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There are at least 6 parts that go into defining a niche.
Topic is only 1 of them.
A thread
Topic is only 1 of them.
A thread
#1 Topic
This is the most obvious part of your niche conversation. The WHAT.
But narrowing down your what is only the first step...
This is the most obvious part of your niche conversation. The WHAT.
But narrowing down your what is only the first step...
#2 Audience
Next is the WHO.
Example: There's a difference when teaching cooking recipes to new mothers vs freshmen in college.
Their needs, settings, incomes, and goals are all different. They come to the content for different reasons.
Next is the WHO.
Example: There's a difference when teaching cooking recipes to new mothers vs freshmen in college.
Their needs, settings, incomes, and goals are all different. They come to the content for different reasons.
#3 Format
Some people prefer text, or video, or audio.
Some things, like tutorials, need visuals. Others, like stories, can thrive with audio or text alone.
HOW you deliver the content is part of your niche.
Some people prefer text, or video, or audio.
Some things, like tutorials, need visuals. Others, like stories, can thrive with audio or text alone.
HOW you deliver the content is part of your niche.
#4 Location/Platform
WHERE are you posting your content?
Most people have their favorite place (Pinterest, YouTube, TikTok). Where you post determines who you'll reach - make sure the people you want are actually there too.
WHERE are you posting your content?
Most people have their favorite place (Pinterest, YouTube, TikTok). Where you post determines who you'll reach - make sure the people you want are actually there too.
#5 Voice
This is the differentiator.
How do you make your content unique?
You be you. You stay honest. You talk to your audience like they're real humans, in only the way you can.
This is the differentiator.
How do you make your content unique?
You be you. You stay honest. You talk to your audience like they're real humans, in only the way you can.
#6 Language
Guess what...
Someone could be doing exactly what you want to do.
But if they're doing it in English, and you speak German or Spanish or Japanese - that is your unfair advantage.
Langauge opens up entirely new audiences which are unreachable to others.
Guess what...
Someone could be doing exactly what you want to do.
But if they're doing it in English, and you speak German or Spanish or Japanese - that is your unfair advantage.
Langauge opens up entirely new audiences which are unreachable to others.
You can read more in-depth about the niche-finding-process here: https://ghost.org/blog/find-your-niche-creator-economy/
Bonus for making it to the end of this thread:
"When you find your niche it should feel like cheating"
Bonus for making it to the end of this thread:
"When you find your niche it should feel like cheating"
