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I'm sharing 1 #EmailMarketing tip every day for the next 100 days.
#EmailMarketing Tip 29 of 100
Use an anchor text for email links instead of the url itself as the hyperlinked text.
E.g.
Get your ebook now
VS
https//domain.com/free-ebook
Why?
Use an anchor text for email links instead of the url itself as the hyperlinked text.
E.g.
Get your ebook now
VS
https//domain.com/free-ebook
Why?
Because ESPs convert your email link into their tracking link so you know how many folks (and who) click it.
If no anchor text, mailbox providers might suspect there's something fishy since the display link is different than then actual link → email more likely to go to spam.
If no anchor text, mailbox providers might suspect there's something fishy since the display link is different than then actual link → email more likely to go to spam.
#EmailMarketing Tip 30 of 100
12 types of lead magnets:
1/ Report / ebook / case study
2/ Podcast / audio
3/ Video
4/ Email course
5/ Worksheet
6/ Infographic
7/ Checklist / cheatsheet
8/ Resource list
9/ Templates
10/ Free trial
11/ Quiz / survey
12/ Content upgrade
12 types of lead magnets:
1/ Report / ebook / case study
2/ Podcast / audio
3/ Video
4/ Email course
5/ Worksheet
6/ Infographic
7/ Checklist / cheatsheet
8/ Resource list
9/ Templates
10/ Free trial
11/ Quiz / survey
12/ Content upgrade
#EmailMarketing Tip 31 of 100
Use the following criteria to decide if you want to use single or double opt-in.
Single:
More subscribers but lower quality, since it only requires 1 step to get into your list.
Use the following criteria to decide if you want to use single or double opt-in.
Single:
More subscribers but lower quality, since it only requires 1 step to get into your list.
Double:
Less subscribers but higher quality, because folks have to complete 2 steps.
You can expect 60 - 80% confirm their double opt-in subscription.
Less subscribers but higher quality, because folks have to complete 2 steps.
You can expect 60 - 80% confirm their double opt-in subscription.
#EmailMarketing Tip 32 of 100
Send a test email to yourself before sending to subscribers.
Make sure everything looks good — the formatting, layout, images, links are correct, etc.
You don't want to be sending a "Sorry the link earlier was incorrect" type of email.
Send a test email to yourself before sending to subscribers.
Make sure everything looks good — the formatting, layout, images, links are correct, etc.
You don't want to be sending a "Sorry the link earlier was incorrect" type of email.
#EmailMarketing Tip 33 of 100
Link to your lead capture page on your site's top menu.
It's one of the most prominent places on your site.
Some visitors will click that and a portion will become your subscribers.
Link to your lead capture page on your site's top menu.
It's one of the most prominent places on your site.
Some visitors will click that and a portion will become your subscribers.
