The ULTIMATE Beginner’s Guide To Running Facebook Ads (Constantly Updated)

Don’t Look Anywhere Else Again!

RT This Tweet To Spread Awareness
FIRST THINGS FIRST:

> Set Up Your Facebook Business Manager
> Verifying Your Domain
> Uploading A Customer List To Facebook
> Set Up Conversion API

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://docs.google.com/document/d/1jitDZ8I4SRLiBUyM88Z9nPJrIrKCCQu1YM2pB1fpeog/edit?usp=sharing">https://docs.google.com/document/...
How To Set Up Facebook Business Manager

1. Enable Two Factor Authentication for your FB profile To turn on or manage two-factor authentication:Go to your Security and login settings in your FB profile. Scroll down to Use two-factor...

https://docs.google.com/document/d/1jitDZ8I4SRLiBUyM88Z9nPJrIrKCCQu1YM2pB1fpeog/edit?usp=sharing
Double check if you set up your events correctly:

>Use the “Test Events” tool in Events Manager to see if your events are firing correctly.
>Download the FB Pixel Helper extension

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en">https://chrome.google.com/webstore/...
Facebook Pixel Helper

The Facebook Pixel Helper is a troubleshooting tool that helps you validate your pixel implementation.

https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en
Want a FREE Course from FB?

Go through the Facebook Blueprint.

And learn the basics of Facebook Advertising: https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://www.facebook.com/business/learn ">https://www.facebook.com/business/...
Facebook Blueprint

Learn new marketing skills with free online courses.

https://www.facebook.com/business/learn
Before you launch a campaign, create your audiences and set up your custom columns:

How to create custom audiences in your ad account: https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger">
https://www.facebook.com/business/help/1474662202748341">https://www.facebook.com/business/...
How to upload a customer list to your ad account: https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger">
https://www.facebook.com/business/help/170456843145568">https://www.facebook.com/business/...
How to create a lookalike audience based on a customer audience or customer list. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger">
https://www.facebook.com/business/help/465262276878947">https://www.facebook.com/business/...
This is the ideal audience size to create lookalikes out of. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1241382210390781956">https://twitter.com/immarkwil...
Customize your data columns in FB Ads Manager to view specific data about your campaigns. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger">
https://www.facebook.com/business/help/1452248935049010">https://www.facebook.com/business/...
How to create custom metrics in your ads manager dashboard to help you analyze your ad performance better:

Custom Metrics #1: https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1372367963437862913">https://twitter.com/immarkwil...
Custom Metrics #2:

The step-by-step tutorial: https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://www.youtube.com/watch?v=sSxvoQITDLU">https://www.youtube.com/watch...
How to launch your first campaign on Facebook https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://docs.google.com/document/d/1bfRN4_aZly7lMpxj5uxcM9z7E2Ev3atTaH2z31WnL5s/edit?usp=sharing">https://docs.google.com/document/...
Launching Your First Campaign

New to Facebook ads? I’ll guide you through launching your very first campaign - how to set it up the right way and things to look out for. (Here’s a video tutorial: https://youtu.be/M77Ia2VD_xI)...

https://docs.google.com/document/d/1bfRN4_aZly7lMpxj5uxcM9z7E2Ev3atTaH2z31WnL5s/edit?usp=sharing
What is a “Dummy Campaign?” https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1363204099383185409">https://twitter.com/immarkwil...
Want to learn how to profitably scale your FB Ads campaigns?

You need to check out the Augmented Scaling System.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Groot wit vinkje" aria-label="Emoji: Groot wit vinkje"> Winning campaign structures
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Groot wit vinkje" aria-label="Emoji: Groot wit vinkje"> Advanced scaling strategies
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Groot wit vinkje" aria-label="Emoji: Groot wit vinkje"> High-converting copy/creative templates

And more

Learn more about it here: http://gum.co/augmentedscalingsystem">https://gum.co/augmented...
Facebook Ads Course by Mark William: Augmented Scaling System

Are you tired of spending your hard earned cash only to get zero conversions from your campaigns?Are you starting to worry about the future of your business -- if it’s still worth your time and mon...

http://gum.co/augmentedscalingsystem
Setting up a retargeting system? You’ll wanna check these out:

Retargeting #1

Who are your retargeting ads for? https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1331273728752312320">https://twitter.com/immarkwil...
Retargeting #2

What to do in your retargeting ads https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1316777147042758662">https://twitter.com/immarkwil...
Retargeting #3

Your retargeting ads don& #39;t have to be complicated https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1315964815270182919">https://twitter.com/immarkwil...
Retargeting #4

Ideas to try out in your retargeting ads https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1373092756009193472">https://twitter.com/immarkwil...
So your ad was rejected… Study FB’s ad policies to know what you can/can’t promote. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger">
https://www.facebook.com/policies/ads/ ">https://www.facebook.com/policies/...
All the new changes made by Facebook in response to iOS14.5 https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger">
https://www.facebook.com/business/help/331612538028890">https://www.facebook.com/business/...
FB SUPPORT #1:

Need to contact FB Support?

