Editing made the video star — here, THE 25 online edits that defined the modern internet video https://vult.re/3uEcCzZ 

They say good editing goes unnoticed. Online, it goes viral. It’s clear in the best internet videos: Editing defines the aesthetic, humor, and power of online storytelling http://vult.re/3uEcCzZ 

Online video is an inherently communal form; it’s defined by thousands of people iterating on the same idea. Every once in a while, though, there’s a leap forward. Below, we compile the ones that helped create the vocabulary for an absurd, ingenious art form:

The extreme zoom is one of the easiest, most effective editing tricks and a fixture across content platforms. It can be used to subvert expectations and emphasize a reaction. This 2015 Vine by @francesformayor was one of the first to become popular, writes @zoe_alliyah

There are about a zillion videos on the internet that use text on-screen, but none are as joyous or inventive as @dontecolley's, which combine raw dance talent with mesmerizing animation, writes @rebexxxxa. And now, text-on-screen videos are essentially limitless

Parodying the heightened production beats of reality TV isn’t exactly new. But this video by TikToker @Bomanizer is a classic in the realm of amateur creators. Daily life, Kardashianified, writes @ralter

Can a video encapsulate the Internet? The meme recap is essentially a music video of a series of memes — it’s hard to pick just one, but @twerkuwu's video set to Charli XCX’s “Unlock It (Lock It)” jam packs an entire acid trip of memes into a few minutes. @e_alexjung writes

Emma Chamberlain is the influencer who made it cool to not appear perfect online. The vlogger helped popularize a self-referential edit style that makes you feel like she leaves nothing out — going out of her way to include flubs, grossness, and goofiness, writes @4evrmalone

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