Read on Twitter
When my brand started on TikTok, views were easy.
It was 2020. Lots has changed since.
Now, every e-commerce brand wants to win TikTok.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> Here& #39;s all I& #39;ve learned in a thread:
It was 2020. Lots has changed since.
Now, every e-commerce brand wants to win TikTok.
The TikTok algorithm prioritizes:
⢠Rewatches
⢠Video completion
⢠Shares
https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="Open cirkelende pijlen die met de klok mee naar rechts en naar links gaan" aria-label="Emoji: Open cirkelende pijlen die met de klok mee naar rechts en naar links gaan"> Just as any other platform, the more TIME spent with your video the better
But the most important is the first few seconds...
⢠Rewatches
⢠Video completion
⢠Shares
But the most important is the first few seconds...
When the video you post first goes live, TikTok "samples" your video
Dependant on how those first 200-1000 people react determines how much more views you& #39;ll get
To come out on top, you must master the HOOK...
Dependant on how those first 200-1000 people react determines how much more views you& #39;ll get
To come out on top, you must master the HOOK...
A few ways to hook:
1) Make open-ended statements
Ex: "soap does THIS to your skin?"
2) Show before & after content
Ex: Before VS After shapewear
3) Use humor/emotions
Ex: "pov: you just started your small business and already wanna quit"
1) Make open-ended statements
Ex: "soap does THIS to your skin?"
2) Show before & after content
Ex: Before VS After shapewear
3) Use humor/emotions
Ex: "pov: you just started your small business and already wanna quit"
Posting 2-4x a day is the norm
But you need to thoroughly test video ideas
Don& #39;t let 1 or 2 videos that flop kill the whole vibe
Plan out what you plan on posting and stick to it for 2-3 weeks to get data
What do you post tho...
But you need to thoroughly test video ideas
Don& #39;t let 1 or 2 videos that flop kill the whole vibe
Plan out what you plan on posting and stick to it for 2-3 weeks to get data
What do you post tho...
The first half of the equation is self-explanatory
Show your product in action and what makes it unique
Do this in a fun way that you would to a friend at a party
TikTok users can smell BS from a mile away, you will get called out in the comments.
Show your product in action and what makes it unique
Do this in a fun way that you would to a friend at a party
TikTok users can smell BS from a mile away, you will get called out in the comments.
The second half is the dirty work.
Before you produce, you must consume.
Tactically study other brands on your FYP and who use relevant hashtags so you can piggyback
Simply use the app for 25 mins/day
Because the first win is always the hardest...
Before you produce, you must consume.
Tactically study other brands on your FYP and who use relevant hashtags so you can piggyback
Simply use the app for 25 mins/day
Because the first win is always the hardest...
Once you get the first viral video out of the way, you can evaluate:
⢠Was this a funny fluke?
⢠Could I make videos similar to that one?
⢠Can I subtly sell my product in those videos?
If B & C are yes, you need to double down
⢠Was this a funny fluke?
⢠Could I make videos similar to that one?
⢠Can I subtly sell my product in those videos?
If B & C are yes, you need to double down
Various times, you& #39;ll see creators test hundreds of things
When something sticks, they BECOME that persona
Brands don& #39;t need to do that
But replicate what already works 50% of the time .
Seeking more original content for the other half is a good mix.
We& #39;re working on that.
When something sticks, they BECOME that persona
Brands don& #39;t need to do that
But replicate what already works 50% of the time .
Seeking more original content for the other half is a good mix.
We& #39;re working on that.
More video ideas I& #39;ve seen do well:
⢠Founder stories (how it started vs how it& #39;s going)
⢠Funny customer inquiries (hot right now)
⢠Process related (ex: prepping an order)
⢠ASMR/aesthetic content
⢠Anything with bf/gf and/or pets
⢠Unscripted product reactions
⢠Founder stories (how it started vs how it& #39;s going)
⢠Funny customer inquiries (hot right now)
⢠Process related (ex: prepping an order)
⢠ASMR/aesthetic content
⢠Anything with bf/gf and/or pets
⢠Unscripted product reactions
The TLDR before you start TikTok:
1) Optimize for content people can re-watch
2) Create hooks based on your audience& #39;s persona
3) Test test test, then evaluate
4) Every second saved, the better
5) Double down on posting what works
6) Good organic TikToks can be great ads
1) Optimize for content people can re-watch
2) Create hooks based on your audience& #39;s persona
3) Test test test, then evaluate
4) Every second saved, the better
5) Double down on posting what works
6) Good organic TikToks can be great ads
Got some value from this?
Share the first tweet in this thread with some DTC folks who could use it! https://twitter.com/coreynceo/status/1486417413579022337">https://twitter.com/coreynceo...
Share the first tweet in this thread with some DTC folks who could use it! https://twitter.com/coreynceo/status/1486417413579022337">https://twitter.com/coreynceo...
