The ULTIMATE Beginner’s Guide To Running Facebook Ads (Constantly Updated)

Don’t Look Anywhere Else Again!

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FIRST THINGS FIRST:

> Set Up Your Facebook Business Manager
> Verifying Your Domain
> Uploading A Customer List To Facebook
> Set Up Conversion API

👇 https://docs.google.com/document/d/1jitDZ8I4SRLiBUyM88Z9nPJrIrKCCQu1YM2pB1fpeog/edit?usp=sharing
How To Set Up Facebook Business Manager

1. Enable Two Factor Authentication for your FB profile To turn on or manage two-factor authentication:Go to your Security and login settings in your FB profile. Scroll down to Use two-factor...

https://docs.google.com/document/d/1jitDZ8I4SRLiBUyM88Z9nPJrIrKCCQu1YM2pB1fpeog/edit?usp=sharing
Double check if you set up your events correctly:

>Use the “Test Events” tool in Events Manager to see if your events are firing correctly.
>Download the FB Pixel Helper extension

👇 https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en
Facebook Pixel Helper

The Facebook Pixel Helper is a troubleshooting tool that helps you validate your pixel implementation.

https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en
Want a FREE Course from FB?

Go through the Facebook Blueprint.

And learn the basics of Facebook Advertising: 👇 https://www.facebook.com/business/learn 
Facebook Blueprint

Learn new marketing skills with free online courses.

https://www.facebook.com/business/learn
Before you launch a campaign, create your audiences and set up your custom columns:

How to create custom audiences in your ad account: 👇
https://www.facebook.com/business/help/1474662202748341
How to upload a customer list to your ad account: 👇
https://www.facebook.com/business/help/170456843145568
How to create a lookalike audience based on a customer audience or customer list. 👇
https://www.facebook.com/business/help/465262276878947
This is the ideal audience size to create lookalikes out of. 👇 https://twitter.com/immarkwilliam/status/1241382210390781956
Customize your data columns in FB Ads Manager to view specific data about your campaigns. 👇
https://www.facebook.com/business/help/1452248935049010
How to create custom metrics in your ads manager dashboard to help you analyze your ad performance better:

Custom Metrics #1: 👇 https://twitter.com/immarkwilliam/status/1372367963437862913
Custom Metrics #2:

The step-by-step tutorial: 👇
How to launch your first campaign on Facebook 👇 https://docs.google.com/document/d/1bfRN4_aZly7lMpxj5uxcM9z7E2Ev3atTaH2z31WnL5s/edit?usp=sharing
Launching Your First Campaign

New to Facebook ads? I’ll guide you through launching your very first campaign - how to set it up the right way and things to look out for. (Here’s a video tutorial: https://youtu.be/M77Ia2VD_xI)...

https://docs.google.com/document/d/1bfRN4_aZly7lMpxj5uxcM9z7E2Ev3atTaH2z31WnL5s/edit?usp=sharing
What is a “Dummy Campaign?” 👇 https://twitter.com/immarkwilliam/status/1363204099383185409
Want to learn how to profitably scale your FB Ads campaigns?

You need to check out the Augmented Scaling System.

✅ Winning campaign structures
✅ Advanced scaling strategies
✅ High-converting copy/creative templates

And more

Learn more about it here: http://gum.co/augmentedscalingsystem
Facebook Ads Course by Mark William: Augmented Scaling System

Are you tired of spending your hard earned cash only to get zero conversions from your campaigns?Are you starting to worry about the future of your business -- if it’s still worth your time and mon...

http://gum.co/augmentedscalingsystem
Setting up a retargeting system? You’ll wanna check these out:

Retargeting #1

Who are your retargeting ads for? 👇 https://twitter.com/immarkwilliam/status/1331273728752312320
Retargeting #2

What to do in your retargeting ads 👇 https://twitter.com/immarkwilliam/status/1316777147042758662
Retargeting #3

Your retargeting ads don't have to be complicated 👇 https://twitter.com/immarkwilliam/status/1315964815270182919
Retargeting #4

Ideas to try out in your retargeting ads 👇 https://twitter.com/immarkwilliam/status/1373092756009193472
So your ad was rejected… Study FB’s ad policies to know what you can/can’t promote. 👇
https://www.facebook.com/policies/ads/ 
All the new changes made by Facebook in response to iOS14.5 👇
https://www.facebook.com/business/help/331612538028890
FB SUPPORT #1:

Need to contact FB Support?

Visit this link: 👇 https://www.facebook.com/business/help 
Facebook Business Help Center: Help, Support and Troubleshooting

Find answers to your top questions and get the most out of Facebook for Business. Use the Facebook Business Help Center as your resource for tips, troubleshooting and guides on how to get the most...

https://www.facebook.com/business/help
FB SUPPORT #2:

Can’t find the chat support button?

