Read on Twitter
Ship 30 for 30 is getting ready to launch a whole new website.
One of our next big focuses?
A blog!
To keep building in public, I want to explain why NOW is the right time for us to launch a blog (and why I vehemently encourage writers NOT to start with a blog)
One of our next big focuses?
A blog!
To keep building in public, I want to explain why NOW is the right time for us to launch a blog (and why I vehemently encourage writers NOT to start with a blog)
1/ A blog only makes sense in 2 scenarios:
› You are a business
› You want somewhere to republish your "Best Of" work
In both these scenarios, you have a LOT of learning to do before it's time to launch a blog.
You don't know (yet) *what works* out in the market.
› You are a business
› You want somewhere to republish your "Best Of" work
In both these scenarios, you have a LOT of learning to do before it's time to launch a blog.
You don't know (yet) *what works* out in the market.
2/ To accelerate this learning process, write in social environments.
This is the #1 reason why I encourage writers NOT to start with a blog. B/c 99.9% of writers (and other creators) start with ASSUMPTIONS.
They ASSUME they know who their readers are.
But they have 0 data.
This is the #1 reason why I encourage writers NOT to start with a blog. B/c 99.9% of writers (and other creators) start with ASSUMPTIONS.
They ASSUME they know who their readers are.
But they have 0 data.
3/ We have been building Ship 30 for 30 on Twitter for ~5 months.
In those 5 months, we've gathered tons of data around:
› Who our target readers are
› What pain points they're struggling with most
› What content engages them
› Where they need help
In those 5 months, we've gathered tons of data around:
› Who our target readers are
› What pain points they're struggling with most
› What content engages them
› Where they need help
4/ Once you have data, double-down on what's working!
Within months 1-2, we had a pretty good idea of who our target readers were.
Instead of jumping the gun, we made 10x improvements to our Tweets, Threads, and the product itself to FURTHER confirm *what's working.*
Within months 1-2, we had a pretty good idea of who our target readers were.
Instead of jumping the gun, we made 10x improvements to our Tweets, Threads, and the product itself to FURTHER confirm *what's working.*
5/ This "longer road" is a shortcut in disguise.
In January, 2021, all of this legwork felt like the longer, slower path.
In reality, it exponentially accelerated our growth.
And now, in 5 short months, we know exactly who our readers are and what they find most valuable.
In January, 2021, all of this legwork felt like the longer, slower path.
In reality, it exponentially accelerated our growth.
And now, in 5 short months, we know exactly who our readers are and what they find most valuable.
6/ Had we started Ship 30 on a blog, it would have gone nowhere 
What allowed Ship 30 to become a rocketship
, AND helped us learn (through data) who our target readers were, was the fact that it was on Twitter.
Twitter = social catalyst with exponential distribution
What allowed Ship 30 to become a rocketship
, AND helped us learn (through data) who our target readers were, was the fact that it was on Twitter.Twitter = social catalyst with exponential distribution
7/ By taking the time to learn, first, we can now launch a Blog with 100% clarity.
We aren't guessing who our readers are.
We know exactly what content they're looking for, what engages them, and how we can give them "more of what's already working."
We aren't guessing who our readers are.
We know exactly what content they're looking for, what engages them, and how we can give them "more of what's already working."
8/ Every writer wants to *skip* to this part of the journey.
They want their own site. They want their own blog. They want "ownership."
What they fail to understand is, by doing this, they "own" faulty assumptions.
So, start in social environments.
Learn. Grow.
THEN -> blog.
They want their own site. They want their own blog. They want "ownership."
What they fail to understand is, by doing this, they "own" faulty assumptions.
So, start in social environments.
Learn. Grow.
THEN -> blog.
PS I still hate the term "blogging" and think its value has been obliterated over the past decade.
Again, the ONLY 2 scenarios I believe a blog is worthwhile is if it's a curation of all your Best/Favorite material elsewhere and/or another marketing channel for your biz.
Again, the ONLY 2 scenarios I believe a blog is worthwhile is if it's a curation of all your Best/Favorite material elsewhere and/or another marketing channel for your biz.
