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Packaging is a marketing channel
It is also the only form of communication that has a 100% open rate
Here's how brands can leverage packaging as a marketing channel
It is also the only form of communication that has a 100% open rate
Here's how brands can leverage packaging as a marketing channel
1) Tell a story
Use the real estate on packaging to tell the brand/ founder story
@VahdamTeas does a fantastic job at this
Use the real estate on packaging to tell the brand/ founder story
@VahdamTeas does a fantastic job at this
2) Use QR codes
Use QR codes on packaging to redirect the consumer to
Intro Videos
Onboarding Video
Thank you for Purchase video
Gift cards
Download free resources
Use QR codes on packaging to redirect the consumer to
Intro VideosOnboarding VideoThank you for Purchase videoGift cards Download free resources
3) Package Inserts
Always send package inserts to
Share content
Share insider info: new product launches etc
Give them a discount on their next purchase
Share a small free gift
@wholetruthfood nails this
Always send package inserts to
Share contentShare insider info: new product launches etcGive them a discount on their next purchaseShare a small free gift@wholetruthfood nails this
5) To Summarise:
Use packaging to
1) Tell a Story
2) Use QR codes to your advantage
3) Leverage Package inserts
Use packaging to
1) Tell a Story
2) Use QR codes to your advantage
3) Leverage Package inserts
6) Bookmark the 1st tweet for future reference
