The true success of these funnels will rely a lot on @THORChain interfaces to have ultra easy onboarding.

Here's why:

These funnels want to measure the avg cost of acquisition (COA). In this case it's "how much did I spend on distribution of funnel in order to gain X in TVL?" https://twitter.com/mehowbrains/status/1390861705459249154

2/ These funnels in most cases, will often have a CTA (call to actions aka links/buttons/embeds) inviting users to join a pool at some stage whether a new page, or directly embedded into the funnel.

3/ The easier it is for a user to pool very fast without complex setups/saving files -- the easier lower the cost of acquisition will be

Basically it's about giving users options that they're already familiar-with, and most importantly having a frictionless experience into pools

4/ The funnels will do great in terms of awareness and education into broader segments of the market, but their ultimate goal is still: conversion. Given the community and ecosystem is still neatly coupled together, there's opportunity for ecosystem products to align on goals.

5/ For example @VANAHIMEX already expressed interest with designing a "funnel-mode" which'll be used to possibly embed its interface within funnels. It may do so on its own domain, and use the .org mobile framework styling to mimmic the funnel, but have its product embedded.

6/ The only point of friction will be: ease of entry into the interface. The user still has to either create a wallet, try @XDEFI_Wallet for the first time etc. The more wallet integrations come available to @THORChain, the better it'll be to onboard users into pools.

7/ This was the point of this thread: https://twitter.com/mehowbrains/status/1390868235113861123?s=20

8/ Features like this can help contextualize interfaces even more in pool-specific funnels: https://twitter.com/vanaheimex/status/1390850797047529474?s=20

9/ Lots to be discovered as these funnels start to get rolled out, and data is gathered.