Read on Twitter
Tik Tok ~ 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏲️" title="Tischuhr" aria-label="Emoji: Tischuhr">
Product Case Study Threadhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
Add these into your own platforms !!!
What makes TikTok special?https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">
- Can’t they just be copied?
- What is their competitive moat?
- Do they even have one?
Product Case Study Thread
Add these into your own platforms !!!
What makes TikTok special?
- Can’t they just be copied?
- What is their competitive moat?
- Do they even have one?
Product Case Study Thread https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">Add these into your own platforms !!!What makes TikTok special? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">- Can’t they just be copied?- What is their competitive moat?- Do they even have one?" title="Tik Tok ~ https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏲️" title="Tischuhr" aria-label="Emoji: Tischuhr">Product Case Study Thread https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">Add these into your own platforms !!!What makes TikTok special? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">- Can’t they just be copied?- What is their competitive moat?- Do they even have one?" class="img-responsive" style="max-width:100%;"/>
Engagement on platforms are driven by two main factors
1. Creation
2. Curation
1. Creation
2. Curation
For content creation,
(1) Mobile Video Tooling,
(2) “Engineered” Creativity
(3) Absence of Creator Lock-in
For content curation,
(1) Interest network graph
(2) Intentional Noise removal.
(1) Mobile Video Tooling,
(2) “Engineered” Creativity
(3) Absence of Creator Lock-in
For content curation,
(1) Interest network graph
(2) Intentional Noise removal.
Creation: Mobile Video Tooling
Instagram = Reduce Photo-sharing Complexity
Tik Tok has done the same thing to the video creation
Lessons:
(1) Design your tools for relevant form factors
(2) Always remove friction
Instagram = Reduce Photo-sharing Complexity
Tik Tok has done the same thing to the video creation
Lessons:
(1) Design your tools for relevant form factors
(2) Always remove friction
Creation: “Engineered” Creativity
(1) Creating hashtags to encourage creators to create themed content
(b) Allowing for remixing of already popular content.
Result:
#hashtags + for you pages.
Lessons:
(1) Find ways to encourage and reward engagement
(1) Creating hashtags to encourage creators to create themed content
(b) Allowing for remixing of already popular content.
Result:
#hashtags + for you pages.
Lessons:
(1) Find ways to encourage and reward engagement
Creation: Absence of Creator Lock-in
The Creator Lock-in effect is one where users are recommended content predominantly based on who they follow.
(I just made this term up)
Consider Youtube & Netflix
The Creator Lock-in effect is one where users are recommended content predominantly based on who they follow.
(I just made this term up)
Consider Youtube & Netflix
Creation: Absence of Creator Lock-in
Netflix and YouTube can& #39;t risk showing you content you don& #39;t like.
They need to lock you in for 10 minutes to gauge your interest in a particular topic.
They use creators you already follow as an explicit proxy.
Tik Tok only needs <20sec
Netflix and YouTube can& #39;t risk showing you content you don& #39;t like.
They need to lock you in for 10 minutes to gauge your interest in a particular topic.
They use creators you already follow as an explicit proxy.
Tik Tok only needs <20sec
Creation: Absence of Creator Lock-in
Tik Tok is more incentivized to keep trying out different materials to keep you as a long-term user.
Lessons:
(1) [Rare] Use small feedback loops to teach your feeds
Tik Tok is more incentivized to keep trying out different materials to keep you as a long-term user.
Lessons:
(1) [Rare] Use small feedback loops to teach your feeds
Curation: Interest graph
Two common graph types online
Two common graph types online
Curation: Interest graph
Tik Tok completely ignores the social graph. (So does Twitter to some extent)
Lessons:
(1) There are other niche graphs out there - Authority, Entertainment, Proximity
(2) Re-prioritising or Focusing on certain graphs can be very valuable
Tik Tok completely ignores the social graph. (So does Twitter to some extent)
Lessons:
(1) There are other niche graphs out there - Authority, Entertainment, Proximity
(2) Re-prioritising or Focusing on certain graphs can be very valuable
Curation: Intentional Noise removal
It is focused on ONE video meant to collect information on how you feel about this ONE particular post.
It is focused on ONE video meant to collect information on how you feel about this ONE particular post.
Curation: Intentional Noise removal
Take a look at Facebook. If I’m stuck on this particular page for a couple of seconds, what am I watching?
Lessons:
(1) Remove crudhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="💩" title="Dreckshaufen" aria-label="Emoji: Dreckshaufen">
Take a look at Facebook. If I’m stuck on this particular page for a couple of seconds, what am I watching?
Lessons:
(1) Remove crud
" title="Curation: Intentional Noise removalTake a look at Facebook. If I’m stuck on this particular page for a couple of seconds, what am I watching?Lessons:(1) Remove crud https://abs.twimg.com/emoji/v2/... draggable="false" alt="💩" title="Dreckshaufen" aria-label="Emoji: Dreckshaufen">" class="img-responsive" style="max-width:100%;"/>
If this thread
- Sparked your interesthttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken">
- Helped your startuphttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">
- Made you think about producthttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht">
Consider a followhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> @SymbolOfFlight
Which was your favorite lesson?
PS: The full post https://p-zero.fufei.io/how-tiktok-built-a-better-product-e9a48dade5c5">https://p-zero.fufei.io/how-tikto...
- Sparked your interest
- Helped your startup
- Made you think about product
Consider a follow
Which was your favorite lesson?
PS: The full post https://p-zero.fufei.io/how-tiktok-built-a-better-product-e9a48dade5c5">https://p-zero.fufei.io/how-tikto...
TDLR:
(a) Mobile Video Tooling
(b) "Engineered" Creativity
(c) Absence of Creator Lock-in
(d) Interest network graph
(e) Intentional noise removal
(a) Mobile Video Tooling
(b) "Engineered" Creativity
(c) Absence of Creator Lock-in
(d) Interest network graph
(e) Intentional noise removal
