Read on Twitter
If you are a current or aspiring creator, coach, or freelancer
This is for you
I'm going to show you how to charge more, sell more, and land more clients
// MEGA THREAD //
This is for you
I'm going to show you how to charge more, sell more, and land more clients
// MEGA THREAD //
For those that don't know, Twitter is very easy to grow on compared to other platforms
- Emulate good tweets with your own perspective
- Reply to other accounts to get eyeballs on a small profile
- Make friends, give each other tips and grow together
- Pay for growth
- Emulate good tweets with your own perspective
- Reply to other accounts to get eyeballs on a small profile
- Make friends, give each other tips and grow together
- Pay for growth
- Have a clickable profile picture and a bio that tells people what you teach
In a nutshell, that's it - plus, this isn't a thread on Twitter growth
This is a thread on not falling into the trap that other Twitter/social media accounts are in
In a nutshell, that's it - plus, this isn't a thread on Twitter growth
This is a thread on not falling into the trap that other Twitter/social media accounts are in
What is that trap?
- Only selling low ticket gumroad courses
- No unique positioning for your freelance/coaching services
- Crappy offers + no backend funnel
These aren't necessarily bad - you are just severely limiting your potential income
- Only selling low ticket gumroad courses
- No unique positioning for your freelance/coaching services
- Crappy offers + no backend funnel
These aren't necessarily bad - you are just severely limiting your potential income
Now that we understand the trap, lets talk about avoiding it (or getting out of it)
// Marketing 101 - 202 //
There are 3 things you need here
1. Understand who you are selling to
2. Unique positioning
3. Offer creation
// Marketing 101 - 202 //
There are 3 things you need here
1. Understand who you are selling to
2. Unique positioning
3. Offer creation
1. Who are you selling to?
What CAN you sell?
What skills/knowledge do you have?
What can you talk to your friends for hours about?
There are people on the internet that are 1 step behind you that you can help via digital products, coaching, or freelancing
What CAN you sell?
What skills/knowledge do you have?
What can you talk to your friends for hours about?
There are people on the internet that are 1 step behind you that you can help via digital products, coaching, or freelancing
Now
Rather than choosing the latest and greatest profitable niche
Find a niche that is already buying (most) and find a profitable problem in that niche
You will be using your knowledge/skills to craft a solution to that problem
Rather than choosing the latest and greatest profitable niche
Find a niche that is already buying (most) and find a profitable problem in that niche
You will be using your knowledge/skills to craft a solution to that problem
Next step
Create a customer avatar - google a template for this and fill it out
Research that specific customer through:
- Amazon book reviews
- Niche FB groups
- Answer The Public (.com)
- Your Twitter audience (another reason to build one)
Create a customer avatar - google a template for this and fill it out
Research that specific customer through:
- Amazon book reviews
- Niche FB groups
- Answer The Public (.com)
- Your Twitter audience (another reason to build one)
Pay specific attention to problems that people are having
2-4 star reviews on Amazon books that are similar to what you could sell
People asking questions in FB groups that could be solved by you
Ask questions to your Twitter audience and DM people to dig deeper
2-4 star reviews on Amazon books that are similar to what you could sell
People asking questions in FB groups that could be solved by you
Ask questions to your Twitter audience and DM people to dig deeper
Also, look at what your competitors are selling and how you can make it better
You should now understand:
- Problems your audience are having
- Competitor products that are already selling
- A general idea of a product/service you can create (if you haven't already)
You should now understand:
- Problems your audience are having
- Competitor products that are already selling
- A general idea of a product/service you can create (if you haven't already)
2. Unique positioning
(this is how you land more clients + charge more)
For me, this is comprised of 2-3 things
1. USP - unique selling proposition
2. Your unique method for results + QER
To add more firepower, research #3, the "big idea" in marketing
(this is how you land more clients + charge more)
For me, this is comprised of 2-3 things
1. USP - unique selling proposition
2. Your unique method for results + QER
To add more firepower, research #3, the "big idea" in marketing
Your USP is what you do differently
What does your product/service have that others don't?
What leverage do you have from previous results, knowledge, or experience?
Do you deliver differently? (Ebook VS email course)
Celebrity endorsements can also fall under this.
What does your product/service have that others don't?
What leverage do you have from previous results, knowledge, or experience?
Do you deliver differently? (Ebook VS email course)
Celebrity endorsements can also fall under this.
Don't forget about your target audience here
A general format for writing out your USP is as follows:
I help X do Y without Z
or, I help X do Y by Z
X = target audience
Y = QER (we will talk about this soon)
Z = inconvenience that is solved by how you do things differently
A general format for writing out your USP is as follows:
I help X do Y without Z
or, I help X do Y by Z
X = target audience
Y = QER (we will talk about this soon)
Z = inconvenience that is solved by how you do things differently
Your Unique Method for Results
This kinda falls under "Do you deliver differently?"
No more: "I build high quality websites" or "I coach men on their mindset"
More: "I help plumbers get more leads with the Lead Multiplier"
This kinda falls under "Do you deliver differently?"
