10 Traits Of A Great CEO
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on how I judge management
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1/ Track Record Of Outperformance
Winners keep on winning
Ask: Has the business outperformed under this CEO?
Market share growing?
Revenue increasing?
New products/services selling?
Invest in CEOs with a proven track record of success
Winners keep on winning
Ask: Has the business outperformed under this CEO?



Invest in CEOs with a proven track record of success
2/ Great Communicator
Do they explain their decisions?
Do they teach when they speak?
Do they use industry jargon or plain English?
Do they have an investor presentation?
Do they provide a shareholder letter?
Do they speak clearly?
Communication skills matter






Communication skills matter
3/ Skin in the game
Do they own a lot of company stock?
You want the CEO to be hurt financially if the stock price goes down (just like you will)
Check out the proxy statement (DEF 14A) & recent insiders filings to find out
Do they own a lot of company stock?
You want the CEO to be hurt financially if the stock price goes down (just like you will)
Check out the proxy statement (DEF 14A) & recent insiders filings to find out
4/ Great Employee Ratings
Who knows a CEO better than the company's own employees?
Check out @Glassdoor / @Comparably / @indeed to see what the employees think of the CEO
Even if you've never heard of $ADBE's CEO Shantanu Narayen, it's clear that his employees LOVE him
Who knows a CEO better than the company's own employees?
Check out @Glassdoor / @Comparably / @indeed to see what the employees think of the CEO
Even if you've never heard of $ADBE's CEO Shantanu Narayen, it's clear that his employees LOVE him
5/ Young
I love investing in CEOs that will be at the helm for decades
That's much more likely to happen when the CEO is under 40 instead of over 60
I love investing in CEOs that will be at the helm for decades
That's much more likely to happen when the CEO is under 40 instead of over 60
6/ Delivers Results
Great CEOs consistently blow past Wall Street's targets
If they issue guidance, they have a habit of beating it
Great CEOs consistently blow past Wall Street's targets
If they issue guidance, they have a habit of beating it
7/ Mission-Driven
Great CEOs are energized by the company’s mission
Not by their own compensation
Don't think mission statements matter? This thread might change your mind https://twitter.com/BrianFeroldi/status/1346812390613127170?s=20
Great CEOs are energized by the company’s mission
Not by their own compensation
Don't think mission statements matter? This thread might change your mind https://twitter.com/BrianFeroldi/status/1346812390613127170?s=20
8/ Founder (or long tenure)
I love investing behind founder-led management teams
Marcos Galperin at $MELI
@jefftgreen at $TTD
@reedhastings at $NFLX
@jack at $SQ
If not the founder, I want the CEO to be at the company for 5+ years
I love investing behind founder-led management teams




If not the founder, I want the CEO to be at the company for 5+ years
9/ Great Capital Allocator
Do their R&D investments pay off?
Do they pay a dividend?
Buyback stock?
Paydown debt?
Make tuck-in acquisitions?
Do they get high returns on their investments?
Capital allocation skills matter!






Capital allocation skills matter!
10/ Shares credit. Admits mistakes. Accepts blame.
Great leaders credit THEIR TEAMS for their success
Great leaders ACCEPT BLAME for their mistake
@WarrenBuffett recent shareholder letter shows this in spades
Great leaders credit THEIR TEAMS for their success
Great leaders ACCEPT BLAME for their mistake
@WarrenBuffett recent shareholder letter shows this in spades
If you enjoyed this thread, you may enjoy my other threads
Here is a list of all the other threads that I’ve written https://twitter.com/BrianFeroldi/status/1386309937597321218?s=20
Here is a list of all the other threads that I’ve written https://twitter.com/BrianFeroldi/status/1386309937597321218?s=20
I regularly tweet about money, investing, and self-improvement
If those topics interest you, follow me
@BrianFeroldi
If those topics interest you, follow me
@BrianFeroldi
If you want to learn more about how to invest
I teach beginners how to research stocks on my YouTube Channel https://www.youtube.com/c/brianferoldiyt
I teach beginners how to research stocks on my YouTube Channel https://www.youtube.com/c/brianferoldiyt
To summarize, great CEOs:
1: Track record of outperformance
2: Great communicator
3. Skin in the game
4: Great employee ratings
5: Young
6: Deliver results
7: Mission-driven
8: Founder (or long-tenured)
9: Great capital allocator
10: Shares credit / accepts blame
1: Track record of outperformance
2: Great communicator
3. Skin in the game
4: Great employee ratings
5: Young
6: Deliver results
7: Mission-driven
8: Founder (or long-tenured)
9: Great capital allocator
10: Shares credit / accepts blame