Try this one out instead 👇 https://twitter.com/immarkwilliam/status/1397575522104713217
5 FB Ads Manager tips to save you a ton of time 👇 https://twitter.com/immarkwilliam/status/1364034070074785792
How to use the Inspect tool in Ads Manager to get insights on bid strategy, audience saturation statistics, auction overlap, auction competition: 👇
What is auction overlap? 👇
https://www.facebook.com/business/help/537699989762051
What is audience overlap? 👇
https://www.facebook.com/business/help/1679591828938781
How the learning phase works 👇 https://www.facebook.com/business/m/one-sheeters/guide-to-the-learning-phase
Guide to the Learning Phase

During the learning phase, the delivery system is exploring the best way to deliver your ad set so performance has not yet stabilized. The learning phase occurs when you create a new ad set or make a...

https://www.facebook.com/business/m/one-sheeters/guide-to-the-learning-phase
How to create Dynamic Creative Ads 👇
https://www.facebook.com/business/help/344106239654869?id=244556379685063
How to create a high-converting 1-minute video ad 👇 https://twitter.com/immarkwilliam/status/1169612487215308800
Tips and tricks to help make your FB Ads convert better 👇 https://twitter.com/immarkwilliam/status/1408475642161631232
How to make your creatives more noticeable and attention-grabbing. 👇 https://twitter.com/immarkwilliam/status/1269290649901121536
FB guidelines and resources for creating engaging ads. 👇
> https://www.facebook.com/business/inspiration
> https://www.facebook.com/business/help/370852930116232
> https://www.facebook.com/business/ads-guide?ref=fbb_inspiration
> https://www.facebook.com/business/help/1991663177718491
> https://www.facebook.com/business/news/insights/creative-considerations-for-direct-response-campaigns
> https://www.facebook.com/business/help/565573477186194
Creative Considerations for Direct Response Campaigns

See what creative strategies help drive consumer action for performance advertisers on mobile

https://www.facebook.com/business/inspiration
Where you can find more inspiration for your ads 👇 https://twitter.com/immarkwilliam/status/1410221095677054985
Note:

Create 2-3 thumbnails for each of your video creatives.

Test them out and see which performs best.
Not getting the results you want from your FB ads?

INTRODUCING: 7-Figure Ad Copy Templates

-Plug-and-play templates with 15 different angles
-Proven to work across 20+ industries
-Driven MILLIONS of dollars in rev

Get it here: 👇 https://gum.co/fbcopytemplates 
EXCLUSIVE: 7-Figure Facebook Ads Templates

FB Advertisers... Does this sound a lot like you?▶ Burning through thousands of dollars on FB ads only to get unprofitable results day after day...▶ Wondering why your ads just aren't converting......

https://gum.co/fbcopytemplates
What to do after you find your winning audiences? 👇 https://twitter.com/immarkwilliam/status/1361325014079983618
CONSOLIDATION CAMPAIGN:

A simple, but effective campaign structure for scaling. 👇 https://twitter.com/immarkwilliam/status/1414218375664869387
With the Breakdown Tool gone, here’s a campaign structure you can use to find out your true demographics. 👇 https://twitter.com/immarkwilliam/status/1399014897686499328
How to use Google Trends to help you find new interests to target. 👇 https://twitter.com/immarkwilliam/status/1418213173304336384
Get a sneak peek into your competitors' audience targeting. 👇 https://twitter.com/immarkwilliam/status/1417838458651873285
The one thing beyond Facebook Ads that’s going to make/break your business. 👇 https://twitter.com/immarkwilliam/status/1229056454562181120
3 reasons why you’re not scaling 👇 https://twitter.com/immarkwilliam/status/1417864505141383172
Top 5 hook techniques to use in your next ad copy. 👇 https://twitter.com/immarkwilliam/status/1410637366100783104
Where to get inspiration for your creatives. 👇

- http://unicornads.com 
- FB Groups (Unicorn Facebook Ad Creatives, Creatives That Convert - by The Snow Agency, Facebook Ad Creative Inspo)
- Konstant Kreative
- Adspy
Check these people out if you want only the best information about FB Ads.
@immarkwilliam
@iamschakelford
@herrmanndigital
@adsalchemist
@Gil_RunDMG
@rokhladnik
@jaketheadnerd
@JoshJDurham
6 things to remember when you're running FB Ads: https://twitter.com/immarkwilliam/status/1419673159486382085
You can follow @immarkwilliam.
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