No more: "I build high quality websites" or "I coach men on their mindset"
More: "I help plumbers get more leads with the Lead Multiplier"
Btw this is just off the top of my head - its not as good as it can be
On a scale of good, better, and best - this is "better"
The plumber wants more leads, a website is a poor solution for that
On a scale of good, better, and best - this is "better"
The plumber wants more leads, a website is a poor solution for that
The lead multiplier is:
- Landing page with incentive to give email
- Email sequence to book a call/buy
- Upsell paid traffic to landing page on retainer
Now, for coaches...
- Landing page with incentive to give email
- Email sequence to book a call/buy
- Upsell paid traffic to landing page on retainer
Now, for coaches...
"I coach men on their mindset"
VS
"My Modern Chad Program turns geeks into gods in 12 weeks"
Again, this falls under "better" on the scale above because we are missing one thing
We have our audience, USP, and compelling results method
The QER is whats missing
VS
"My Modern Chad Program turns geeks into gods in 12 weeks"
Again, this falls under "better" on the scale above because we are missing one thing
We have our audience, USP, and compelling results method
The QER is whats missing
What is the QER?
Quantifiable End Result
What transformation are you helping them achieve?
Where are they now (point A) and where do you take them (point B)?
Point B has to be specific and quantifiable
I.E. "more leads" vs "10 qualified leads a week"
Quantifiable End Result
What transformation are you helping them achieve?
Where are they now (point A) and where do you take them (point B)?
Point B has to be specific and quantifiable
I.E. "more leads" vs "10 qualified leads a week"
Whew, we are about halfway through this - but it should pay off
We've discussed some marketing concepts
We understand our audience
We have positioned ourselves better
Now, we need to create an offer around this
Your offer will help solidify everything above
We've discussed some marketing concepts
We understand our audience
We have positioned ourselves better
Now, we need to create an offer around this
Your offer will help solidify everything above
3. Offer Creation (your product/service)
Your tweets/emails won’t sell if your offer sucks
A good offer delivers irresistible *value* for the price point - it should be a no brainer
What fits the strategy to perfection?
What can you create that actually gets them to the QER?
Your tweets/emails won’t sell if your offer sucks
A good offer delivers irresistible *value* for the price point - it should be a no brainer
What fits the strategy to perfection?
What can you create that actually gets them to the QER?
Here are the components of an irresistible offer:
1. Pricing
Your price should be less than the value they receive (see: ROI)
Rather than discounts for services, you should have payment plans or an offer stack in place
$5000 for full package
$2500 for half
$500 for micro
1. Pricing
Your price should be less than the value they receive (see: ROI)
Rather than discounts for services, you should have payment plans or an offer stack in place
$5000 for full package
$2500 for half
$500 for micro
For products, use discounts sparingly and tactically
To increase the perceived value of the price, you can add bonuses to your *products*
For services: Bonuses can be used as negotiation when they object about the price
To increase the perceived value of the price, you can add bonuses to your *products*
For services: Bonuses can be used as negotiation when they object about the price
Example bonuses for a habits ebook:
- 10 step morning checklist
- Habit tracking worksheet/planner
- 30 day group challenge
Bonuses for landing page design:
- Second landing page for split tests
- Email sequence for reviews/testimonials
- 10 step morning checklist
- Habit tracking worksheet/planner
- 30 day group challenge
Bonuses for landing page design:
- Second landing page for split tests
- Email sequence for reviews/testimonials
2. Risk Reversal
How can you create NEGATIVE risk with your offer?
This works like magic for landing first clients
I.E. "If I don't bring you 5 qualified leads this month I will give you your money back plus $100"
If you do well, they get 5 leads
If you don't they get $100
How can you create NEGATIVE risk with your offer?
This works like magic for landing first clients
I.E. "If I don't bring you 5 qualified leads this month I will give you your money back plus $100"
If you do well, they get 5 leads
If you don't they get $100
Create a win-win situation for your customers/clients
If you cannot think of anything yet, just start with a money back guarantee.
3. Special Mentions
- How you deliver the content/service
- Finding the right marketing angle
- Compelling offer name
If you cannot think of anything yet, just start with a money back guarantee.
