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I fucked around and spun my wheels for years
I don't want you to do the same
Here's a fast-tracked roadmap to your first $5K on social media
thread:
I don't want you to do the same
Here's a fast-tracked roadmap to your first $5K on social media
thread:
Who is this post for?
Those that have a skill, information, or expertise that they want to sell via a digital product or freelance/coaching service.
The last thing I want is for people to be spinning their wheels and overthinking what they need to do to make money.
Those that have a skill, information, or expertise that they want to sell via a digital product or freelance/coaching service.
The last thing I want is for people to be spinning their wheels and overthinking what they need to do to make money.
Refining your offer, marketing, and promotional tactics are great - but if they take your focus away from lever-moving tasks, you won't get anywhere.
Your marketing can be the best in the business but if it isn't in front of people's faces then it is all in vain.
Your marketing can be the best in the business but if it isn't in front of people's faces then it is all in vain.
Where Do I Start?
For all of the beginners out there - if absolutely nothing comes to mind when I ask you, "What do you want to sell?" Here's what you need to do:
For all of the beginners out there - if absolutely nothing comes to mind when I ask you, "What do you want to sell?" Here's what you need to do:
1) Learn SOMETHING, anything
Interested in web dev? Learn it.
Interested in psychology? Learn it.
Interested in fitness? Learn it.
Email marketing? Learn.
Habits? Learn.
Interested in web dev? Learn it.
Interested in psychology? Learn it.
Interested in fitness? Learn it.
Email marketing? Learn.
Habits? Learn.
Twitter ghostwriting? Learn.
You cannot skip this phase.
Watch YouTube videos, buy courses, read blog articles, and do everything you can to become very well-read in that area.
You cannot skip this phase.
Watch YouTube videos, buy courses, read blog articles, and do everything you can to become very well-read in that area.
2) Learn by doing/teaching
You can only learn so much from YouTube and free information.
You need to build real-world projects (with skills) and get real-world results/experience (with interests/intangibles like habits)
You can only learn so much from YouTube and free information.
You need to build real-world projects (with skills) and get real-world results/experience (with interests/intangibles like habits)
THEN start reaching out to potential clients or plan/validate your first MVP (minimum viable product)
Some will say you aren't ready to do this yet, I think that's bullshit gatekeeping due to a large ego.
Some will say you aren't ready to do this yet, I think that's bullshit gatekeeping due to a large ego.
It is a necessary step to get SOMETHING out there so you can get direct feedback and make it better.
All of this should happen in a timeframe of 2-4 months (this is variable).
All of this should happen in a timeframe of 2-4 months (this is variable).
Creating A Solid Offer The First Time Around
There is somebody out there that is making millions of dollars selling what you want to sell.
There's a dude making millions from teaching people how to take pictures of birds. BIRDS.
There is somebody out there that is making millions of dollars selling what you want to sell.
There's a dude making millions from teaching people how to take pictures of birds. BIRDS.
The point of this is, there is somebody that is already successful selling SOMETHING related to what you learned.
You can research them, learn all about their offer, buy the product, and study their entire funnel.
Pay close attention to WHY it is a good offer.
You can research them, learn all about their offer, buy the product, and study their entire funnel.
Pay close attention to WHY it is a good offer.
- What is the price? Why does that matter?
- What bonuses do they offer?
- How do they deliver the contents of the offer?
- What are the most compelling aspects of their copywriting?
- What is their guarantee / risk reversal?
- What pain points are they targeting?
- What bonuses do they offer?
- How do they deliver the contents of the offer?
- What are the most compelling aspects of their copywriting?
- What is their guarantee / risk reversal?
- What pain points are they targeting?
- What is their quantifiable end result? (What specific solution are they selling?)
- WHO is their target audience? Why does that specific group of people need their offer?
- How do you find these offers to study and emulate? From the people you learned from.
- WHO is their target audience? Why does that specific group of people need their offer?
- How do you find these offers to study and emulate? From the people you learned from.
