Here's the thing that @DrPeteEdwards1 @JDubsIII @tbez10 & @SJHLyons need to understand about why the reaction to this is so damn visceral. At least in my opinion.
First, I completely understand that ownership has spent (or committed) nearly a half a BILLION dollars to ..... (1/x) https://twitter.com/ifontaine/status/1391437039707598851

keep this team in Cbus and that they did not do that purely for the purposes of charity or goodwill. It's their sandbox and they can move the sand however they want to.
Second, it still feels like a betrayal though. When we fought to Save the Crew, there was a rally......2/x

downtown that @drpeteedwards attended. He was one of us. He fought side by side. He has been the local face of ownership from the getgo. Shaking hands, saying "thank you", interacting with anyone and everyone. Very Lamar Hunt-like in a lot of ways. At the Groundbreaking, ...(3/x)

Did not Dee Haslam claim that she was proud to have been part of the #SaveTheCrew story? Didn't ownership say that they weren't the owners. We (the fans) were owners and they were the stewards? Boy, those words feel hollow now, don't they? (4/x)

1/29/2020, @tbez10 to the Dispatch: "...Discussions regarding overall brand identity include critical supporter feedback, and any reports suggesting a departure from the above by the club would be inaccurate.” Ouch.... (5/x)

Apparently "Supporter Feedback" has less value than consultant feedback regardless of the fact that the supporter groups have many top notch marketing and graphic design gurus in their ranks. But hey, I get that @JDubsIII is a Cleveland guy and doesn't understand.... (6/x)

the complex relationship between soccer fans and their clubs. We aren't Browns fans showing blind allegiance year after year after while the team flounders to get anything right. First playoff appearance in 21 years last year, and the fanbase paid and paid and paid.... (7/x)

every year for tickets, merch, etc. That crap won't fly with soccer teams. @tbez10 grew up here. He KNOWS this. He understands the relationship. No wonder a Nordecke leader called him a "traitor" on Friday. @DrPeteEdwards1 has been with this club from opening day in 1996....(8/x)

He knows it too. @SJHLyons understands "The Columbus Way" probably better than anyone. When y'all paid your money and helped us to save this team 2.5 years ago, you told us things about "community" and "partnership" and "trust". You used these words to rebuild a bond that...(9/x)

had eroded pretty badly under previous leadership. In that time, you've sold us as being in this together. Was that all a lie simply to justify new season ticket pricing and $170 player jerseys? (10/x)

Massive Report said today that "this change in the logo was done to differentiate the Crew from other MLS teams, eight of which, including Columbus, use a circle image in the team’s logo." The hypocrisy and irony here is rich. (11/x)

You didn't like the round crest because it was like 7 other teams? Child, please.... there are ELEVEN other "FC" or "SC" teams in the league. That's horsecrap and you all know it. 26 seasons of being "black and gold" or "the yellow soccer team" built our brand. (12/x)

We gave away "Black and Gold" to LAFC. We gave away "The Yellow Soccer Team" to Nashville. And now you want us to give away the last vestige of what we all knew for 26 years and FOUGHT to save because some consultant charge the team gajillions and gajillions of dollars...(13/x)

to say that "Columbus SC" would be a better global brand than "The Crew". Because consultants ALWAYS know what's best, right? What horseshit. Want to change the name? Fine. Do it. But make "The Crew" a sub brand or alternate logo. And speaking of that logo... (14/x)

What high school student designed that thing? The "C" looks like a "G" for crying out loud. No mention of Ohio. There are legit, 23 states have a "Columbus" in them. Know how many "Columbus Crew" teams there are? ONE. (15/x)

There are (AT MINIMUM) 20-30 easily recognizable "C" Logos out there in the pro sports world. So yeah, let's do that and get lost in the shuffle. This log is absolute trash.

I hate to say it, but I feel like the trust and bond between fans and team leadership ( @DrPeteEdwards1 @JDubsIII @tbez10 @SJHLyons has been completely broken. It's hard to justify spending $5,000/year on tickets, merch, etc, when there's not trust or bond with...(17/x)

the team. The players come and go. That's part of the business. We bond with the organization and the name, logo, and colors. Mess with that brand and it makes it easier for fans to walk away again. After all the work to get fans back over the last three years, we're.... (18/x)

just going to shit all over it and throw it in the trash. If a "C" logo attracted people to a team, I'd be a fan of the Chicago Bears. Rant over. Long MegaThread Closed. @ColumbusCrewSC has f*cked this up in a #Massive fashion. (19/19).

PS...... As mentioned, there are 22 other states with "Columbus" in them. Now that the supporter/owner trust/bond has been yanked apart, does the #Crew96 fanbase need to worry about a secret "out" clause to relocate us to one of these other 22 states?

PS.... OMG..... YUP...DEAD ON. Great Job @ColumbusCrewSC @DrPeteEdwards1 @JDubsIII @SJHLyons @tbez10
Columbus SC will absolutely be corrected to Columbia, SC
#OOPS #Crew96 https://twitter.com/Whittness/status/1391460874355941386?s=20