Taking the challenge of *why* voters have turned to Conservatives seriously. First analytical step identifying the 'new Conservatives' and how they differ from rest of population (data from 2019 General Election via @besresearch) /1
'New Con' defined as Con in 2019 but not in 17 or 15
Some demographics (pop figs):

22% (19%) Working class (ns-sec semi/routine occupations)
27% (21%) C2 social grade
29% (39%) Degree or higher qualification
35% (24%) Retired
42% (32%) Own outright
56.1 (44.7) average age
Identities:

44% (28%) English not or more than British (England only)
54% (42%) Working class

Politics:
53% (39%) Labour in 2017
86% (52%) Leave in referendum
33% (19%) 'Economically left-socially authoritarian' values
At the risk of repeating myself (ok I am literally repeating myself) https://twitter.com/p_surridge/status/1390724345828421633?s=20
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