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Managing your "personal brand" is taking control of your own narrative.
5 questions to ask yourself as you own your story in 2022...
5 questions to ask yourself as you own your story in 2022...
1/ Why: What goal are you trying to accomplish?
The more focused you are, the better.
At the beginning of 2021, my goal was to never have to do a traditional job hunt again.
The more focused you are, the better.
At the beginning of 2021, my goal was to never have to do a traditional job hunt again.
Note: Don't confuse goals with KPIs.
• Goal: The outcome you aim to achieve.
• KPI: A measure of progress towards that goal.
• Goal: The outcome you aim to achieve.
• KPI: A measure of progress towards that goal.
2/ Who: What type of people are you hoping to attract?
Be specific.
My aim has been to attract people who want to better understand how content fits into marketing strategy.
Be specific.
My aim has been to attract people who want to better understand how content fits into marketing strategy.
3/ What: What 1-3 topics align with your expertise or identity?
This gives you guardrails without boxing you into a single subject.
Here are my topics → my credibility:
• Marketing → 9 years experience
• Content → Writer/creator
• Food → Trained chef
This gives you guardrails without boxing you into a single subject.
Here are my topics → my credibility:
• Marketing → 9 years experience
• Content → Writer/creator
• Food → Trained chef
4/ How: In what style will you convey your messages?
Let your core values shine through.
One of my values is inclusiveness. I try to:
• Make sure what I say is accessible to people at all levels.
• Be welcoming of everyone on my timeline.
Let your core values shine through.
One of my values is inclusiveness. I try to:
• Make sure what I say is accessible to people at all levels.
• Be welcoming of everyone on my timeline.
5/ If you think a personal brand is icky, why?
1st guess: You hate the term.
Call it something else. Reputation management, maybe.
2nd guess: It's embarrassing to admit that you care what others think of you.
Don't manage your personal brand for them. Do it for yourself.
1st guess: You hate the term.
Call it something else. Reputation management, maybe.
2nd guess: It's embarrassing to admit that you care what others think of you.
Don't manage your personal brand for them. Do it for yourself.
A framework for your personal brand:
• Why: Define a goal
• Who: Create for people you want to attract
• What: Choose 1-3 topics
• How: Let your values shine
• Consider: Why is it icky to you?
• Why: Define a goal
• Who: Create for people you want to attract
• What: Choose 1-3 topics
• How: Let your values shine
• Consider: Why is it icky to you?
If you want to learn more about what a personal brand can do for you and your career, check out my interview on @NickB2005's Rep Your Brand podcast. https://twitter.com/NickB2005/status/1471126541836996609
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Follow me: @amandanat
And join my 2x monthly newsletter: http://amandanat.com
Next edition drops in several hours. I'll cover:
• a hot take on podcasts
• a Brussels sprouts recipe
I know it's cool to hate on growth tactics, but adding the "follow me and smash that subscribe button" tweet to your thread really does work.
