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Great storytelling is a gift to your audience.
You can give them this gift by studying the principles that have helped stories shape culture. I've used these ideas to craft stories that have reached millions.
Here's 7 ways to improve your storytelling:
You can give them this gift by studying the principles that have helped stories shape culture. I've used these ideas to craft stories that have reached millions.
Here's 7 ways to improve your storytelling:
The Gift Of Curiosity
Our curiosity gap is the most powerful practices online for creating stories worth reading. It's the gap between what we know and what we want to know.
Don't reveal everything in the headline or require 'prior reading' to see if a story is worth reading.
Our curiosity gap is the most powerful practices online for creating stories worth reading. It's the gap between what we know and what we want to know.
Don't reveal everything in the headline or require 'prior reading' to see if a story is worth reading.
The Gift Of Simplicity
Bruce Lee once said: Simplicity is the key to brilliance.
Don't overcomplicate your story. Don't try to sound smart just for the sake of sounding smart. Speak plain english and communicate clearly. Remember:
It's better to use 5 words than 10.
Bruce Lee once said: Simplicity is the key to brilliance.
Don't overcomplicate your story. Don't try to sound smart just for the sake of sounding smart. Speak plain english and communicate clearly. Remember:
It's better to use 5 words than 10.
The Gift Of Reflection
Push your readers to reflect on their own situation. Speak often about the things others avoid. Describe the emotions that make us human. Describe the feelings that make us real.
When you connect on an emotional level; you connect on a human level.
Push your readers to reflect on their own situation. Speak often about the things others avoid. Describe the emotions that make us human. Describe the feelings that make us real.
When you connect on an emotional level; you connect on a human level.
The Gift Of Inspiration
The best thing you can do for a person is to inspire them - Nipsey Hussle
The desire to inspire or help others is one of the main reasons people share content. It's why motivational quotes and blog posts spread so quickly.
Leave your readers inspired.
The best thing you can do for a person is to inspire them - Nipsey Hussle
The desire to inspire or help others is one of the main reasons people share content. It's why motivational quotes and blog posts spread so quickly.
Leave your readers inspired.
The Gift Of Shock
Want to hook someone? Start with an intro that has the potential of making their jaw hit the ground. Start with:
A shocking statement.
A hilarious message.
A contrarian take.
A surprising stat.
Or something completely different from expectations.
Want to hook someone? Start with an intro that has the potential of making their jaw hit the ground. Start with:
A shocking statement.
A hilarious message.
A contrarian take.
A surprising stat.
Or something completely different from expectations.
The Gift Of Community
People want to feel a part of something. If you can tell a story that makes people feel part of a group -- You're telling a story that could evoke a feeling of pride.
People want to feel a part of something. If you can tell a story that makes people feel part of a group -- You're telling a story that could evoke a feeling of pride.
The Gift Of Connection
The internet is a noisy place and the world can be a lonely place. But your stories can connect with people in a way that makes them feel like you're a close friend.
The best way to do this is to let you guard down and be real. This is a super power.
The internet is a noisy place and the world can be a lonely place. But your stories can connect with people in a way that makes them feel like you're a close friend.
The best way to do this is to let you guard down and be real. This is a super power.
You might have noticed a trend in these gifts...
A lot of them are rooted in psychology. This is because storytelling and marketing are applied psychology.
Here's a great thread on that exact topic: https://twitter.com/TheCoolestCool/status/1400097826248478721
A lot of them are rooted in psychology. This is because storytelling and marketing are applied psychology.
Here's a great thread on that exact topic: https://twitter.com/TheCoolestCool/status/1400097826248478721
If you enjoyed this -- I'm glad. It's my gift to you!
I hope you'll give me a follow @TheCoolestCool or retweet this so more people can unlock the opportunities that come from great storytelling.
Merry Christmas & Happy Holidays
I hope you'll give me a follow @TheCoolestCool or retweet this so more people can unlock the opportunities that come from great storytelling.
Merry Christmas & Happy Holidays
Oh...
One last thing. If you want to more in-depth thoughts from me on topics like marketing, SEO, content and strategy - Check out the @FoundationIncCo newsletter:
https://content.foundationinc.co/insights
Two emails a week. Filled with value
One last thing. If you want to more in-depth thoughts from me on topics like marketing, SEO, content and strategy - Check out the @FoundationIncCo newsletter:
https://content.foundationinc.co/insights
Two emails a week. Filled with value