3. Special Mentions
- How you deliver the content/service
- Finding the right marketing angle
- Compelling offer name
OKAY, we have a good offer... now:
// FUNNELS 101-202 //
There are better options than just promoting your offers on a social media timeline
You have to take into account the customers awareness level of your product
// FUNNELS 101-202 //
There are better options than just promoting your offers on a social media timeline
You have to take into account the customers awareness level of your product
Levels of awareness:
1. Unaware of you/your product + that they have a problem
2. Aware of problem but no the solution
3. Aware of problem and solution but not your solution
4. Aware of you and your solution
5. Well aware, just need a little push
1. Unaware of you/your product + that they have a problem
2. Aware of problem but no the solution
3. Aware of problem and solution but not your solution
4. Aware of you and your solution
5. Well aware, just need a little push
Top of funnel content gets the most engagement and helps you grow here
But, don't be afraid to post for all awareness levels
Your job is to work potential customers up these awareness levels through your posts, but more effectively - your emails
But, don't be afraid to post for all awareness levels
Your job is to work potential customers up these awareness levels through your posts, but more effectively - your emails
Lead Magnet / Cheapwire
A lead magnet is a free guide/resource to get people to opt in to your email list
(Should target awareness levels 1-3)
A cheapwire is a $1-$5 mini-product that filters out the free loaders
Remember this - buyers buy more
A lead magnet is a free guide/resource to get people to opt in to your email list
(Should target awareness levels 1-3)
A cheapwire is a $1-$5 mini-product that filters out the free loaders
Remember this - buyers buy more
This is what you promote the most on the timeline
Enter them into a welcome sequence to describe what you are about and to start introducing the problem they are experiencing
After, enter them into a sales sequence to:
- Introduce your offer
- Handle objections
- Build trust
Enter them into a welcome sequence to describe what you are about and to start introducing the problem they are experiencing
After, enter them into a sales sequence to:
- Introduce your offer
- Handle objections
- Build trust
Once they are at awareness level 5 (and haven't bought yet)
Throw in a little scarcity/urgency - maybe even a discount
Boom, you made a product sale on autopilot
What now?
Ascend.
Buyers buy more
Enter your buyers into a sequence for a more expensive offer
Throw in a little scarcity/urgency - maybe even a discount
Boom, you made a product sale on autopilot
What now?
Ascend.
Buyers buy more
Enter your buyers into a sequence for a more expensive offer
Let me backtrack a bit and talk about a value ladder
Lead magnet/cheapwire is the bottom of the ladder
They download
Low ticket ebook/course is next rung
They buy
Membership or more expensive offer is next rung
They buy
High ticket freelance/coaching offer is the last
Lead magnet/cheapwire is the bottom of the ladder
They download
Low ticket ebook/course is next rung
They buy
Membership or more expensive offer is next rung
They buy
High ticket freelance/coaching offer is the last
If you want to take it even further (more money)
Learn about segmentation
You could build out a network of different sequences for people with different interests and sell affiliate products
Segment - new sequence - buys - segment - repeat forever if you want
Learn about segmentation
You could build out a network of different sequences for people with different interests and sell affiliate products
Segment - new sequence - buys - segment - repeat forever if you want
Skills that will come in handy for funnels:
- Landing page design
- Offer creation (lead magnet, digital product, high ticket offer)
- Copywriting (landing page + email)
- Understanding of email software
- Sales
Shiny object syndrome is helpful in this scenario lol
- Landing page design
- Offer creation (lead magnet, digital product, high ticket offer)
- Copywriting (landing page + email)
- Understanding of email software
- Sales
Shiny object syndrome is helpful in this scenario lol
This is the solution to the trap that most social media accounts have fallen into (especially on Twitter)
Considering you set this up once (and test) and let it run, its kinda a no brainer
This is ultimately what separates the high earners from the ebook peddlers
Considering you set this up once (and test) and let it run, its kinda a no brainer
This is ultimately what separates the high earners from the ebook peddlers
I'm not here to bash either side
I'm just here to inform the ones that want to earn more
Now, if you got immense value out of this thread, an RT up top would be appreciated
If you want to stick around for a pitch and possibly support me, keep reading
I'm just here to inform the ones that want to earn more
Now, if you got immense value out of this thread, an RT up top would be appreciated
If you want to stick around for a pitch and possibly support me, keep reading
There are 2 things I want to mention here
1. My products: https://links.thedankoe.com
The new community where I drop value like this all the time
Along with
- Monthly business trainings
- 30 day challenges for life and biz
- Live Q&As
Join here: https://join.modernmastery.co
1. My products: https://links.thedankoe.com
The new community where I drop value like this all the time
Along with
- Monthly business trainings
- 30 day challenges for life and biz
- Live Q&As
Join here: https://join.modernmastery.co
For those on the edge:
Latest training: The Secrets Behind A 6 Figure Twitter Account
Next training: Landing Twitter Clients Through The DMs
Training after: A complete breakdown of my backend funnel
Plus, you can ask any question at any time
Latest training: The Secrets Behind A 6 Figure Twitter Account
Next training: Landing Twitter Clients Through The DMs
Training after: A complete breakdown of my backend funnel
Plus, you can ask any question at any time
Here are some wins from the # Post Your Wins channel
- Harry had his first viral tweet after rebranding his acc
- Ben landed his first web design client
- Bernard landed his first coaching client
Join here: https://join.modernmastery.co
- Harry had his first viral tweet after rebranding his acc
- Ben landed his first web design client
- Bernard landed his first coaching client
Join here: https://join.modernmastery.co
If youd rather just work 1-on-1 with me, shoot me a DM
I guarantee account growth
I guarantee an ROI
I'll help you setup your marketing/funnel and give you the knowledge to turn Twitter into a 6 figure revenue stream
(Do not DM me if you aren't ready to invest)
I guarantee account growth
I guarantee an ROI
I'll help you setup your marketing/funnel and give you the knowledge to turn Twitter into a 6 figure revenue stream
(Do not DM me if you aren't ready to invest)
And one last time, thank you for sticking around until the end.
Enjoy your saturday.
Enjoy your saturday.
