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I spent $850,000+ on TikTok ads in January,
Here’s what I learned >>
Here’s what I learned >>
[0/5]
Here’s the 2 other accounts,
This was done across several of my own brands, I currently don’t run ads for clients
![[0/5]Here’s the 2 other accounts, This was done across several of my own brands, I currently don’t run ads for clients](https://pbs.twimg.com/media/FL-yF65VkAM9Fiq.jpg "[0/5]Here’s the 2 other accounts, This was done across several of my own brands, I currently don’t run ads for clients")
![[0/5]Here’s the 2 other accounts, This was done across several of my own brands, I currently don’t run ads for clients](https://pbs.twimg.com/media/FL-yF69VgAAdCr3.jpg "[0/5]Here’s the 2 other accounts, This was done across several of my own brands, I currently don’t run ads for clients")
Here’s the 2 other accounts,
This was done across several of my own brands, I currently don’t run ads for clients
[1/5]
Spark Ads Achieve a Higher Conversion Rate
Normal ads only have 1 creative & 1 chance to sell the user on the product, but spark ads allow users to browse the brand’s profile & watch every video
The more content they watch, the higher they’ll convert
Spark Ads Achieve a Higher Conversion Rate
Normal ads only have 1 creative & 1 chance to sell the user on the product, but spark ads allow users to browse the brand’s profile & watch every video
The more content they watch, the higher they’ll convert
[2/5]
UGC Outperforms Everything
Any creative that showed a face in the first 3 seconds averaged 80% higher performance & increased watch-time by nearly a 2x
Users don’t care about products/ads, but connect with faces on an instinctual level https://pure.port.ac.uk/ws/portalfiles/portal/12412177/Guido_et_al._2018_JAR.pdf
UGC Outperforms Everything
Any creative that showed a face in the first 3 seconds averaged 80% higher performance & increased watch-time by nearly a 2x
Users don’t care about products/ads, but connect with faces on an instinctual level https://pure.port.ac.uk/ws/portalfiles/portal/12412177/Guido_et_al._2018_JAR.pdf
[3/5]
Creative Fatigue is Avoidable
Creatives usually burnout on TikTok within 1-2 weeks, but it’s easy to trick the algorithm by changing the sound/trimming off 1-2 seconds of the video
The same winning creative could be used for months if done right (on 1 ad account)
Creative Fatigue is Avoidable
Creatives usually burnout on TikTok within 1-2 weeks, but it’s easy to trick the algorithm by changing the sound/trimming off 1-2 seconds of the video
The same winning creative could be used for months if done right (on 1 ad account)
[4/5]
Beta Features Outperform Everything
Auto-Targeting & Value Optimization were some of the best performing campaign types we ran, average 2-3x higher returns
Auto-Targeting was unfortunately discontinued, but value optimization is being pushed to all accounts soon
Beta Features Outperform Everything
Auto-Targeting & Value Optimization were some of the best performing campaign types we ran, average 2-3x higher returns
Auto-Targeting was unfortunately discontinued, but value optimization is being pushed to all accounts soon
[5/5]
New Feature Releases Affect Performance
Every time a beta feature has been introduced, performance across all accounts take a hit & CPA volatility goes crazy. Takes 1-2 weeks to stabilize in my experience
Shoutout to @tmurphofficial for bringing this one up
New Feature Releases Affect Performance
Every time a beta feature has been introduced, performance across all accounts take a hit & CPA volatility goes crazy. Takes 1-2 weeks to stabilize in my experience
Shoutout to @tmurphofficial for bringing this one up
Learned a lot from these guys
@Adam_Wilbanks
@Muvtafa
@JemBourouhDE
@SouljaEcom
@tmurphofficial
@LucaNetz
@Adam_Wilbanks
@Muvtafa
@JemBourouhDE
@SouljaEcom
@tmurphofficial
@LucaNetz
