WARNING: You’re Losing Money If You’re Only Testing Ads

3 things you should test NOW to massively improve performance 👇
#1 Overall Funnel

If you want to boost your sales with the same ad spend, then improve each step of the funnel.

Test. Analyze. Optimize. Repeat.
For example:
>Make a seamless checkout process
>Add trust elements/proof
>Speed up site speed

You can literally double your sales by optimizing your funnel.

I’ve seen this happen many times already.
#2 Audiences

Are you hitting your most profitable, scalable audience?

If not, then you need to do more research.
Figure out who your most ideal customer is & learn everything about him

>What does he do?
>What is he interested in?
>What movies does he like?
>What music does he listen to?
>What does he read?

Then use this info to craft better marketing angles & make your ads more relevant.
#3 Offers

Having the right offer in front of the right audience will do wonders.
For example:

Let’s say you’re looking at two brands selling foot massagers.

1st brand: Foot massager + an eBook full of exercises to relieve foot pain

2nd brand: Buy 2, Get 1 Foot Massager Free
Which one would you get?

Of course the first one. Nobody needs 3 massagers.

But everyone looking for a massager would want other things relevant to treating their foot pain.

Give them that.
TLDR:

A good offer will sell itself.
A good market is profitable and scalable.
A good funnel will massively impact your results.

So don’t just test ads.

Test:

>Offers
>Audiences
>Funnels
That said, if you have these elements in check…

Then creating better ads is obviously something you should work on.

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You can follow @immarkwilliam.
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