From $113,000/mo to $2,852,000/mo

Last year, I took over a clothing brand& #39;s email marketing strategy.

In the first 6 months, I 25x’d revenue.

Here’s the exact strategy:

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The stuff that I& #39;m about to give you for FREE in this thread can potentially make you up to 6 figures this year...

All I ask from you is to retweet the tweet above Up pointing backhand index

Let& #39;s Go!
Background

Brand: can& #39;t disclose

Niche: clothing

Problem: no email strategy in place, (only an underperforming abandoned cart)

literally, they were leaving millions on the table by not taking email marketing seriously...

I took over and did this:
1. Installed pop-up offering a freebie

and asking for name and email

right off the bat, this pop-up started converting at a 12%
2. Crafted the following flows.

- Welcome ( 5 emails & 1 SMS)

- Abandoned cart ( 4 emails & 2 SMS)

- Browse abandonment ( 4 emails)

- Abandoned check-out ( 4 emails)

- Post-purchase ( 6 emails)

- Customer win-back ( 4 emails)

- VIP (3 emails)
the best converting flows in this account were the welcome flow ( $4 per recipient) and the abandoned cart flow ($3 per recipient)

These 2 flows attributed most of the flow revenue.
3. Campaigns

First, I came up with 10 segments

( 6 segments out of a "highly-engaged" tier and 4 other segments out of a "win-back" tier)

We sent 22 emails to our highly engaged segments and 8 emails to our win-back segments per month
My goals for each email were:

- keep Open rates between 15% and 25%
- CTR higher than 1%
- revenue per recipient higher than $1

in terms of content, I took a value-based approach for 90% of the emails and a promotional approach for the other 10%
Keys to my success:

- awesome products & customer service

- lots of website traffic

- no email marketing, prior to my management (huge opportunity)

- brand was already doing Ms per month, so it was quite easy to bump their revenue with email
Now... if you would like me to handle your brand& #39;s email marketing dm me "retention" and let& #39;s talk!
And before you go...

Follow me @SantiagoCruz02 for daily threads on eCommerce and Email marketing.

You can also join 1,257 eCom peeps who get threads like this 2x per week via email https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://www.fourthplanetmedia.com/free-guide ">https://www.fourthplanetmedia.com/free-guid...
This thread was inspired by @Joeyjhung
And here& #39;s some proof of my claims

Before vs after
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