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Yesterday @moseskagan shared advice for young folks building small media businesses in domains one isn& #39;t already an expert or practitioner in.
I wanted to share my thoughts on running @ThinkLikeOwners podcast without being an SMB expert.
Thread below: https://twitter.com/moseskagan/status/1391480599316246534">https://twitter.com/moseskaga...
I wanted to share my thoughts on running @ThinkLikeOwners podcast without being an SMB expert.
Thread below: https://twitter.com/moseskagan/status/1391480599316246534">https://twitter.com/moseskaga...
First, the playbook Moses describes is the one I& #39;ve followed thus far. It& #39;s worked for me (hence my bias) and I think the playbook can be applied to endless niches.
Starting a public learning project like a podcast or blog has only upside, especially for folks starting out.
Starting a public learning project like a podcast or blog has only upside, especially for folks starting out.
The upside potential is huge: job offers, new businesses, partnerships, creating a business around media.
What& #39;s failure? Nobody listens? That& #39;s the default!
I think real failure is when someone gives up and quits before the engine has really gotten going.
What& #39;s failure? Nobody listens? That& #39;s the default!
I think real failure is when someone gives up and quits before the engine has really gotten going.
Starting a podcast is a long-term project, with few if any short term benefits. It& #39;s hard to push through the early days of your project when nobody listens or cares about it.
Some of the most successful creators aren& #39;t necessarily experts or special, they just didn& #39;t quit.
Some of the most successful creators aren& #39;t necessarily experts or special, they just didn& #39;t quit.
One fun experiment I& #39;d love to see someone try:
Create a podcast with the goal to fail.
How would you purposefully design a podcast to fail? Bad audio, poor interview/episode quality, inauthentic interest.
If you avoid those pitfalls though, how could you not succeed?
Create a podcast with the goal to fail.
How would you purposefully design a podcast to fail? Bad audio, poor interview/episode quality, inauthentic interest.
If you avoid those pitfalls though, how could you not succeed?
Back to @moseskagan, this tweet is spot on.
I was intellectually curious about buying and operating small companies, committed to making regular episodes, had no money, and was not an expert.
Luckily, running a podcast is cheap and curiosity is free. https://twitter.com/moseskagan/status/1391482675568029709?s=20">https://twitter.com/moseskaga...
I was intellectually curious about buying and operating small companies, committed to making regular episodes, had no money, and was not an expert.
Luckily, running a podcast is cheap and curiosity is free. https://twitter.com/moseskagan/status/1391482675568029709?s=20">https://twitter.com/moseskaga...
While a podcast is technically a small business, I do not have employees, carry SBA debt, have to manage countless customers and vendors, or do the job of a traditional CEO.
I am not an SMB practitioner, and I will not pretend to be. https://twitter.com/moseskagan/status/1391492318860034055">https://twitter.com/moseskaga...
I am not an SMB practitioner, and I will not pretend to be. https://twitter.com/moseskagan/status/1391492318860034055">https://twitter.com/moseskaga...
But I& #39;m curious and have a strong desire to become an expert over time.
I created @ThinkLikeOwners because I wasn& #39;t an expert. I wanted to learn from professionals in the space and starting a podcast felt like a scalable way to achieve that.
I created @ThinkLikeOwners because I wasn& #39;t an expert. I wanted to learn from professionals in the space and starting a podcast felt like a scalable way to achieve that.
I see opportunities for many of the next growth steps Moses mentions at @ThinkLikeOwners. I& #39;ll be releasing new projects in the coming months.
Paid content and events can be part of the project& #39;s future.
Paid content and events can be part of the project& #39;s future.
