of ecom companies do), Dr. Squatch uses this space to persuade more.
15% off, free shipping, and a money-back guarantee all sweeten the deal.
Rather than just add the name of the product (like a lot of ecom companies do), Dr. Squatch uses this space to persuade more.
15% off, free shipping, and a money-back guarantee all sweeten the deal.
Overall, I like this ad because it…
- Is entertaining
- Shows a lot of social proof
- Educates people about the offer
- Leverages the human desires
- Uses “Us vs. Them” (they makes regular soap seem disgusting)
- Is entertaining
- Shows a lot of social proof
- Educates people about the offer
- Leverages the human desires
- Uses “Us vs. Them” (they makes regular soap seem disgusting)
Creating great ads like this is tough. This is why you need proven templates to make ad creation simpler & easier.
Introducing: 7-Figure Facebook Ad Templates
Each template has generated over $250k in revenue for my clients. Click below to access them: https://immarkwilliam.gumroad.com/l/fbcopytemplates
Introducing: 7-Figure Facebook Ad Templates
Each template has generated over $250k in revenue for my clients. Click below to access them: https://immarkwilliam.gumroad.com/l/fbcopytemplates
