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How We've Sold 8 Figures On Facebook ONLY Using Image Ads 
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THREAD
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THREAD
Part 1: Why Image Ads? 
- People have short attention spans
- A (good) picture is worth a thousand words
- Lower CPMs (in my experience)
- Higher engagement rate (in my experience)
- Easier to create variations for split testing
- Less likely to get flagged by FB algorithm
- People have short attention spans
- A (good) picture is worth a thousand words
- Lower CPMs (in my experience)
- Higher engagement rate (in my experience)
- Easier to create variations for split testing
- Less likely to get flagged by FB algorithm
Part 2: What To Do 
- Your image must CLEARLY display what your product does. There should be absolutely no guessing for your potential buyer to do. *Very important*
- Needs to be bright and colorful. People get blasted with boring images all day. If dark, use a bright border.
- Your image must CLEARLY display what your product does. There should be absolutely no guessing for your potential buyer to do. *Very important*
- Needs to be bright and colorful. People get blasted with boring images all day. If dark, use a bright border.
Part 2: Continued
- Try to keep little to no text on your image. The picture should sell the product so if you need text, it means your picture isn't good enough.
- One attention grabber: add one outside the box element in your image that will stop people from scrolling.
- Try to keep little to no text on your image. The picture should sell the product so if you need text, it means your picture isn't good enough.
- One attention grabber: add one outside the box element in your image that will stop people from scrolling.
Part 2: Final
- The most important aspect: EMOTION. Make your image super emotional. If you are a good marketer (which I believe all of you are) you will find at least one emotional aspect to tie into it. Ex: if selling a shirt tie it w/ a specific group of people or cause.
- The most important aspect: EMOTION. Make your image super emotional. If you are a good marketer (which I believe all of you are) you will find at least one emotional aspect to tie into it. Ex: if selling a shirt tie it w/ a specific group of people or cause.
Part 3: What Not To Do 
- Too much going on in the picture. The product in use should be the main focal point without any distractions.
- Small images. Take up as much screen real estate as possible. Image dimensions should be 1080x1080 for FB feed ads.
- Too much going on in the picture. The product in use should be the main focal point without any distractions.
- Small images. Take up as much screen real estate as possible. Image dimensions should be 1080x1080 for FB feed ads.
Part 3: Final
- Doesn't highlight the main benefit. Nobody gives a shit about how cool it looks show them how this is gonna change their life.
- Divisive imagery. Not only is it more likely to get flagged but it's also less likely to get shared so less organic sales.
- Doesn't highlight the main benefit. Nobody gives a shit about how cool it looks show them how this is gonna change their life.
- Divisive imagery. Not only is it more likely to get flagged but it's also less likely to get shared so less organic sales.
Part 4: How To Make Ads 
People are gonna hate me for this one but some of our best converting ads have been Ali Express images. This only works if its an untapped product and the image hasn't been seen on FB before. So what if that's not the case? Go to the next slide.
People are gonna hate me for this one but some of our best converting ads have been Ali Express images. This only works if its an untapped product and the image hasn't been seen on FB before. So what if that's not the case? Go to the next slide.
Part 4: Continued
- Search google images. You'd be surprised how many gems of your product you can find. Make sure they are non copyright to avoid lawsuits.
- Obvious but shoot custom content. Find past ads that did well and try to recreate them with your own content.
- Search google images. You'd be surprised how many gems of your product you can find. Make sure they are non copyright to avoid lawsuits.
- Obvious but shoot custom content. Find past ads that did well and try to recreate them with your own content.
Part 4: Final
- If you need to do any edits or to add an element to grab attention I recommend using Canva. I don't know shit about photoshop and really don't care to learn. Canva is user friendly and has all the tools you need to create a killer ad.
- If you need to do any edits or to add an element to grab attention I recommend using Canva. I don't know shit about photoshop and really don't care to learn. Canva is user friendly and has all the tools you need to create a killer ad.
Part 5: Side Notes 
- Although I just unloaded a ridiculous amount of sauce on you, it's important that you do your own testing because every product/niche is different.
- If you follow these rules and your product doesn't take off, don't be discouraged, test more products.
- Although I just unloaded a ridiculous amount of sauce on you, it's important that you do your own testing because every product/niche is different.
- If you follow these rules and your product doesn't take off, don't be discouraged, test more products.
Part 6: Summary 
Shoutout to those of you that made it to the end. You now know more about image ads than 90% of marketers
and for FREE. I ask two things. Please retweet the first one so this thread reaches more people and if you crush with image ads send me a screenshot.
Shoutout to those of you that made it to the end. You now know more about image ads than 90% of marketers
and for FREE. I ask two things. Please retweet the first one so this thread reaches more people and if you crush with image ads send me a screenshot.
