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10 lessons I have learned working 5 years in marketing as a tech startup founder. 
Start building an audience before you even think of building a product.
You don't need to quit your job for this. You can build audience on the side.
- Publish blogs.
- Start a newsletter.
- Write on social media.
(1/10)
You don't need to quit your job for this. You can build audience on the side.
- Publish blogs.
- Start a newsletter.
- Write on social media.
(1/10)
Successful launch requires months of preparation.
Launch days are also very stressful. Prepare a thorough plan & timeline beforehand so that you don't have to think about what to do & when on actual day of launch.
(2/10)
Launch days are also very stressful. Prepare a thorough plan & timeline beforehand so that you don't have to think about what to do & when on actual day of launch.
(2/10)
Launch on multiple channels, don't depend on only one.
Example:
- Product Hunt, LinkedIn → Product + Story
- Reddit, HackerNews → Product + "How I built it"
- DEV, IndieHackers → "How I built it" + Support on PH
- Twitter → Behind-the-scenes of launch + Product
(3/10)
Example:
- Product Hunt, LinkedIn → Product + Story
- Reddit, HackerNews → Product + "How I built it"
- DEV, IndieHackers → "How I built it" + Support on PH
- Twitter → Behind-the-scenes of launch + Product
(3/10)
Launch day is great to give you initial boost. But your launch strategy needs to be more than that.
You should have ideally mapped your product's entire trajectory after launch day:
- features & markets you'll focus on
- channels to acquire customers
- future launches
(4/10)
You should have ideally mapped your product's entire trajectory after launch day:
- features & markets you'll focus on
- channels to acquire customers
- future launches
(4/10)
SEO gives you consistent & reliable traffic.
Focus on SEO from day 1. Don't wait for your product to be built before you start working on SEO.
(5/10)
Focus on SEO from day 1. Don't wait for your product to be built before you start working on SEO.
(5/10)
SEO takes time to show results, typically 3-6 months at least.
But your traffic grows exponentially once you get initial traction.
(6/10)
But your traffic grows exponentially once you get initial traction.
(6/10)
SEO is a long-term strategy.
Make sure you set up the right processes to research, write & distribute content.
(7/10)
Make sure you set up the right processes to research, write & distribute content.
(7/10)
Distribution is everything.
No matter how great your product is, with poor distribution it is worth nothing.
(8/10)
No matter how great your product is, with poor distribution it is worth nothing.
(8/10)
Try multiple distribution channels and build a distribution engine.
Without solid processes & consistent efforts, your efforts on distribution will yield no results.
(9/10)
Without solid processes & consistent efforts, your efforts on distribution will yield no results.
(9/10)
Social media & community websites are key to building a loyal audience & real connections.
Focus on sharing personal experiences & stories vs. company or product updates.
People connect with people, not with lifeless entities or brands.
(10/10)
Focus on sharing personal experiences & stories vs. company or product updates.
People connect with people, not with lifeless entities or brands.
(10/10)
That's it for the thread!
I regularly share such threads around startups, so consider retweeting the first tweet & following me :) https://twitter.com/hrishiptweets/status/1400315750905090049
I regularly share such threads around startups, so consider retweeting the first tweet & following me :) https://twitter.com/hrishiptweets/status/1400315750905090049
