1/ # 2.1 Intro

This assumes you've read all of section 1. A lot of it can be hard to accept. Especially if you come from a fan club project. You may have even gotten this far and be thinking "This can't be true!

2/ My project is going to do X, its solving Y problem that is going to be big in the future because Z", "I'm in this for the long term. Not short term gains", "People get wrecked when they don't HODL".

Most people in crypto start out falling for this stuff.

3/ They confuse good project with good investment, or good tech with good investment. You might think: "But the project with the best tech is surely the best investment?". No.

Does having good tech help? Sure, but only in that helps the narrative that makes people buy.

4/ But what gets gains is what is SOLD the best. Crypto is a game of marketing and sales.

You need to go over this next part until you fully understand it:

Crypto tokens are not demand-usage driven. It isn't companies and users using the utility of the token.

5/ Someone will say "But theres going to be huge demand". Stop. We are here right now in 2022, not in the future. What matters is now. The majority of the volume is people/groups speculatively buying a token, to sell at a higher price.

6/ Ever wondered why your 'solid tech' token just sits there not moving but the degen junk your friend bought did 50x? Its simple. The 'masses' of crypto saw the opportunity of his degen play and decided that was where the gains were. The maybe never saw yours.

7/ They maybe never understood it why it will go up.

The majority of people in crypto are greedy degens who do not understand the technology. They are just normal people who see buzzwords or get easily shilled with "tech BS" and buy something.

8/ This is the problem in your 'solid tech' approach. It doesn't matter if its 'solid tech' if the people who need to buy it to cause a price increase don't see it as an opportunity.

If you are from a technology background you can be at a serious disadvantage in crypto. Why?

9/ because you are going to think in terms of whats the best technology. Crypto doesn't work like that because the majority of buyers aren't and we are in a speculative era.

Your objective in crypto is invest in projects that THOSE PEOPLE will buy.

10/ Not a minority of tech savvy experts. Someone in a 'tech fan club group' might tell you that you should stick to long term 'solid tech' projects for the long term.

11/ The problem with that is its leaving it to chance and the issues I've raised about how you don't know whether it will make it, or its adoption-era price. You'll probably spend years waiting for gains that may never come.

12/ There are occasions where one of these 'tech fan club' projects does huge x's because it happens to pick up some people who know how to shill. Other 'tech fan club' projects then cite this as proof that the 'HODL the best tech' approach is the way.

13/ It isn't because the majority of these never do make it.

So how does the tech fit in?

14/ I'll cover this in detail through this guide but in summary its about 'tech fundamentals' which either look good to those people, OR tech such as blockchain platforms who's adoption and price increase happens as ecosystems lure in those 'degens'.

15/ Crypto is game of bullshit designed to get people to buy. Believe NOTHING. As far as you're concerned it's all speculation and promises. Everyone in this space is a used car salesman pitching you. Do not believe anything. Take in the information sure. Use it if needs be.

16/ But don't believe it.