Or, just spend a day typing questions related to the offer in Google or find people that are selling similar in Facebook groups, on Twitter, LinkedIn, Quora, and Amazon (books section = goldmine)
This is only one aspect of market research (which you will continue to iterate on)
This is only one aspect of market research (which you will continue to iterate on)
A few things to pay attention to here:
- How do they position their offer in a way that makes people more money?
- How do they position their offer in a way that saves people more time?
- Do they offer one skill? Or a stack of skills to get results?
- How do they position their offer in a way that makes people more money?
- How do they position their offer in a way that saves people more time?
- Do they offer one skill? Or a stack of skills to get results?
The thing that most people get stumped on is solving a problem painful enough that makes the right person hand over their money without even reading into it.
Find the people that have already discovered that big problem, swipe it.
Find the people that have already discovered that big problem, swipe it.
It's truly incredible how far ahead of the competition you can get just by doing this for a few days.
(Yes, a few days if not weeks, spend time on this and write down everything you find.)
(Yes, a few days if not weeks, spend time on this and write down everything you find.)
Okay... You Have An Offer. What Next?
A few things.
- Testimonials
- SALES
- Traffic source
THESE are what you should be focusing on.
If you aren't at $5k/month then you should not be focusing on anything else but these.
A few things.
- Testimonials
- SALES
- Traffic source
THESE are what you should be focusing on.
If you aren't at $5k/month then you should not be focusing on anything else but these.
Once you have a solid offer with solid testimonials that are pulling in money for you
You can start to optimize, refine your marketing, build a more complex funnel, and pump money into growing your audience (so you can promote to more people).
You can start to optimize, refine your marketing, build a more complex funnel, and pump money into growing your audience (so you can promote to more people).
Before we dive into those 3 things, let's talk about high / low ticket offers.
If you want to sell a low ticket offer right out of the gate (digital product, physical product), that's cool. But understand that it will take some time to build a large enough audience to sell to.
If you want to sell a low ticket offer right out of the gate (digital product, physical product), that's cool. But understand that it will take some time to build a large enough audience to sell to.
High ticket is the move, even if it's just one-off consulting calls to display your expertise, validate and refine your offer, and pull in some early testimonials.
This can be reversed as well (build low ticket as framework, send to people, turn into high ticket)
This can be reversed as well (build low ticket as framework, send to people, turn into high ticket)
1) Getting Testimonials and Getting Your Name Out There
For the time being, stop thinking about if you will get paid for your work or not. Lead with value, offer to help for free or at a discount, and ask for a testimonial in return.
For the time being, stop thinking about if you will get paid for your work or not. Lead with value, offer to help for free or at a discount, and ask for a testimonial in return.
How do you do this?
Take your offer, keep an eye out for your ideal customer on whatever platform you are on, and run through a good DM process.
DM them, offer them free help on a call (or in the DMs) and just connect with them wanting NOTHING in return.
Friendships = money.
Take your offer, keep an eye out for your ideal customer on whatever platform you are on, and run through a good DM process.
DM them, offer them free help on a call (or in the DMs) and just connect with them wanting NOTHING in return.
Friendships = money.
DMs are a lever-moving task (ESPECIALLY as a beginner).
Think of it as planting seeds. Every person you DM with the intention of helping, you gain experience, expertise, and possibly a loyal follower / fan for life.
Think of it as planting seeds. Every person you DM with the intention of helping, you gain experience, expertise, and possibly a loyal follower / fan for life.
Imagine if you sent 3 DMs a day for 2 months. If you didn't make $5k I would be baffled.
Go into this with the mindset of helping whoever you can.
Go into this with the mindset of helping whoever you can.
2) Sales Sales Sales
Now that you've started helping others, not only will you:
- Feel more confident in your offer
- Validate your offer and refine it as necessary
- Possibly get offered money for your help
Now that you've started helping others, not only will you:
- Feel more confident in your offer
- Validate your offer and refine it as necessary
- Possibly get offered money for your help
You will also:
- Create the habit of DMing people (necessary)
- Understand that DMing random people is actually fun and rewarding
- Get used to putting yourself outside of your comfort zone
- Create the habit of DMing people (necessary)
- Understand that DMing random people is actually fun and rewarding
- Get used to putting yourself outside of your comfort zone
The MAIN thing that matters when you are starting out is sales.
