Acquiring 150 patients a month on average in multiple new dental offices launched this year.

Here are 3 key patient acquisition principleshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🆕" title="Quadratisches NEW" aria-label="Emoji: Quadratisches NEW">https://abs.twimg.com/emoji/v2/... draggable="false" alt="😬" title="Grimasse schneidendes Gesicht" aria-label="Emoji: Grimasse schneidendes Gesicht">https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend">

#1 Market, NOT marketing agency determines success

If I started an office in Beverly Hills, I’d be inviting influencers to come into the office, offering free services, and hiring someone full time for IG.

CAC goes up. Effort goes up.

Instead, I choose suburbs in underdeveloped markets.

CAC goes down. Why? Because now you’re filling a real need.

Also, Boring + Not sexy = https://abs.twimg.com/emoji/v2/... draggable="false" alt="😍" title="Lächelndes Gesicht mit herzförmigen Augen" aria-label="Emoji: Lächelndes Gesicht mit herzförmigen Augen">

#2 Convenience, Affordability, and Quality

This is what all patients care about. In some order.

My playbook:

Convenience – 24/7

Affordability – Major insurances, discount plans

Quality – Proof from Google reviews, IG

Optimizing for 2/3 = standard, 3/3 = magical

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔑" title="Schlüssel" aria-label="Emoji: Schlüssel">https://abs.twimg.com/emoji/v2/... draggable="false" alt="❗️" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">Understand what quality *actually* means to your patients.

Chances are, they don’t care about a fancy new piece of equipment they know nothing about, but is the latest & greatest.

Doctors fall into this trap all the time. Equipment and supply salespeople live off this trap.

When costs go up, fees have to go up too.

Now, you’ve made your service more expensive than the corresponding value add to your patient.

Willingness to pay stays consistent = major no, no...

So what do patients *actually* care about?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen"> Happy office atmosphere, staff friendliness

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen">Easing anxiety

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen"> Basic amenities – solid options on the TV or a cup of coffee

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen"> Provider education and transparency

Notice how these things are cheap…or free!

#3 Find the Right Medium

The best mediums for marketing differ between markets. In general, my top performers are:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📱" title="Mobiltelefon" aria-label="Emoji: Mobiltelefon"> Google

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📬" title="Offener Briefkasten mit aufgestellter Fahne" aria-label="Emoji: Offener Briefkasten mit aufgestellter Fahne"> Every Door Direct Mail (Yes, annoying paper mail)

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📸" title="Kamera mit Blitz" aria-label="Emoji: Kamera mit Blitz"> Facebook / IG

Depending on the office and market, the weight on spend will skew.

For example, a cosmetic-focused office in a major metropolis will favor IG if I’m advertising veneers.

But for a for a sub $75K household income population, Google for emergencies and EDDM for routine family visits is an effective mix.

Experiment, measure, optimize. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧪" title="Test tube" aria-label="Emoji: Test tube">https://abs.twimg.com/emoji/v2/... draggable="false" alt="📏" title="Gerades Lineal" aria-label="Emoji: Gerades Lineal">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔄" title="Pfeile abwärts und aufwärts in offenem Kreis gegen den Uhrzeigersinn" aria-label="Emoji: Pfeile abwärts und aufwärts in offenem Kreis gegen den Uhrzeigersinn">

If you’re working, investing, or adjacent to healthcare services

Give this thread a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔁" title="Nach rechts und links zeigende Pfeile in offenem Kreis im Uhrzeigersinn" aria-label="Emoji: Nach rechts und links zeigende Pfeile in offenem Kreis im Uhrzeigersinn"> orhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="❤️" title="Rotes Herz" aria-label="Emoji: Rotes Herz">and hit that follow button to see my next 3 patient acquisition principles + follow along my new projects.https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤝" title="Handschlag" aria-label="Emoji: Handschlag"> https://twitter.com/doctor_parth/status/1389335588109705233?s=20">https://twitter.com/doctor_pa...

TL;DR

-The worst marketing techniques in the best market > the best marketing techniques in the worst market

- Convenience, Affordability, and Quality - competing on 2 is easy, 3 is special

- Best marketing mediums depend on market + value prop. Experiment, measure, optimize.