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Dropshipping is overrated. I want to come out and say this because I did $10,000,000 in a single-year dropshipping:
Here it is in a nutshell, and you& #39;ll see it goes beyond just "dropshipping"
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Here it is in a nutshell, and you& #39;ll see it goes beyond just "dropshipping"
The bulk of this revenue was done mainly with two products. I went through the spam testing phase and it& #39;s not wrong, however, it& #39;s something I refuse to do because it& #39;s not worth what I want to do with my skills and time. It taught me a lot nonetheless.
1. This is tricky: you need to choose your market and product wisely. It needs to be a product that is not only "high-ticket" but also broad appeal and compelling. This allows you to have flexibility with your offer and well, marketing.
If you truly understand how the Facebook auction works and how the economics of your product, ads, and direct response marketing works: ad costs increase when scaling... it& #39;s so natural. Not only that but you tap into audiences that may not be interested...
You can think of this simply as "margin for error" and you& #39;ll definitely want this especially when scaling to $40,000+ of spend per day.
Actually, I think this is everything.
Think of the customer journey and how many times a person has to see your brand or product before buying:
And you pay a premium with your ads to show your ad to them every time.
Think of the customer journey and how many times a person has to see your brand or product before buying:
And you pay a premium with your ads to show your ad to them every time.
Then this brings in the idea of multi-marketing channels: people will search your store on YouTube and Google- they will check your socials. So now little details start to matter.
And you want to convert people the same day or atleast in the shortest time possible
And you want to convert people the same day or atleast in the shortest time possible
So now, we have to think direct response marketing in a super aggressive way:
What& #39;s the underlying reason why people are clicking on my ad? And am I doing a good job of painting the offer and message in their head?
Email marketing, retargeting- we want to convert fast.
What& #39;s the underlying reason why people are clicking on my ad? And am I doing a good job of painting the offer and message in their head?
Email marketing, retargeting- we want to convert fast.
eg. I go super aggressive with my email marketing, I& #39;m talking massive efforts in my emails on the same day (3-4 emails the same day with abandon carts, newsletter, post-purchase, browse abandonment) but be wary of your email performance and health.
eg. My top-performing Facebook Ad campaigns that I& #39;m running are 1-day retargeting, 3-day retargeting, 7-day retargeting, all segmented with their own budgets upward of $3,000/daily each.
eg. Even my look-alike audiences were 3-day time windows.
It& #39;s like a fly-wheel, and you& #39;re feeding a mass amount of traffic into it with Facebook, but you& #39;re also doing a good job of putting them into a pre-disposed mindset of buying (that& #39;s where direct response comes in)
Scaling should come very naturally. Scaling simplified is: mass amounts of reiteration until you nail your message, your angle, your product/market fit- and you scale on your business metrics which is your AOV and LTV.
Think of Apple: they& #39;ve been able to become so dominant because of these two things. They produce their products SO cheaply and sell them insanely high. So now they can just play with higher-level marketing tactics and they are able to sit on a lot of cash to do whatever.
