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5 Ridiculously Effective Hooks You Can Use In Your Next Ad Copy:
A thread on how to write FB ad hooks that will grab ppl by their throats...
Read it here!
A thread on how to write FB ad hooks that will grab ppl by their throats...
Read it here!
Iâve compiled the BEST hooks that still work for me to this day and distilled them into 5 main types.
Steal them so you can write hooks that DEMAND attention.
Steal them so you can write hooks that DEMAND attention.
1. Ask A Question
This is a common hook that works wonders when done right.
But how do you find the RIGHT questions to ask?
Stalk your ideal customer in different FB groups,
And use their own questions revolving around struggles, pain points, and desires.
This is a common hook that works wonders when done right.
But how do you find the RIGHT questions to ask?
Stalk your ideal customer in different FB groups,
And use their own questions revolving around struggles, pain points, and desires.
For example:
>How do you finally get rid of [PAIN POINT]?
>What makes [OFFER] so special?
>Who else wants a [DESIRE]?
>How do you finally get rid of [PAIN POINT]?
>What makes [OFFER] so special?
>Who else wants a [DESIRE]?
2. Use Social Proof
Let your prospects know that there are ppl just like them experiencing the same thing.
And show them how those ppl got rid of their problems, pain points, challenges, etc. through your offer.
Let your prospects know that there are ppl just like them experiencing the same thing.
And show them how those ppl got rid of their problems, pain points, challenges, etc. through your offer.
Hereâs a good structure when incorporating social proof in your ads:
>Where your prospects were before your offer
>How your offer changed their lives
>What happened since then
>Where your prospects were before your offer
>How your offer changed their lives
>What happened since then
For example:
>People canât get enough of this [OFFER] thatâs [BENEFIT].
>Thousands are calling this [OFFER] a LIFE-SAVER for [PAIN].
>âShort Customer Reviewâ
>People canât get enough of this [OFFER] thatâs [BENEFIT].
>Thousands are calling this [OFFER] a LIFE-SAVER for [PAIN].
>âShort Customer Reviewâ
3. Shock Them With A Surprising Fact/Statistic
Grab your prospectâs attention by sharing useful, thought-provoking statements.
It even works on most unaware prospects as it forces them to think, and further stokes their curiosity to click your ad.
Grab your prospectâs attention by sharing useful, thought-provoking statements.
It even works on most unaware prospects as it forces them to think, and further stokes their curiosity to click your ad.
For example:
>Did You Know? [STATISTIC/FACT].
>1 out of 10 people....
>30% of people with [PAIN POINT] experience...
Then talk about how your offer helps them avoid being a part of that statistic/fact.
>Did You Know? [STATISTIC/FACT].
>1 out of 10 people....
>30% of people with [PAIN POINT] experience...
Then talk about how your offer helps them avoid being a part of that statistic/fact.
4. Be Controversial
Debunk your prospects closely held beliefs, their common misconceptions, and the myths that plague your market.
Once you've done that, present them with new information that explains and validates your hook.
Debunk your prospects closely held beliefs, their common misconceptions, and the myths that plague your market.
Once you've done that, present them with new information that explains and validates your hook.
For example:
>DONâT EVEN THINK ABOUT [BEST ALTERNATIVE].
>[MYTH, MISCONCEPTION] is what people have been telling me for years!
>[INSTITUTION, PROFESSION, ETC.] has been lying to you for decades!
>DONâT EVEN THINK ABOUT [BEST ALTERNATIVE].
>[MYTH, MISCONCEPTION] is what people have been telling me for years!
>[INSTITUTION, PROFESSION, ETC.] has been lying to you for decades!
5. Be Benefit-Driven
Be straightforward and tell prospects exactly what theyâll get after they try your offer.
Be straightforward and tell prospects exactly what theyâll get after they try your offer.
For example:
>This is the easiest way to [BENEFIT].
>[BENEFIT] has never been easier
>A life-saving [OFFER] for a fraction of the price!
>This is the easiest way to [BENEFIT].
>[BENEFIT] has never been easier
>A life-saving [OFFER] for a fraction of the price!
Hereâs a fun exercise:
Take your offerâs DEEPEST benefit
And come up with at least 5 different ways to phrase it.
I hope this thread helped!
Take your offerâs DEEPEST benefit
And come up with at least 5 different ways to phrase it.
I hope this thread helped!
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