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1/ How NFTs will forever change the way brands and creators interact with communities. 
2/ Brands and creators are always testing new ways to interact with audiencesâvia rewards, communities, and loyalty programs. Usually through the lens of ROI: âhow much value can we extract from fans?â
Itâs an outdated model.
Hereâs how NFTs offer a more holistic approach.
Itâs an outdated model.
Hereâs how NFTs offer a more holistic approach.
3/ Rule #1: the incentives must be aligned.
That means tangible benefits for communities. No cash grabs, no leechingâbrands get insights + loyalty, but customers get increased power + rewards.
Those that nail it will kickstart a retention + innovation flywheel.
That means tangible benefits for communities. No cash grabs, no leechingâbrands get insights + loyalty, but customers get increased power + rewards.
Those that nail it will kickstart a retention + innovation flywheel.
4/ NFTs can accomplish this in ways that old systems cannot, creating entire economies in the process.
Imagining NFTs as simply âunlocking accessâ or incentivizing customers to purchase is first-inning thinking.
Weâre going to walk through some of their underconsidered utility.
Imagining NFTs as simply âunlocking accessâ or incentivizing customers to purchase is first-inning thinking.
Weâre going to walk through some of their underconsidered utility.
5/ R&D
Brands exchange NFTs for insights on product dev: pain points, marketing claims, flavors, materials and more.
Participants receive NFTs granting early access to product releases and potential profit sharing. Brands easily track and maintain these key relationships.
Brands exchange NFTs for insights on product dev: pain points, marketing claims, flavors, materials and more.
Participants receive NFTs granting early access to product releases and potential profit sharing. Brands easily track and maintain these key relationships.
6/ Education and CX
Upon demonstrating exceptional knowledge of a brandâs product, you can receive NFTs in exchange for onboarding newbies into the community, or providing customer support.
This can be exponentially more impactful than a brand employee doing the same.
Upon demonstrating exceptional knowledge of a brandâs product, you can receive NFTs in exchange for onboarding newbies into the community, or providing customer support.
This can be exponentially more impactful than a brand employee doing the same.
7/ Content Submission
Want to collect an NFT? Submit content in exchange.
Not only could you receive a NFT that represents your contribution, but rights can be programmed into the contract so that the use of your content in advertising could yield a % of future profits to you.
Want to collect an NFT? Submit content in exchange.
Not only could you receive a NFT that represents your contribution, but rights can be programmed into the contract so that the use of your content in advertising could yield a % of future profits to you.
8/ Leaderboards
Keeping score of top contributors could lead to brand community managers dropping surprise rewards, tickets, and access to fans who show up and bring the most value to communities.
This can catalyze increased attendance and engagement within the group.
Keeping score of top contributors could lead to brand community managers dropping surprise rewards, tickets, and access to fans who show up and bring the most value to communities.
This can catalyze increased attendance and engagement within the group.
9/ Voting + Governance
Fans deserve more than just âinputâ on key decisions like product roadmaps or distribution strategyâlet them actually vote.
Make it gated to only holders of specific NFTs, or open it up and reward any participant with a proof of participation trophy.
Fans deserve more than just âinputâ on key decisions like product roadmaps or distribution strategyâlet them actually vote.
Make it gated to only holders of specific NFTs, or open it up and reward any participant with a proof of participation trophy.
10/ Bounties
Brands and creators can drop unique quests within communities, rewarding completion with NFTs. This could be anything from completing a questionnaire, to referring members into the community, to attending events.
Bounties can be highly competitive, or open wide.
Brands and creators can drop unique quests within communities, rewarding completion with NFTs. This could be anything from completing a questionnaire, to referring members into the community, to attending events.
Bounties can be highly competitive, or open wide.
11/ Lotteries
Raffling off NFTs means that members have an opportunity to receive rewards without the hurdle of participating regularly. It lowers the barrier to joining communities for those who are curious, but not quite committed to engaging.
Who doesnât love a good raffle?
Raffling off NFTs means that members have an opportunity to receive rewards without the hurdle of participating regularly. It lowers the barrier to joining communities for those who are curious, but not quite committed to engaging.
Who doesnât love a good raffle?
12/ Customer Cohorts
Imagine you received an NFT for being one of the first Air Jordan customers, and how valuable that might be today. How the brand might reward you years later with special access or product.
Cohort NFTs are a way of certifying engagement within groups.
Imagine you received an NFT for being one of the first Air Jordan customers, and how valuable that might be today. How the brand might reward you years later with special access or product.
Cohort NFTs are a way of certifying engagement within groups.
13/ Airdrops
More powerful than any SMS marketing text, getting a surprise NFT in your wallet is sure to pique any customerâs curiosity. Better still, it can unlock real utility, like pre-order access.
Whatever you do, donât airdrop customers a tacky discount code. :)
More powerful than any SMS marketing text, getting a surprise NFT in your wallet is sure to pique any customerâs curiosity. Better still, it can unlock real utility, like pre-order access.
Whatever you do, donât airdrop customers a tacky discount code. :)
14/ Community Coins
Offering communities their own currency to transact with creates financial skin in the game.
Helpful to a newbie in the chat? A mod might gift you 500 coins. Want a private call with the community creator? 5000 coins.
Coins unlock another layer of economy.
Offering communities their own currency to transact with creates financial skin in the game.
Helpful to a newbie in the chat? A mod might gift you 500 coins. Want a private call with the community creator? 5000 coins.
Coins unlock another layer of economy.
15/ Traceability
Certain IRL collectibles come with certification that goods are indeed authentic. NFTs prove that not only is your collectible legitimate, but your behavior that unlocked it is traceable and unique.
NFTs center community participation more than ever.
Certain IRL collectibles come with certification that goods are indeed authentic. NFTs prove that not only is your collectible legitimate, but your behavior that unlocked it is traceable and unique.
NFTs center community participation more than ever.
16/ Whatever the path forward, NFTs promise a displacement of the old âtop downâ way of doing business. The elevation of customers into participants. A more equitable, transparent ecosystem, with real rewards and agency for communities that deserve it.
Thanks for reading.
Thanks for reading.
