Building brands that people trust: A Thread

I am a 37-year-old brand marketer with 17 years of experience.

Every day I see more and more courses promising immediate results and a six-figure income.

Most of these aren't built on experience.

They've never built a product or a brand from the ground up.

Brands that are successful, that people trust, aren't just built overnight.

It takes a long time of delivering value. Giving to your customer before asking.

And sometimes that means campaigns or tactics aren't successful from day one.

It can feel defeating and even lonely at times.

You see all the wins on Twitter and other social platforms.

But when you build with integrity, looking to serve before you sell.

As Jay Abraham says, not waiting for money to change hands before you start contributing, guiding, and protecting them.

You will be building a brand and a product that matters.

You will be building a brand that can make a difference for your customers.