Visit this link: https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://www.facebook.com/business/help ">https://www.facebook.com/business/...
Facebook Business Help Center: Help, Support and Troubleshooting

Find answers to your top questions and get the most out of Facebook for Business. Use the Facebook Business Help Center as your resource for tips, troubleshooting and guides on how to get the most...

https://www.facebook.com/business/help
FB SUPPORT #2:

Can’t find the chat support button?

Try this one out instead https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1397575522104713217">https://twitter.com/immarkwil...
5 FB Ads Manager tips to save you a ton of time https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1364034070074785792">https://twitter.com/immarkwil...
How to use the Inspect tool in Ads Manager to get insights on bid strategy, audience saturation statistics, auction overlap, auction competition: https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://www.youtube.com/watch?v=MBdeA6nHMVE">https://www.youtube.com/watch...
What is auction overlap? https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger">
https://www.facebook.com/business/help/537699989762051">https://www.facebook.com/business/...
What is audience overlap? https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger">
https://www.facebook.com/business/help/1679591828938781">https://www.facebook.com/business/...
How the learning phase works https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://www.facebook.com/business/m/one-sheeters/guide-to-the-learning-phase">https://www.facebook.com/business/...
Guide to the Learning Phase

During the learning phase, the delivery system is exploring the best way to deliver your ad set so performance has not yet stabilized. The learning phase occurs when you create a new ad set or make a...

https://www.facebook.com/business/m/one-sheeters/guide-to-the-learning-phase
How to create Dynamic Creative Ads https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger">
https://www.facebook.com/business/help/344106239654869?id=244556379685063">https://www.facebook.com/business/...
How to create a high-converting 1-minute video ad https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1169612487215308800">https://twitter.com/immarkwil...
Tips and tricks to help make your FB Ads convert better https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1408475642161631232">https://twitter.com/immarkwil...
How to make your creatives more noticeable and attention-grabbing. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1269290649901121536">https://twitter.com/immarkwil...
FB guidelines and resources for creating engaging ads. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger">
> https://www.facebook.com/business/inspiration
>">https://www.facebook.com/business/... https://www.facebook.com/business/help/370852930116232
>">https://www.facebook.com/business/... https://www.facebook.com/business/ads-guide?ref=fbb_inspiration
>">https://www.facebook.com/business/... https://www.facebook.com/business/help/1991663177718491
>">https://www.facebook.com/business/... https://www.facebook.com/business/news/insights/creative-considerations-for-direct-response-campaigns
>">https://www.facebook.com/business/... https://www.facebook.com/business/help/565573477186194">https://www.facebook.com/business/...
Creative Considerations for Direct Response Campaigns

See what creative strategies help drive consumer action for performance advertisers on mobile

https://www.facebook.com/business/inspiration
Where you can find more inspiration for your ads https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1410221095677054985">https://twitter.com/immarkwil...
Note:

Create 2-3 thumbnails for each of your video creatives.

Test them out and see which performs best.
Not getting the results you want from your FB ads?

INTRODUCING: 7-Figure Ad Copy Templates

-Plug-and-play templates with 15 different angles
-Proven to work across 20+ industries
-Driven MILLIONS of dollars in rev

Get it here: https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://gum.co/fbcopytemplates ">https://gum.co/fbcopytem...
EXCLUSIVE: 7-Figure Facebook Ads Templates

FB Advertisers... Does this sound a lot like you?▶ Burning through thousands of dollars on FB ads only to get unprofitable results day after day...▶ Wondering why your ads just aren't converting......

https://gum.co/fbcopytemplates
What to do after you find your winning audiences? https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1361325014079983618">https://twitter.com/immarkwil...
CONSOLIDATION CAMPAIGN:

A simple, but effective campaign structure for scaling. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1414218375664869387">https://twitter.com/immarkwil...
With the Breakdown Tool gone, here’s a campaign structure you can use to find out your true demographics. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1399014897686499328">https://twitter.com/immarkwil...
How to use Google Trends to help you find new interests to target. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1418213173304336384">https://twitter.com/immarkwil...
Get a sneak peek into your competitors& #39; audience targeting. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1417838458651873285">https://twitter.com/immarkwil...
The one thing beyond Facebook Ads that’s going to make/break your business. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1229056454562181120">https://twitter.com/immarkwil...
3 reasons why you’re not scaling https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1417864505141383172">https://twitter.com/immarkwil...
Top 5 hook techniques to use in your next ad copy. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger"> https://twitter.com/immarkwilliam/status/1410637366100783104">https://twitter.com/immarkwil...
Where to get inspiration for your creatives. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rug van hand met omlaag wijzende wijsvinger" aria-label="Emoji: Rug van hand met omlaag wijzende wijsvinger">

- http://unicornads.com"> http://unicornads.com 
- FB Groups (Unicorn Facebook Ad Creatives, Creatives That Convert - by The Snow Agency, Facebook Ad Creative Inspo)
- Konstant Kreative
- Adspy
Check these people out if you want only the best information about FB Ads.
@immarkwilliam
@iamschakelford
@herrmanndigital
@adsalchemist
@Gil_RunDMG
@rokhladnik
@jaketheadnerd
@JoshJDurham
6 things to remember when you& #39;re running FB Ads: https://twitter.com/immarkwilliam/status/1419673159486382085">https://twitter.com/immarkwil...
You can follow @immarkwilliam.
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