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My Failure Stories #1
Why males bombarded my dating app, the reason it failed, and what you can learn from it!
A thread
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Why males bombarded my dating app, the reason it failed, and what you can learn from it!
A thread
When I moved to a new city in 2019 and turned 18, like any other teenager I decided to hop on Tinder.
Even after swiping for months I barely got any matches! How was I support to "flert" with girls if I could never talk to them?
That& #39;s when it hit me! (2/14)
Even after swiping for months I barely got any matches! How was I support to "flert" with girls if I could never talk to them?
That& #39;s when it hit me! (2/14)
There should be a platform for over-confident people like me who think their flirting skills are on point!
An app where you could TALK FIRST and then decide to swipe on a person.
That& #39;s when the idea for Port came. An app where you talk first, match later. (3/14)
An app where you could TALK FIRST and then decide to swipe on a person.
That& #39;s when the idea for Port came. An app where you talk first, match later. (3/14)
You were matched with a random person (like Omegle) and then you had 5 minutes to convince them to swipe right on you!
If both swipe right = match! SOUNDS GREAT! Doesn& #39;t it?
Well, it failed... miserably. (4/14)
If both swipe right = match! SOUNDS GREAT! Doesn& #39;t it?
Well, it failed... miserably. (4/14)
Here& #39;s something I knew about this business before even entering it: Get girls on the app, guys will follow!
I tried to market the app using Google Ads App Campaigns. It did get users!
But 95% of them were males! I was stuck... how do I get girls on this app? (5/14)
I tried to market the app using Google Ads App Campaigns. It did get users!
But 95% of them were males! I was stuck... how do I get girls on this app? (5/14)
After talking to a few girl friends of mine, I added a report button, planned to bring "interests" based matching, etc.
Although these new features were not enough to get girls on the app. (6/14)
Although these new features were not enough to get girls on the app. (6/14)
The main problem was still marketing! How to reach girls?
Google App Campaigns do not allow gender targeting.
FB did not allow dating apps to serve ads (without going through manual review)! (7/14)
Google App Campaigns do not allow gender targeting.
FB did not allow dating apps to serve ads (without going through manual review)! (7/14)
On top of this, I made one more BIG mistake! The location-based matching feature.
Any dating app is expected to match people with others near them, but when you have barely 100-200 users from ALL over the globe, how are users gonna find someone near them?!
(8/14)
Any dating app is expected to match people with others near them, but when you have barely 100-200 users from ALL over the globe, how are users gonna find someone near them?!
(8/14)
I should have focussed on one city and started from there, or even better - one college.
That& #39;s how Facebook started. It makes sense when your app needs people to be near each other.
I got too ambitious and inspired by big apps and ended up targeting the whole world! (9/14)
That& #39;s how Facebook started. It makes sense when your app needs people to be near each other.
I got too ambitious and inspired by big apps and ended up targeting the whole world! (9/14)
I had a wide range of users - a 40-year-old woman from the UK and a 19-year-old from Delhi but no one to match them with!
My motivation to work on this project was draining fast and I decided to leave this project.
I still believe it& #39;s a great idea though! (10/14)
My motivation to work on this project was draining fast and I decided to leave this project.
I still believe it& #39;s a great idea though! (10/14)
I did a lot of "startups" - just projects after projects all of which never became anything.
I got excited about the idea, made an app/website, and once it was done I had lost all excitement.
I had a commitment issue... with ideas (and girls too but that& #39;s a different topic)
I got excited about the idea, made an app/website, and once it was done I had lost all excitement.
I had a commitment issue... with ideas (and girls too but that& #39;s a different topic)
This is when I started to believe that I was not "startup material" because being a founder requires YEARS of dedication! How could someone who can& #39;t stick to an idea for 10 days dedicate years to one idea?
I thought I should just do freelance and stop thinking about starting up
I thought I should just do freelance and stop thinking about starting up
Until I had the idea for @nyus_app - an app that gives news in the form of memes! I fell in love with this idea and have been working on it for almost 1 year now!
The best way to get over my commitment issue was to just commit!
(13/14)
The best way to get over my commitment issue was to just commit!
(13/14)
If you liked this thread and think your friends will love to read it, do consider retweeting the first tweet!
Don& #39;t forget to follow me! I have enough failure stories to last an entire year of tweetshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="đź‘€" title="Augen" aria-label="Emoji: Augen"> (weird flex I know) https://twitter.com/purut18/status/1390994405310427142">https://twitter.com/purut18/s...
Don& #39;t forget to follow me! I have enough failure stories to last an entire year of tweets