No fancy funnel or website.
All you need is either a gumroad page (for digital products) or a calendly with qualifying questions (to book sales calls from the DMs)
If you do creative work, have a portfolio.
No fancy funnel or website.
All you need is either a gumroad page (for digital products) or a calendly with qualifying questions (to book sales calls from the DMs)
If you do creative work, have a portfolio.
If you don't have a portfolio, create one by creating projects for people you would LOVE to work with.
DM them and offer it to them for free. Do the BEST WORK POSSIBLE and even if they don't use it... you have a portfolio piece and possibly a testimonial.
DM them and offer it to them for free. Do the BEST WORK POSSIBLE and even if they don't use it... you have a portfolio piece and possibly a testimonial.
Once you've help 3-4 people and have some form of testimonials, start reaching out for paid work.
Start off at $500-$1000 (for most marketing/creative skills).
Start off at $500-$1000 (for most marketing/creative skills).
If you offer something like graphic design, can you create a package that you can sell for this much rather than a one-off design?
I.E. a landing page, thumbnail, ebook cover, and ebook design for people that sell ebooks. Get creative with this.
I.E. a landing page, thumbnail, ebook cover, and ebook design for people that sell ebooks. Get creative with this.
Get better testimonials than before.
Increase to $1500-$2500.
Get better testimonials than before and focus on getting results.
Too many people try to do the bare minimum with this stuff.
Increase to $1500-$2500.
Get better testimonials than before and focus on getting results.
Too many people try to do the bare minimum with this stuff.
Now, a short plug before we near the end, there are dozens of trainings / articles going over all of this stuff in detail (this thread is one of them)
And that's only a sliver of whats inside MMHQ
Join here if you wish: https://join.modernmastery.co
And that's only a sliver of whats inside MMHQ
Join here if you wish: https://join.modernmastery.co
If you DM 3-5 people a day to start, get 1-4 on a call per week, and close 1 per week, that's a good amount of money.
I'll probably post a thread on a general sales flow because its a lot to list in this already long thread
I'll probably post a thread on a general sales flow because its a lot to list in this already long thread
Organic Traffic
If you sell high ticket (coaching/freelancing/consulting) then you don't need to build an audience... but it's fun and gives you perceived authority.
Plus if you ever want to switch down the road you can sell anything related to your interests.
If you sell high ticket (coaching/freelancing/consulting) then you don't need to build an audience... but it's fun and gives you perceived authority.
Plus if you ever want to switch down the road you can sell anything related to your interests.
If you sell a low-ticket product, building an audience is almost implied or necessary. If you have money to spend, I would highly recommend investing in paid growth to accelerate the process.
We can talk more about organic in another thread, just start building an audience.
We can talk more about organic in another thread, just start building an audience.
Next Important Thing To Mention
Follow up, follow up, and follow up again.
Anyone that has done cold outreach knows this is where the real money is made.
If somebody doesn't respond after a day or two, send another message.
Follow up until you get a no, people get busy.
Follow up, follow up, and follow up again.
Anyone that has done cold outreach knows this is where the real money is made.
If somebody doesn't respond after a day or two, send another message.
Follow up until you get a no, people get busy.
I hope this thread was helpful
If you want to spread the good word
RT the *first* tweet of this thread
I will pick a random retweeter to give a lifetime membership inside my community, MMHQ
If you want to spread the good word
RT the *first* tweet of this thread
I will pick a random retweeter to give a lifetime membership inside my community, MMHQ
There are 4 early bird spots still open for The Mastery Program
Once those are gone the price goes up by $500 until the start date or fill up all spots
Read more about it here https://twitter.com/thedankoe/status/1437801881858822148
Once those are gone the price goes up by $500 until the start date or fill up all spots
Read more about it here https://twitter.com/thedankoe/status/1437801881858822148
