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From $113,000/mo to $2,852,000/mo
Last year, I took over a clothing brand's email marketing strategy.
In the first 6 months, I 25x’d revenue.
Here’s the exact strategy:
Thread
Last year, I took over a clothing brand's email marketing strategy.
In the first 6 months, I 25x’d revenue.
Here’s the exact strategy:
Thread
The stuff that I'm about to give you for FREE in this thread can potentially make you up to 6 figures this year...
All I ask from you is to retweet the tweet above Up pointing backhand index
Let's Go!
All I ask from you is to retweet the tweet above Up pointing backhand index
Let's Go!
Background
Brand: can't disclose
Niche: clothing
Problem: no email strategy in place, (only an underperforming abandoned cart)
literally, they were leaving millions on the table by not taking email marketing seriously...
I took over and did this:
Brand: can't disclose
Niche: clothing
Problem: no email strategy in place, (only an underperforming abandoned cart)
literally, they were leaving millions on the table by not taking email marketing seriously...
I took over and did this:
1. Installed pop-up offering a freebie
and asking for name and email
right off the bat, this pop-up started converting at a 12%
and asking for name and email
right off the bat, this pop-up started converting at a 12%
2. Crafted the following flows.
- Welcome ( 5 emails & 1 SMS)
- Abandoned cart ( 4 emails & 2 SMS)
- Browse abandonment ( 4 emails)
- Abandoned check-out ( 4 emails)
- Post-purchase ( 6 emails)
- Customer win-back ( 4 emails)
- VIP (3 emails)
- Welcome ( 5 emails & 1 SMS)
- Abandoned cart ( 4 emails & 2 SMS)
- Browse abandonment ( 4 emails)
- Abandoned check-out ( 4 emails)
- Post-purchase ( 6 emails)
- Customer win-back ( 4 emails)
- VIP (3 emails)
the best converting flows in this account were the welcome flow ( $4 per recipient) and the abandoned cart flow ($3 per recipient)
These 2 flows attributed most of the flow revenue.
These 2 flows attributed most of the flow revenue.
3. Campaigns
First, I came up with 10 segments
( 6 segments out of a "highly-engaged" tier and 4 other segments out of a "win-back" tier)
We sent 22 emails to our highly engaged segments and 8 emails to our win-back segments per month
First, I came up with 10 segments
( 6 segments out of a "highly-engaged" tier and 4 other segments out of a "win-back" tier)
We sent 22 emails to our highly engaged segments and 8 emails to our win-back segments per month
My goals for each email were:
- keep Open rates between 15% and 25%
- CTR higher than 1%
- revenue per recipient higher than $1
in terms of content, I took a value-based approach for 90% of the emails and a promotional approach for the other 10%
- keep Open rates between 15% and 25%
- CTR higher than 1%
- revenue per recipient higher than $1
in terms of content, I took a value-based approach for 90% of the emails and a promotional approach for the other 10%
Keys to my success:
- awesome products & customer service
- lots of website traffic
- no email marketing, prior to my management (huge opportunity)
- brand was already doing Ms per month, so it was quite easy to bump their revenue with email
- awesome products & customer service
- lots of website traffic
- no email marketing, prior to my management (huge opportunity)
- brand was already doing Ms per month, so it was quite easy to bump their revenue with email
Now... if you would like me to handle your brand's email marketing dm me "retention" and let's talk!
And before you go...
Follow me @SantiagoCruz02 for daily threads on eCommerce and Email marketing.
You can also join 1,257 eCom peeps who get threads like this 2x per week via email
https://www.fourthplanetmedia.com/free-guide
Follow me @SantiagoCruz02 for daily threads on eCommerce and Email marketing.
You can also join 1,257 eCom peeps who get threads like this 2x per week via email
https://www.fourthplanetmedia.com/free-guide
This thread was inspired by @Joeyjhung
And here's some proof of my claims
Before vs after
Before vs after
