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6 important lessons I've learned from running FB ads for almost half a decade (and 8 figures on ad spend) 
1. GIVE FOCUS ON BOTH CREATIVES AND COPY.
A lot of gooroos say that the creative is the only thing that matters... wrong!
I've seen that tweaking copy for a creative has massive impact in performance than tweaking creative for ad copy.
A lot of gooroos say that the creative is the only thing that matters... wrong!
I've seen that tweaking copy for a creative has massive impact in performance than tweaking creative for ad copy.
Note: I used to push for high production, professional-looking creatives that stand out.
But I found that ppl on FB are usually more engaged with content they believe is posted by a friend.
In other words: use User Generated Content (UGCs).
But I found that ppl on FB are usually more engaged with content they believe is posted by a friend.
In other words: use User Generated Content (UGCs).
2. BUSINESSES THAT SUCCEED ON FB ADS ARE TESTING 10X MORE THAN THEIR COMPETITORS
For some of my accounts, I'm testing something EVERY DAY.
I’m not kidding.
I know some of you may be reluctant to test this aggressively.
Because testing isn’t always profitable .
For some of my accounts, I'm testing something EVERY DAY.
I’m not kidding.
I know some of you may be reluctant to test this aggressively.
Because testing isn’t always profitable .
And you feel like that's money being thrown away when tests don’t work.
But without the guts to test,
You’re limiting your potential for new opportunities to scale.
You can’t make moves confidently without data.
Testing is the only way to achieve that. https://twitter.com/immarkwilliam/status/1415001651526520832
But without the guts to test,
You’re limiting your potential for new opportunities to scale.
You can’t make moves confidently without data.
Testing is the only way to achieve that. https://twitter.com/immarkwilliam/status/1415001651526520832
So here are some ideas you can test:
A. Less common, under-utilized interests
https://twitter.com/immarkwilliam/status/1418213173304336384
B. New landing pages
C. Different segments of your customer list
D. Test out long-form story copy
E. Creating variations of current winning ads
A. Less common, under-utilized interests
https://twitter.com/immarkwilliam/status/1418213173304336384
B. New landing pages
C. Different segments of your customer list
D. Test out long-form story copy
E. Creating variations of current winning ads
3. PRODUCT-MARKET FIT MATTERS MORE THAN "HAVING WINNING PRODUCTS" OR "FULLY UNDERSTANDING FB TECHNICALITIES."
A single tweak to your offer can mean a HUGE profit for you.
I worked with a brand spending around $300/day with 1.4 ROAS.
A single tweak to your offer can mean a HUGE profit for you.
I worked with a brand spending around $300/day with 1.4 ROAS.
When we changed a SMALL part of our offer and tested different angles,
We were able to scale to around $1.5k/day with a ROAS of 2.4.
We were able to scale to around $1.5k/day with a ROAS of 2.4.
4. FACEBOOK LIKES IT SIMPLE.
I had a client which had over 100 campaigns in the last 60 days.
After simplifying the whole structure, results drastically improved.
I had a client which had over 100 campaigns in the last 60 days.
After simplifying the whole structure, results drastically improved.
I've worked with people spending over $97k on just 1 campaign with 4 ad sets inside and 2 ads in each ad set all in 1 month.
Get the point?
Side note: Use rules, but don't overuse them.
Get the point?
Side note: Use rules, but don't overuse them.
5. RETARGETING MATTERS A LOT MORE THAN YOU THINK
You can't just ask someone to marry you after the first date
I mean you can, but it obviously won't work
You have to build a relationship first.
So use UGCs, more social proof and objection-handling ads for your retargeting.
You can't just ask someone to marry you after the first date
I mean you can, but it obviously won't work
You have to build a relationship first.
So use UGCs, more social proof and objection-handling ads for your retargeting.
Nurture your audience (from LUKEWARM to HOT) and they will buy from you.
Try it out and see the magic happen.
Try it out and see the magic happen.
6. BACKEND IS EVERYTHING
Bad day? Not really.
You can still experience a 20-40% lift after a 15-day window with a good backend system.
Bad day? Not really.
You can still experience a 20-40% lift after a 15-day window with a good backend system.
When you get to a higher spend ($5k+/day) you can't simply rely on "today stats" to tell you how things are going. Look back at the past 7 days.
Lesson: Optimize your backend to maximize your profit.
Lesson: Optimize your backend to maximize your profit.
Thanks for reading!
I hope this short post helped
If you want to scale your FB Ads WITHOUT THE GUESSWORK...
Learn the system that has taken over a dozen businesses to 7 figures: Augmented Scaling System
Get the course here http://gum.co/augmentedscalingsystem
I hope this short post helped
If you want to scale your FB Ads WITHOUT THE GUESSWORK...
Learn the system that has taken over a dozen businesses to 7 figures: Augmented Scaling System
Get the course here
http://gum.co/augmentedscalingsystem
